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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Be an open-minded reader. Exert Influence Influencers aren’t just for Instagram anymore. Most associations already have a well-defined tribe filled with potential influencers.

Trend 221
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

It’s no longer possible to depend on professional allegiance as a buffer for less-than-stellar service. To align your mission with your brand and reflect that symmetry through products and services, you need to bring membership and marketing to the Equator. There was a time when associations didn’t think of their members as customers.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

It’s no longer possible to depend on professional allegiance as a buffer for less-than-stellar service. To align your mission with your brand and reflect that symmetry through products and services, you need to bring membership and marketing to the Equator. There was a time when associations didn’t think of their members as customers.

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4 Tips for Managing Massive Nonprofit Fundraising Events

Nonprofit Tech for Good

Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Team up with local tv, radio, and print media partners, popular blogs, and social media influencers that reach and represent your target audiences.

Tips 326
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6 Ways to Create Buzz Around Your Charity Golf Tournament

sgEngage

A variety of industries align with golf event sponsorships, including food and beverage, healthcare, sports and fitness, home and financial services, luxury brands, and travel. Leverage digital channels. Use it in tandem with your event website and digital channels to plan your tournament marketing campaigns.

Charity 76
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What is Sponsored Content and How To Make It (The Right Way)

Association TV

Within the content, there’s usually a convenient link or reference to the sponsor’s product, solution or service. The Federal Trade Commission outlined its initial requirements in 2009, and a rising population of influencers led to its publication of “ Disclosures 101 for Social Media Influencers ” in 2019. Balance is key.

Sponsor 276
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4 Tips for Marketing Your Animal-Related Nonprofit

Nonprofits Source

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Create a brand guide to ensure your graphics and messaging stay consistent across these channels. Build authentic relationships. Establish clear collaboration guidelines.