Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

There are significant benefits to both the organization and the leaders themselves by building a thought leadership profile on social. This post covers the benefits and provides some ways to effectively cultivate thought leadership through social channels. But in today’s world, those boundaries are pretty blurred.

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Candid

AUGUST 2, 2022

Many nonprofit organizations opted to move in-person operations online. Whether you’re a new nonprofit or an existing one, understanding how to apply these three lessons from the pandemic can greatly benefit your organization: . In order to overcome challenges, your nonprofit organization needs a strategic plan.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 19, 2011

Back in November, someone in Senator Dowd’s office made this epic Twitter mistake. In a discussion thread about this mistake, my colleague Wendy Harman from the Red Cross said she hoped that if her organization made this mistake, she could find humor and an honest discussion. Here’s a play by play of the Twitter Faux Pas.

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Amy Sample Ward

MAY 28, 2012

IAVA’s #gosilent campaign is a terrific example of social campaigning because it uses tools and tactics that make it easy for the organization to track, measure, and evaluate success – in real time and after the campaign is over. Sharing across platforms – Twitter. What did you do to celebrate Memorial Day today?

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Greater Giving

MAY 25, 2022

You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel. Organizations can use their grant money to bid on different keywords and promote specific pages on their website through text-based ads.” Email streams.

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CauseVox

JUNE 9, 2021

Think Giving Tuesday but without all the clutter of thousands of organizations asking for money. Choose one day- a day that possibly has some symbol or importance to your organization (ex. You can promote a match through all your frequent channels of communication whether it be social media, email, or a newsletter.

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Connection Cafe

SEPTEMBER 21, 2011

Just take a look at twitter for a small example of what people are thinking and saying. As a consumer, I was relying on Netflix to fulfill what I saw as their mission - to provide me with programming, regardless of the channel I consumed it on. I do this in various channels as well. Your donors, activists, etc.

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AccelEvents

SEPTEMBER 8, 2020

Here are some promotion tactics that we recommend: Pre-event live streaming. By promoting your event through a live stream, you will be speaking directly to the type of crowd that would be more inclined to attend your event simply because it is a virtual video event. Sponsored event speech. Prioritize one over the other.

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Amy Sample Ward

APRIL 9, 2010

What : An important part of your social media strategy should be listening for people and organizations who are talking about the issues you want to discuss.How do you know which networks will be most effective to reach your goals? Multi-channel conversations. Listen first and discover where the conversations are! Communities.

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Media Cause

JUNE 22, 2021

According to the IRS, “no organization may qualify for section 501(c)(3) status if a substantial part of its activities is attempting to influence legislation (commonly known as lobbying). A 501(c)(3) organization may engage in some lobbying , but too much lobbying activity risks loss of tax-exempt status.”

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Achieve

AUGUST 18, 2020

While engagement events like discussions, parties, and announcements can be easily adapted to live-streamed settings and can generate donations, more strategically incorporating fundraising into your virtual events has probably proved to be more challenging. How much can your organization afford to spend on a virtual auction?

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Forum One

JUNE 1, 2009

This Wednesday I'll be a guest presenter in a two-hour Twitter-based discussion of environmental issues and social entrepreneurship. This follows on three recent press events with newspapers, radio and bloggers on similar topics, so it will be interesting to compare the Twitter results and my experience from these different media channels.

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M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. Different nonprofits define the levels differently, so what qualifies as “mid-level” in one organization may qualify as “major” at another. Finding your audience part 2: matching to digital marketing channels. And it’s a big loss!

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AccelEvents

JULY 23, 2021

When done right, events are valuable and can be an extremely effective marketing channel. . Hosting your event on a social media platform like Facebook or Twitter, or a video streaming platform like Youtube might make this more difficult, especially if you use those leads for an email marketing campaign. . Growth acceleration.

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Nonprofit Tech for Good

AUGUST 24, 2011

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. It must be downloaded and is available only to nonprofit organizations. This website allows your supporters to pledge to donate with each Facebook Status Update or Tweet they post on Facebook or Twitter. Based in the U.K.,

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2016

The puzzling feeling reminded me of my first experience on Twitter ten years ago and that made me feel old.Plus, it takes more patience than doing Sudoku to figure out and use regularly, although it i s a snap for 14 year olds. Twitter is for keeping up with news and live events. My first experience was “What?”

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

In February 19th, Joel Comm has organized an event called " Tweetathon " on Twitter to promote and sell copies of his new book, Twitter Power: How to Dominate Your Market One Tweet at a Time and help a nonprofit that supports children in Africa, China, and India. Is there such a thing as "authentic generosity"?

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AccelEvents

JULY 14, 2021

Virtual conferences allow brands, organizations, and businesses to connect individuals in unprecedented ways. For event organizers, the advantages of a virtual conference far outweigh the disadvantages. The conference may be hosted in a live stream format or with an integrated social media component. panel discussions.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 30, 2015

A champion is an individual that supports a nonprofit organization or cause. They are passionate about your organization and social change, and will talk about it to anyone who will listen. According to Social Chorus , there is only 8% overlap between employees’ Twitter followers and the brand’s Twitter followers.)

