Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

” How Human-Centered Design Methods Can Help You Design A Better Dashboard. Dashboard design should also inspire buy-in and continuous improvement by using “ human centered design ” methods. These are methods for developing solutions (any type) in service of people. Flickr Photo by PetitPlat - Stephanie Kilgast.

Design 99

Design Marketing Metrics Measure 99

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

The assessment helps nonprofits look at eight different areas: Technology, Content, Channels/Devices, Audiences, Analytics, User Experience, and Governance. The session kicked off with a Spectragram exercise involving the full group. I learned this technique from Allen Gunn from Aspiration over ten years ago at 2007 Penguin Day.

Participatory 76

Participatory Digital Facilitation Exercise 76

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” The book offers some recipes for culture change.

Campaign 97

Campaign Online Chapter Model 97

Whole Whale

SEPTEMBER 8, 2023

Don’t change just for novelty’s sake. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Illustrate the concrete change created by donor support. This convinced him to keep running successful campaigns for years without change.

Lesson 59

Lesson Fundraising Digital Test 59

Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Mobile list size grew by 35% in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

Gyrus

JULY 21, 2016

In the ever-changing climate of business, it is vital that organizational members are able to adapt to their surroundings. Also, do not be afraid to give your employees some supervised free-reign; let them try new ways to approach reoccurring problems with alternative methods and comprehension.

Culture 60

Culture Learning Create Industry 60

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

Networked nonprofits are experts at using new media (social media, mobile, and other emerging technologies) to spread their missions, design and scale programs, communicate with stakeholders, or inspire behavior change. The nonprofit effectively integrates social and emerging technologies such as mobile across all communications channels.

Social Media 101

Social Media Practice Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2010

They have a social media policy and handbook that provides the rule book for volunteers, staff, and affiliates to participate on social media channels effectively. We explored people’s listening routines, perceptions about the value of listening, and specific tools and techniques.

Practice 94

Practice Free Share Reflection 94

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Does not have a dashboard or simple collection method. How to measure behavioral change.

Results 95

Results Data Charlotte Measure 95

Get Fully Funded

MAY 16, 2022

Monthly giving can change the game for your new, young, or small nonprofit! They’re more likely to mention your organization on their social media channels and in casual conversations with friends and family. The truth is, you’re going to need to be a bit strategic with your methods. Why More Monthly Givers? Click To Tweet.

Donor 128

Donor Nonprofit Gift Missouri 128

Qgiv

JUNE 23, 2021

Use your CRM and fundraising software to compile reports that include data like how users found your donation form, their giving method and amount, and if they engaged with you online or in person. This way, you can note which engagement methods were most successful and focus your energies accordingly in the future!

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 10, 2011

Some are tool specific The Twitter Ladder or the Facebook Ladder or it may describes different levels of engagement across channels. What are the techniques and methods for moving people up the ladder? Flickr Photo by Gary Hayes. Maybe it takes the form of collaboratively interupting the results of the evaluation.

Public 103

Public Learning Wiki Taxonomy 103

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2010

The book is well-researched and offers frameworks for thinking about how to link technology to a theory of change. Digital Activism Decoded: The New Mechanics of Change , Mary Joyce, Editor. Digital Activism Decoded: The New Mechanics of Change , Mary Joyce, Editor. More about the book here. 6. ShareThis!

Amazon 116

Amazon Nonprofit Social Media Oregon 116

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

There are no systems in place, no dashboards or simple collection method. Data is focused on the metrics that are specific to social media channel. It is used to improve content, messaging, and engagement on specific channels. Dormant: At this stage, the organization does not know where to start.

Culture 115

Culture Data Measure Social Media 115

Qgiv

NOVEMBER 13, 2023

Donor segmentation is a method of splitting your donors into multiple groups based on shared characteristics. Different communication channels Don’t limit your donor segmentation to your email lists or social media followers! How can your organization use donor segments? What are the common types of donor segmentation?

Effective 109

Effective Donor Guide Social Media 109

NTEN

JUNE 27, 2012

Rather than another potential recipe for information overload, content curation can actually be a method to tackle this problem. They know the grapes, the winemaker and their techniques, and vintages. It’s about curation, creativity, and coordination across channels. I also like the metaphor of a sommelier.

Content 62

Content Benefit Build Journal 62

Connection Cafe

MARCH 15, 2021

Both these methods help you target and market to people who have already entered your buying cycle. But they are different techniques. And overlapping techniques. Remarketing uses email as the channel of communication. That’s changing now. And we don’t blame you for having used them interchangeably.

Work 26

Work Meme Search Technique 26

Connection Cafe

MARCH 4, 2019

If we were to look at the engagement channels and the transactional channels, we are likely to see a symbiotic relationship between online and offline. Do not confuse the channel of engagement with the channel of the transaction. It was the right medium, but the wrong method. Mobile is the New Normal.

Online 36

Online Giving Offline United States 36

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. We are working very closely with V.S. Anupam Shukla and Ms.

India 102

India NGO Network Exercise 102

NTEN

OCTOBER 5, 2010

Advances in mobile technology are significantly changing how we live and work. Management by walking around is a proven and effective technique, but it relies on employees being physically located together with the manager. We'll have to move to alternate methods of communication and examine results versus attendance.

