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Leadership Lessons From Lisa Lutoff-Perlo's Accomplished Career

Eric Jacobsen Blog

You will follow the impressive career journey of Lutoff-Perlo, from her stories as an ambitious young woman to first women President and CEO of Celebrity Cruises to Vice Chairman for External Affairs at Royal Caribbean Group. Today brings the new and inspiring book, Making Waves , by Lisa Lutof-Perlo.

Lesson 98
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Celebrate, Educate, and Fundraise: Planning Winning AAPI Heritage Month Events

The Modern Nonprofit

Estimated Reading Time: 6 minutes Celebrate, Educate, and Fundraise: Planning Winning AAPI Heritage Month Events As the vibrant tapestry of Asian American and Pacific Islander (AAPI) Heritage Month unfolds, the opportunity to celebrate, educate, and inspire through impactful events is immense.

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Beware the Ides of March: A Lesson For All Leaders

sgEngage

When we consider the Ides of March, some may recall that it was a holiday celebrated in ancient Rome. What lessons can we take from the fall of Caeser and how can we apply those to our own organizations? Ides of March Approach: Try suspending your own beliefs, and open your mind to thinking gray. Am I making the right decisions?

Lesson 76
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1 Million Trailhead Badges: Lessons from Salesforce.org’s Trailhead Journey

Saleforce Nonprofit

Keep in mind that no matter how you’re delivering training and resources, thoughtful design is key to success. The heroes of this story are the trailblazing customers, partners, employees, and volunteers who Salesforce.org celebrates during the inaugural Week of Learning from October 4-8. More on the results in a moment.

Badge 134
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward. Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers.

Lesson 59
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Top Lessons from GivingTuesday 2023

Neon CRM

With those statistics in mind, let’s take a look at what this reveals about donors. With that in mind, we can remove that from the general understanding of donor behavior for the rest of the day. With that in mind, it’s important to base strategic fundraising and communication decisions on real data, not anecdotal evidence.

Lesson 52
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To Get Close to Members, Follow MarTech Trends

.orgSource

Be an open-minded reader. Take a lesson from QVC. Think beyond B-list celebrities hawking manufactured diamonds. Break out of the association bubble. Study across industries. Forbes, CMO Network, Inc., Entrepreneur, Social Media Today, Adweek, and Adage are a few of the resources on my radar.

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