article thumbnail

How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

Track 251
article thumbnail

What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). What is Link Tracking Protection? Link Tracking Protection will strip out some tracking information/ parameters added to the end of URLs. the nonprofit fundraising apocalypse.

Track 103
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

As you share content on social media , track metrics like reposts and total impressions. A mobile app allows you to reach your community directly with alerts on their phones. The post 3 Channels to Use to Effectively Market Your Small Business appeared first on Nonprofits Source.

Channel 52
article thumbnail

Multi-Channel Fundraising: Tips for Your Nonprofit Website

Top Nonprofits

As soon as people go online, whether it’s on their phones or computers, they are instantly bombarded with organizations and companies vying for their attention. A tried and true method of increasing marketing efforts is to use a multi-channel approach. Ways Your Website Can Support A Multi-channel Strategy.

Channel 72
article thumbnail

Nonprofit Volunteer Management: Three Tips to Increase and Maintain Engagement

Nonprofit Tech for Good

Once you have a core group of volunteers, word-of-mouth can be one of your best channels for finding new volunteers. When determining how to communicate, use a variety of communication channels to build strong relationships with your volunteers. Nonprofits can easily track total hours and days worked by program or volunteer.

Volunteer 273
article thumbnail

Earn More Giving Tuesday Donations with Multi-channel Marketing

Qgiv

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

Channel 52
article thumbnail

Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Are you taking advantage of this time your customers spend on their phones and computers? This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. Start by digging into your customer data to better understand who they are.

Map 52