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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. What is Link Tracking Protection? Click Tracking is less specific to an individual user.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Fundraisers have other metrics available.

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Nonprofit Volunteer Management: Three Tips to Increase and Maintain Engagement

Nonprofit Tech for Good

Most nonprofits use marketing tactics to recruit, like emails, social media posts, blog posts, and web pages. Once you have a core group of volunteers, word-of-mouth can be one of your best channels for finding new volunteers. Nonprofits can easily track total hours and days worked by program or volunteer. Have a shift change?

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Multi-Channel Fundraising: Tips for Your Nonprofit Website

Top Nonprofits

As soon as people go online, whether it’s on their phones or computers, they are instantly bombarded with organizations and companies vying for their attention. A tried and true method of increasing marketing efforts is to use a multi-channel approach. Why Your Nonprofit Website Plays a Critical Role.

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Why You Should Be Calling To Thank Donors For Their Support

Neon CRM

A phone call gives you the opportunity to build real personal connections with the people who support you. With most nonprofit communications largely limited to digital channels like email and social media, calling your donors really stands out. Do you know how rare it is to receive a phone call without being asked for anything?

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Earn More Giving Tuesday Donations with Multi-channel Marketing

Qgiv

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? How to use email marketing efficiently.

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