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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. These are tips to help them make the journey toward collaboration. Instead of addressing the “how to,” they concern themselves with the bigger issue of “why.”

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Flat, Tall, or In Between—Is It Time to Evaluate Your Organizational Structure?

.orgSource

The organization may still be boxed into a structure that’s been the same for 20 years or more. How do you know that your organizational structure might need retooling? Initiatives are undermined by silos, turf wars, and poor collaboration. Collaboration among business units is facilitated and encouraged. You can do it.

Structure 251
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. These are tips to help them make the journey toward collaboration. Integrate Strategy There are plenty of incentives for collaboration.

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Weave a Safety Net—Find the Right Strategic Partners

.orgSource

When the Public Health Department was looking at how to reopen safely, they had a sounding board, and we were able to collaborate to develop successful solutions. On the other hand, in Madison, where we didn’t have a Kitchen Cabinet, collaboration on reopening was much more challenging. Brent describes the organization this way. “We

Milwaukee 221
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Collaborating for New Solutions To Persistent Societal Challenges

Saleforce Nonprofit

These days, persistent societal challenges are on the rise: hunger, mental health issues, contagious disease, conflict, chronic inequality, and the climate crisis. The approach just might serve as a model for other issues, as well. Think Big and Work Together Start by challenging your assumptions on the issue.

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To Get Close to Members, Follow MarTech Trends

.orgSource

You can build more collaborative teams. There is plenty of advice out there, and most leaders have the management skills to retool organizational structures for better communication and greater agility. Scan the Landscape Internal collaboration is important, but it is only the beginning. Martech changes overnight.

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Lessons Learned Living the Virtual Experiment

.orgSource

We learned the importance of technology for communication and collaboration. Groups that developed a structure and schedule for online meetings managed their time and effort more efficiently. I urge CEOs to be flexible on this issue. Most groups navigated the unusual challenges and got work done.

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