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M+R

FEBRUARY 4, 2021

Organizations sent an average of five emails around Giving Tuesday 2020 as well as in 2019, with email volume declining by 10%. . Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. SMS was 2020’s hottest not-so-new channel.

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AccelEvents

JUNE 25, 2020

Most events require an audience-facing organizing voice and virtual events are no different. The person(s) in this role will gather the questions and comments from the session live chat, the event’s social media channels, and private messages. But, they are also a way to engage more deeply with a virtual audience.

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Achieve

JULY 2, 2019

10 Mistakes Your Organization is Making On Social Media (and How to Fix Them). ” Now I recognize that many nonprofit organizations may not be able to send their team to conferences, so I’ve rounded up an overview of the ten social media mistakes discussed at Planet Philanthropy: . Raise awareness for your organization? .

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AccelEvents

SEPTEMBER 8, 2020

Here are some promotion tactics that we recommend: Pre-event live streaming. By promoting your event through a live stream, you will be speaking directly to the type of crowd that would be more inclined to attend your event simply because it is a virtual video event. Sponsored event speech. Prioritize one over the other.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2010

In order for social media to have full impact, it needs to scale within an organization. Your organization's social media strategy should be not implemented by one lonely intern sitting in the corner of your communications and marketing department. She often uses Twitter to get ideas and feedback on NTEN's various programs.

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Bloomerang

AUGUST 2, 2021

Internalizing and externalizing an organization-wide culture of philanthropy. Since it’s impossible to know which communication channels your supporters prefer simply by guessing, it’s prudent to ask them. 5 Ways to Organize. If your organization has constituent communications segregated through different departments (e.g.,

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AccelEvents

JUNE 23, 2020

Event organizers may have thought that trade shows were about to disappear altogether but the fact is, trade shows are perfect candidates for virtualization! Event organizers can take steps to include networking opportunities, product demos, and downloadable resource materials. Here’s how: Greater Return on Investment (ROI).

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Qgiv

OCTOBER 27, 2022

With the right technology and a solid strategy, hosting a virtual fundraiser can be extremely lucrative for nonprofit organizations. Sometimes, you can get away with just a laptop with a webcam for a simple live-streaming event. However, you must communicate differently across channels for the best effect. Open registration.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2011

The focus is how to effectively integrate social media channels and measure and learn. Kristin says, “If Momsrising haven’t already built strong networks on platforms like Facebook or Twitter – which are known to work for nonprofits – we’d be focusing our time and energy there first.&#.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2010

The messages included pleas for support or retweeting the news, but beyond that the stream included pleas from people on the ground in Haiti asking for emergency assistance or letting loved ones and friends know they’re okay. And they expect a response from emergency and disaster response organizations. Hope you will too.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Organizations’ communications strategies have more impact individually and collectively. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels.

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AccelEvents

JUNE 25, 2020

Most events require an audience-facing organizing voice and virtual events are no different. The person(s) in this role will gather the questions and comments from the session live chat, the event’s social media channels, and private messages. But, they are also a way to engage more deeply with a virtual audience.

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AccelEvents

JUNE 24, 2021

It will not be enough to just live-stream an in-person experience and call it a virtual event. Convert this digital gateway into a paid membership community and a new revenue stream is born! . Live-streamed video. Adding items to each channel will help you track referral sources. . Creative Engagement is Key.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2010

Whatever channel they use, they’re building a bridge from online to onland. Take Twitter for example. It is an in-person meeting of Twitter users. Use a Unique HashTag: A hashtag is a keyword that opens up a public conversation on Twitter. They understand that it is a scaffolded process. What’s A Tweet Up?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

I'm prepping for a workshop on Social Media and wanted do a round up of recent compelling examples of arts organizations using social media strategies and tools. I've covered arts organizations and social media here and there over the past three years and last winter co-wrote a cover story article with Rebecca Krause-Hardie for ArtsReach.

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AccelEvents

JULY 14, 2021

The audience was then asked to vote on their favorite one, with the winner announced the following day on Twitter. . If you make it clear that winners will be announced on social media, you will not only get engagement during the event but will benefit from attendees checking your social channels regularly. . Guest Speakers.

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Nonprofit Tech for Good

JUNE 23, 2020

An ever-growing consistent revenue stream, nonprofits would be wise to proactively and enthusiastically promote their monthly giving program. Social Media: To effectively promote your monthly giving program on social media, you’ll need to create a series of promo graphics that are properly sized for Facebook, Twitter, LinkedIn, etc.

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AccelEvents

JUNE 23, 2020

Event organizers may have thought that trade shows were about to disappear altogether but the fact is, trade shows are perfect candidates for virtualization! Event organizers can take steps to include networking opportunities, product demos, and downloadable resource materials. Here’s how: Greater Return on Investment (ROI).

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