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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

To align your mission with your brand and reflect that symmetry through products and services, you need to bring membership and marketing to the Equator. These are tips to help them make the journey toward collaboration. Using data to upsell and cross-promote products and services, both groups can support increased revenue streams.

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Flat, Tall, or In Between—Is It Time to Evaluate Your Organizational Structure?

.orgSource

The organization may still be boxed into a structure that’s been the same for 20 years or more. How do you know that your organizational structure might need retooling? You are ready to add new categories of membership, sell products to a different audience, expand programs, or even revise the business model. You can do it.

Structure 251
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

To align your mission with your brand and reflect that symmetry through products and services, you need to bring membership and marketing to the Equator. These are tips to help them make the journey toward collaboration. Integrate Strategy There are plenty of incentives for collaboration. Data is an important connector.

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Developing a Product Mindset for Impact

Forum One

A product, whether in the for-profit, nonprofit, or government sector, is a powerful tool that delivers a valuable service to a specific audience. In the for-profit world, a product may be a tangible item that customers can purchase or subscribe to, driving financial success.

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To Get Close to Members, Follow MarTech Trends

.orgSource

You can build more collaborative teams. There is plenty of advice out there, and most leaders have the management skills to retool organizational structures for better communication and greater agility. Scan the Landscape Internal collaboration is important, but it is only the beginning. Martech changes overnight.

Trend 221
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Weave a Safety Net—Find the Right Strategic Partners

.orgSource

When the Public Health Department was looking at how to reopen safely, they had a sounding board, and we were able to collaborate to develop successful solutions. On the other hand, in Madison, where we didn’t have a Kitchen Cabinet, collaboration on reopening was much more challenging. NCCHC is not a typical association.

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Collaborating for New Solutions To Persistent Societal Challenges

Saleforce Nonprofit

Among other things, it requires new models of collaboration, which is why several leading organizations recently came together to rethink core assumptions about how to address global hunger, with the audacious goal of ending chronic hunger in our lifetimes. Businesses understand you need to take risks when making new products.