Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. The theme was “ 30 Ways for 30 Days “ Dan says, “We measured that through each action and each was track-able. Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel.

Feeds 102

Feeds Social Media Measure Summary 102

Tech Soup

AUGUST 22, 2016

Here are four common mistakes my team and I see made by social, government, and nonprofit organizations trying to measure their impact, and tips on how to avoid them: 1. Measuring Too Much. By far the most common problem we see is that most organizations try to measure too much. Little or nothing happened as a result.

Measure 36

Measure Government Track Australia 36

Candid

FEBRUARY 6, 2024

This was a considerable commitment, but many in the sector saw a need to measure the impact and effectiveness of such funding—specifically, whether the funds were going to nonprofits led by communities of color or to more traditional, white-led institutions. The best way to answer these questions is to measure and analyze consistent data.

Data 59

Data Support Demographics Evaluation 59

Whole Whale

NOVEMBER 23, 2022

Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit. Make sure the dashboard you choose can be customized to track the specific data points you want to track. Price: Starts at $9.99 – Pricing & Product Comparison | Microsoft Power BI. What is it?

Analytics 52

Analytics Tools Wikipedia Track 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Candid

JULY 27, 2023

as measured by total giving. 2013-2014 – Tweens A decade in, the importance of consistent year-over-year comparisons grew. However, we also know it can be difficult to track these changes and interpret data when methodologies are evolving and the scope is expanding.

Grant 98

Grant Data Pledge Analysis 98

Whole Whale

MAY 11, 2022

Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on. More robust tracking out-of-the-box when enhanced events are chosen ( full list of GA4 events ) GA4 Events are more robust.

Analytics 59

Analytics University Difference Metrics 59

NonProfit Hub

JUNE 8, 2016

We also had him share insights on the metrics you should measure. help a nonprofit track its fundraising and justify its time and effort? Multiple Year Retention Rate : Same as above, but by tracking these year-by-year you can spot trends, problems and opportunities. Fail to answer them, and it’s more of the same.

Track 28

Track Donor Retention Metrics 28

Classy

AUGUST 4, 2021

They may also receive payout reports or other data from different teams to incorporate and track within a database. High-performing marketing and design team members will be interested in tracking metrics on donor engagement with different campaigns to learn ways to improve for the future. Solution Architect.

Fundraising 95

Fundraising Metrics Database Nonprofit 95

DNL OmniMedia

NOVEMBER 12, 2020

Because of this, it’s important to carefully measure major gifts key performance indicators (KPIs) to understand the success of your program as a whole and specific strategies individually. At DNL OmniMedia, we work with nonprofits just like yours to position their nonprofit tech solutions for effective fundraising data tracking.

Metrics 52

Metrics Gift Track Tech 52

Nonprofits Source

JULY 6, 2023

Measure affinity in real-time. While this may seem like a large number of topic ideas requested in comparison to the number used, forcing AI to generate more content and be more creative can increase the variety of unique ideas. Then, their bookkeeping automation tools can track their spending. Summarize content.

Technology 52

Technology Marketing Change Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! I don’t try to measure everything. Avoid Measurement As Therapy and Drive By Analysis.

Social Media 99

Social Media Strategy Media Social 99

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” We’ve got some tools, questions to ask, and things like that when you’re looking at data-tracking systems.

Report 78

Report Measure Impact Process 78

Bloomerang

OCTOBER 1, 2021

This will provide a frame of reference for this year’s performance in comparison to the previous year, allowing your board to pinpoint key areas they should focus on going forward. Double the Donation’s nonprofit CRM guide explains that a robust database will make it incredibly easy to track progress within your database.

Report 121

Report Data Donor Metrics 121

sgEngage

DECEMBER 5, 2022

Here at Candid, we’ve been tracking those statistics for the last 12 years as part of our GlassPockets initiative to champion greater transparency in philanthropy. Once consumed, the data can be used to build statistical analyses , make comparisons, and draw conclusions, all without ever needing to speak with anyone from the foundation.

Communication 85

Communication Oregon Grant Portland 85

Tech Soup

JUNE 8, 2016

The new edition of the Consumers Guide to Grants Management Systems is a 300-plus page downloadable report that provides detailed comparisons of 29 grants management systems. Online grant applications, tracking, and reporting have become standard practice. So what is new in grants management systems? Quite a lot, it turns out.

Grant 36

Grant Management Free Guide 36

DNL OmniMedia

NOVEMBER 14, 2023

Key features of the NPSP include: Donor and volunteer management: Keep detailed records of donors, track their giving history, and segment them for more targeted outreach. Program management: Monitor program outcomes, track beneficiary interactions, and demonstrate the impact of your work to stakeholders.

Consultant 52

Consultant Nonprofit Integration Review 52

CauseVox

APRIL 29, 2021

Starting to fundraise without a plan is like building a house without a draft – you need a plan to know where you’re going, and to keep you on that track. Your fundraising goals, or “micro-goals,” should be SMART goals – specific, measurable, actionable, realistic and time bound. Fundraising Goals. And by what time frame?

Calendar 98

Calendar Template Guide Fundraising 98

NTEN

AUGUST 25, 2011

Here at NTEN, we find it valuable to keep track of both numbers. The traditional measure of open rates – total messages opened ÷ total messages delivered – should be used to gauge the overall health of your e-mail program. Because the comparisons will never be exact, the most important thing to watch is your True Open Rate over time.

