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5 Tips for Defining Brand Identity Through Intentional Storytelling

Saleforce Nonprofit

Last week, I was honored to host a virtual roundtable for a small group of nonprofit marketing and communications executives on The Art of Storytelling & Brand Identity. Harold led an exercise that challenged us to find ways to be more intentional with our storytelling. Here are my top five insights from that discussion.

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How To Sell Using Storytelling

Eric Jacobsen Blog

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. It didn’t take long).

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Multi-Channel Fundraising Campaigns: Storytelling Is Key

Beth's Blog: How Nonprofits Can Use Social Media

The above presentation comes from the NYC chapter of NTEN’s 501 Tech Club. The point of the post is that good storytelling is the heart and soul of donor solicitations and a consistent story must be told across all donor touch points. Tags: socialcontent storytelling wearemedia.

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How To Sell With A Story

Eric Jacobsen Blog

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. It didn’t take long).

Story 52
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Sell With A Story

Eric Jacobsen Blog

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. It didn’t take long).

Story 52
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The 5 Hottest Nonprofit Conferences of Summer '16

EveryAction

Major gifts, win-back programs, industry trends, data and testing, direct marketing, development planning, crowdfunding, fundraising on mobile, and the future of strategic storytelling - and that's just the first day! Young nonprofit pros are headed to Portland as the local chapter hosts YNPN’s annual conference. The Activate!

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How To Sell With A Story

Eric Jacobsen Blog

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. It didn’t take long).

Story 49