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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. This metric is important because it can help you figure out how well your ad copy is performing! Cost Per Conversion) : This metric shows you how much a conversion costs.

Google 263
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The Death of the Open Metric (and other freak outs)

sgEngage

Tracking opens as the sole metric for engagement is no longer accurate. One thing that has always remained true is that the email industry changes, sometimes rapidly and without warning. To be successful, we have to change with it. What Apple’s privacy changes mean for email open rates. I know you can do it!

Metrics 115
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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

Going Beyond Basic Metrics Learning analytics goes beyond basic metrics to offer you a deeper understanding of course performance and learner engagement. Example: A healthcare association noticed a spike in enrollments for healthcare management courses during the months when industry conferences were scheduled.

Analytics 169
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Let Data Drive Your Decisions

Bloomerang

Is your organization feeling the changes in our economy, society, and communities? Why data should drive your decisions Many key industries, including retailers, manufacturers, and healthcare organizations, use data to inform decisions. Think about what metrics you will use. What kind of performance matters to your organization?

Data 104
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8 Steps for Creating a Nonprofit Innovation Culture

sgEngage

Our recent eBook, Nonprofit Expert Insights: Culture of Innovation, shared tips, tricks, and experiences from 11 industry experts across the global nonprofit space. If you are looking to launch a lean and agile innovation culture, you must change your mindset to overcome inertia. Manage Change This brings us to the last step.

Culture 83
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The End of Expertise and How Associations Must Adapt

The MatrixFiles

At a time when higher education is facing public funding cuts, changing demographics and a challenging student debt environment, institutions are facing an uphill battle to sustain enrollments and stay relevant. How is declining trust affecting your industry or profession? How is declining trust affecting your association?

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7 essentials for your association’s online community strategy

Nimble AMS

Research from Community Brands consistently shows that members place high value on networking and staying up to date on industry news, trends, and regulations. Goals and success metrics. In addition to goals, establish a set of online community metrics to help you track progress toward your goals and find opportunities for improvement.

Community 133