Rate 61

Rate Open Benchmark Mail 61

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If I have learned anything from co-writing a book about measurement , that it is not only important to collect your data, but leave space for reflection at the end of a campaign to harvest insights for the next campaign. I try to do this with any project I work on, whether it is a social media campaign as well as a training workshops.

Social Media 129

Social Media Online Learning Fundraising 129

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

Velocity and fluence and it's darn hard to track those. The closest thing I've seen is a little utility called Twitinfluence - it measures an individual users Twitter network based on the following: First and Second Order Networks. Twist analyzes and presents trend comparisons and volume between keywords and tags. Does it exist?

Donation 50

Donation Tanzania Organization Stats 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

Comparison 50

Comparison Analysis Aggregator Twitter 50

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. To establish benchmarks for measuring success of our design efforts. For a more in-depth Analytics review, we might also establish some Goal Tracking to measure conversions on the website via email sign-up and/or donations.

Analytics 37

Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. It uses metrics to measure your results and help you improve your strategy over time. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. Use of metrics to measure your results.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2009

I sought out sessions that focused on setting industry standards for social measurement. To address these challenges, the GIIN will continue work initiated by The Rockefeller Foundation , Acumen Fund , and B Lab to advance a common framework for defining, tracking, and reporting the performance of impact investing capital.

Taxonomy 61

Taxonomy Metrics San Francisco Ghana 61

Neon CRM

JUNE 2, 2023

Tracking User Interactions Reveals Valuable Metrics How someone reacts to content is just as important as how they found that content in the first place. Unfortunately, a lot of the common metrics we use track the first part of their journey but miss the mark on the second. Download the full report today!

Metrics 52

Metrics Rate Nonprofit Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Your organization has identified a social media objective, audience, strategy, tools, measurement, and experiment. There are many other readers - here's a comparison of features from Wikipedia. Dan Schawbel, Five Free Tools To Track Your Reputation. Getting Your Nonprofit Ready To Listen. Here's a few: Bloglines. Google Reader.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Connection Cafe

MARCH 4, 2019

That might seem low, but it’s actually on track with other online trends. As a point of comparison, the U.S. People will manage, monitor, and measure their philanthropic activity primarily on a mobile device. of total fundraising revenue. of total sales. Donor behavior is keeping pace with consumer behavior. Choose wisely.

Online 36

Online Giving Offline United States 36

Connection Cafe

APRIL 1, 2016

Whether you’re interested in participant loyalty, fundraiser status, or team performance, this will give you a comparison for your program and help you make sure you aren’t missing a beat. And if you find yourself struggling to envision the future of fundraising, just remember: as a nonprofit professional, you’re already on the right track.

Professional 20

Professional Causes NGO News 20

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

As some sort of measure of accountability, raw web statistics (this site got x visits and y pageviews in t timeframe) mean zilch. to care a whole lot about how many hits they got in comparison to similar (or different) organizations. And the mission of the organization matters too. And, I actually hope that doesn’t change.

Stats 100

Stats Web Statistics NTEN 100

NTEN

JUNE 20, 2011

By comparison, when Epic Change launched the original TweetsGiving in 2008 - when Stacey herself had far fewer followers & the Twitter ecosystem itself was exponentially smaller – the campaign generated over 3,000 tweets in just 48 hours. Some messages sent by Epic Change via their 180+ JustCoz participants would get zero response.

Case Study 80

Case Study Tools Studies Community 80

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? But you can use metrics and A/B testing to measure how your emails are performing.

Donor 52

Donor Management Guide Retention 52

EveryAction

AUGUST 17, 2016

You can show Susan that the feeling is mutual by tracking her interests and sharing stories that demonstrate how her support moves your work forward. Your donor software should track and report on how supporters interact with all of the channels in a campaign: email opens, social media engagement, web page visits, etc. Digital reports.

Software 100

Software Donor Management Template 100

Candid

APRIL 13, 2021

How are they thinking about impact measurement? Other sources of funding we track include program service revenue (income generated by activities that directly carry out an organization’s mission), investments, and sales of inventory. [i] ii] As a point of comparison, the proportion of all U.S. 52 percent of nonprofits overall).

Organization 98

Organization Files Grant Foundation 98

Nonprofits Source

JANUARY 23, 2023

Track marketing performance. Google also uses a metric called ‘Quality Score’ to measure the effectiveness of different keywords, and each of your keywords must have a minimum Quality Score of 3. Set up valid conversion tracking. You can use a Google Ads conversion tracking tag or import goals from Google Analytics.

Grant 52

Grant Google Guide Nonprofit 52

Neon CRM

MAY 18, 2023

Donor Data is a Top Priority Track Performance Using KPIs Prioritize Donor Stewardship Use Technology to Automate Processes Set S.M.A.R.T. Track Performance Using KPIs Before any fundraising campaign begins, you should set goals and track them with key performance indicators (KPIs). Set S.M.A.R.T. Goals S.M.A.R.T.

Raise 98

Raise Strategy Help Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric. Technorati ???Authority???

Reflection 50

Reflection Measure Technorati Metrics 50