Work 97

Work Second Life Laptop Audio 97

Connection Cafe

JUNE 30, 2017

Statistics have changed, new social channels have opened, but it’s clear that there are proven fundamental strategies and nonprofit best practices that can help an organization flourish in all areas. The ‘old rule’ that donors who come in via one channel should be communicated with through that same channel.

Integration 27

Integration Marketing Mail Channel 27

Connection Cafe

JANUARY 15, 2015

But there is a slight error in that line of thinking as it restricts the progress that comes with adoption of new practices, techniques, and technology. But how does one begin to promote technical or procedural change? It begins with embracing the concept of change as a whole. Embrace technology change today.

Work 20

Work Nonprofit Adopt Method 20

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2014

” ADDIE is an instructional design method that stands for Analysis, Design, Development, Implementation, and Evaluation. I might audit their Facebook best practices and other social media channels. I write up notes about what to change the next time I deliver the training. Your design is not just about content.

Instructional Design 111

Instructional Design Instruction Instructional Training 111

Everyaction

JULY 18, 2018

You may also want to include any notable moments in the nonprofit’s history, changes in mission or vision, strategic partnerships, and other information you consider relevant to the campaign. Now that you have an idea of how donors in the US are giving, it’s time to look at the methods used to reach these sources.

Guide 108

Guide Fundraising Nonprofit Template 108

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

In order to do this, they need to work with free agents, hyper-connected individuals who are passionate about social change, but don’t work within institutional walls. Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. How has human behavior changed?

Comment 97

Comment Artist Social Media Hype 97

NTEN

MAY 9, 2011

The next step is to make those data meaningful, relevant and actionable information by communicating them in some way via a channel to an audience. Information = Data + Communication Because data must be communicated to be informative, our methods of communication become paramount. Information equals data plus communication.

Data 91

Data New York Government Digital 91

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

What are the organizational change issues necessary for implementing a successful social media strategy? What are the best techniques for person-to-person networking? What are the techniques for "listening'? How can you use social media as a research channel or radar? Some places I want to go. Strategy and Theory.

Florida 50

Florida ROI Metrics Social Media 50

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. Consider the non-digital events, techniques, and campaigns that your organization will be pursuing concurrently with your new digital strategy. Offline goals and campaigns.

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2007

So, I've been reflecting about effective facilitation of virtual meetings in Second Life Right now the primary method of group interaction is via unmoderated chat interface. I've always had chat as a back channel to a conference call and used it to summarize key points as a sort of electronic flip chart.

Synchronous 50

Synchronous Facilitation Practice Second Life 50

Achieve

FEBRUARY 9, 2024

However, if you only engage with your supporters via one digital communication channel, your content or post formatting may become predictable and monotonous, leading to a decline in engagement. This way, you can bring audiences from one channel over to the next, increasing your number of touchpoints. Use a multichannel strategy.

Digital 52

Digital Communication Tips Poll 52

The Modern Nonprofit

JANUARY 9, 2024

Estimated Reading Time: 8 minutes Maximizing Nonprofit Impact: A Roadmap to Sustainable Fundraising In an era where resources are stretched thin and the need for positive change is greater than ever, nonprofits face the critical challenge of not just making an impact, but ensuring their efforts are sustainable in the long run.

Impact 105

Impact Fundraising Nonprofit Fund 105

Achieve

JANUARY 31, 2022

If you only engage with your supporters via one digital communication channel, such as just Facebook or Instagram, you might find that you’re starting to repeat yourself or your post formatting is getting stale. Remember, a multichannel strategy requires considering every channel at your disposal — including direct mail. millennials.

Digital 105

Digital Communication Tips Virtual 105

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 4, 2013

The ideas and techniques in Lean Start Up movement also work for nonprofits and what some are calling “ Lean Impact.” 10 Changemakers Using Lean Startup Methods For Greater Social Impact by Meg Rulli. By changing the photo on the splash page we lifted conversions by more than 19%.” ( kylerush.net ). IDEO.org).

Impact 122

Impact Method San Francisco Social 122

Neon CRM

MAY 31, 2023

This can occur through various channels such as social media, word of mouth, or advertising. No money (or time) is changing hands yet; this step includes actions like responding to your latest Facebook post or signing up for your newsletter. And each one of those methods has particular strengths and weaknesses.

Management 52

Management Donor Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2006

Nedra Weinreich, Spare Change Blog Nedra Weinreich was one of the first nonprofit tagged blogs that I discovered while browsing the blogher blogroll a few months back. She works with nonprofits and government agencies to bring about health and social change using social marketing. Take for example her write up on Games for Change.

Marketing 50

Marketing Social Second Life Darfur 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 14, 2018

3) The Bullet Journal Method: Track the Past, Order the Present, Design the Future by Ryder Carroll. I’ve been a huge fan of bullet journal methods for many years ever since I discovered the Bullet Journal Notebook created by Ryan Carroll. The book also outlines principles and techniques for impact measurement.

Italy 130

Italy Journal Storytelling Nonprofit 130

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. Niki Kidd of Social Change, gives us a step-by-step methodology in this post, titled Using Data to Assess Your Peers.

Measure 115

Measure Learning Case Study Metrics 115