Go MICRO And Improve Your Response Rates in New Donor Acquisition
Bloomerang
JUNE 23, 2021
For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. This means that fewer people are donating to charities, but those who do are giving larger amounts. M = Mail to proven donors. C = Captivate your audience. You want it to stand out.
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