Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test
Nonprofit Tech for Good
MARCH 17, 2020
It requires a slight change in thinking for many charities, who are used to putting their call to action into a video, and then set up ads seeking video views, thinking this will get people to take the call to action. Here’s how it works: Facebook finds the first 50 people who convert, and builds a statistical model based on them.
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