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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. This metric is important because it can help you figure out how well your ad copy is performing! Cost Per Conversion) : This metric shows you how much a conversion costs.

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5 takeaways from the Fundraising Effectiveness Project’s 2023 data

Candid

The Fundraising Effectiveness Project ’s (FEP) Quarterly Fundraising Report analyzes year-to-date trends in fundraising from individual donors, based on sample data from GivingTuesday and the Association of Fundraising Professionals’ Growth in Giving database. Here are five salient findings with implications for 2024 fundraising: 1.

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Philanthropic collaboratives are finding ways to more effectively measure impact

Candid

Measuring and learning at the intersection of donors, grantees, and systems Let’s look at how philanthropic collaboratives can equitably and effectively measure, evaluate, and learn in the pursuit of greater impact. Like other types of grantmakers, collaboratives seek to measure effectiveness and learn from feedback.

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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them? spent, you made $100.

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Getting the board on board with nonprofit technology changes

EveryAction

Depending on the size, reach, and impact anticipated from a technology change, engaging the board of directors is often critical to your success. They can help drive a culture of adoption , which allows leadership to focus on change management activities to ensure you succeed with significant tech shifts. Let’s dive in.

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Understanding Impact Metrics for Your Nonprofit: A Guide

DipJar

According to SureImpact’s Primer on Nonprofit Impact Measurement , impact is “the quantifiable difference an organization makes … the collective effects (intended and unintended) of a nonprofit’s work on the communities it serves.” In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: .

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What Apple’s privacy changes mean for email open rates

M+R

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . When will this change go into place? What will this change? Read time: 3 minutes. What’s happening? Sometime this fall, whenever iOS15 is rolled out.

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