EveryAction

JUNE 22, 2016

Unfortunately, there were so many questions from the audience that we weren't able answer them all during the alotted time. Here are some great, thoughtful questions that we received and Brett's email wisdom. " How can I convince my nonprofit that list size isn't nearly as important as open rates and an engaged list?".

email 101

email Question Spam Test 101

Association Analytics

OCTOBER 10, 2022

Let’s start by identifying the best channels and tools to maximize your campaigns. In today’s world, success is measured by more than just clicks and open rates. These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best.

Analytics 169

Analytics Marketing Taxonomy Module 169

Candid

AUGUST 18, 2021

But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. Altogether, these benefits mean healthier fundraising ROIs, efficient campaign planning, and more time for building donor relationships. . Reduced overhead costs of broad fundraising outreach.

Course 112

Course Fundraising Analysis Mail 112

Media Cause

JUNE 27, 2023

Consider Your Audience Before you begin planning your paid social campaigns, consider which channels would best reach the audiences you want to engage with and help you achieve your goals. This can help improve your clickthrough and engagement rates and better solidify your organization in the minds of your audience. campaign.

Social Media 97

Social Media Guide Media Social 97

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. But what’s behind successful campaigns like these?

Marketing 52

Marketing Analysis Nonprofit Audience 52

M+R

JULY 27, 2023

After asking a lot of questions and convening small roundtables of non-profits to explore cultivation messaging, we found that many groups are grounding their cultivation efforts in a little bit of data and a whole lot of assumptions. Email fundraising response rate went up 11% for the test group.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Bloomerang

SEPTEMBER 18, 2021

If a capital campaign is on the horizon for your organization, Aaron Bishop and Brian O’Neil will share strategies and resources available to confidently predict your project costs and resources needed. We are here to talk about capital campaigns, specifically counting the costs where capital campaigns often miss the mark.

Campaign 93

Campaign Video Project Process 93

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors. Do more testing.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Bloomerang

NOVEMBER 8, 2023

Also, define specific fundraising goals for your campaign and communicate them to your donors. ” If you want to test your message on me, email me your draft and I’ll give you feedback. Send out an email campaign to your current donors, volunteers, and board members. The unsubscribe rate also dropped by 26%.

Strategy 59

Strategy Social Media Rate Gift 59

Whole Whale

JUNE 2, 2022

The curiosity gap is what happens when a question or mystery is introduced in the mind that begs for resolution. If your subject line can create this curiosity gap – it’s open rate city for your newsletter. . Make it a question. Questions pique people’s curiosity and can be a great way to get your readers engaged.

Headline 52

Headline Newsletter Examples Tips 52

Media Cause

APRIL 8, 2022

When you begin planning a paid campaign around generating leads, there are a couple of ways you can capture leads—through on-platform lead generation ads and lead forms hosted on your website or a campaign-specific landing page. . How do you know when to use which type of form for your campaign? in Facebook’s Lead Center).

Generation 52

Generation Platform Websites Test 52

Bloomerang

JUNE 1, 2022

In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. 10 steps to plan a successful year-end giving campaign. The sooner you can get started with your year-end campaign planning, the better. 10 steps to plan a successful year-end giving campaign.

Guide 112

Guide Giving Nonprofit Mail 112

Top Nonprofits

MARCH 16, 2022

This is not only a disappointing experience for your visitor, but it can also lead them to ask a series of questions about your organization as a whole. These are not the types of questions you want your audience to ask about your nonprofit. Make sure your donation form is updated with the latest, most relevant campaign information.

Websites 115

Websites Nonprofit Audience Mobile 115

Neon CRM

NOVEMBER 14, 2023

If the answers to these questions are, respectively “not much” and “a distant third,” it’s time for a strategic realignment. In this article, we’ll cover the 9 basic steps of setting up a recurring donation program, from finding a platform and setting up your payment gateway to creating your donation page and launching your campaign.

Donation 52

Donation Gift Platform Nonprofit 52

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Connection Cafe

JUNE 6, 2018

I started testing stuff. I began with the long-held best practices and started testing them against unconventional ideas. I’m going to share with you five of the most important things that I’ve discovered about what really does work in email fundraising from the last nine years of testing and experimentation. . People read?what

email 40

email Campaign Test Library 40

Media Cause

JUNE 2, 2024

also increases the rate at which audiences remember brands, products, and ads. Leverage this when choosing photos for your content, planning photo shoots, and designing new ad campaigns! Learn from what’s working and start testing components like color and style elements. Are you telling a story?

Audience 59

Audience Content Create Tips 59

sgEngage

SEPTEMBER 28, 2021

So, the real question is: what will online fundraising look like moving forward? increase in email conversion rate. Here’s a great read on the “death of the open rate. ”. Expand your use of email testing to better understand your engaged constituents and determine what interests your audience enough to take an action.

Online 98

Online Fundraising Benchmark Adwords 98

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.”

Ideas 111

Ideas Donation Online Strategy 111

CauseVox

MAY 9, 2023

ChatGPT is an advanced AI language model that processes vast amounts of information to generate responses to questions and statements entered by the user. This model was developed by Open AI and is one of the few language models to pass the Turing Test. You’ll have to set up an account, but it’s totally free for the time being.

Examples 84

Examples email Communication Language 84

Kindful

OCTOBER 28, 2021

In this case, that means making sure there’s consensus about what your goals are so there’s no question about what you and your team should be working on when it comes to acquiring new donors. . What does success look like for your acquisition campaign? . Is there anything else you want to do during this campaign?

Goal 62

Goal Metrics Measure Donor 62

Allegiance Group

APRIL 15, 2024

On average, direct mail has an open rate of 57.5% Consider pairing each direct mail campaign with email follow-ups that reinforce the key message and encourage supporters to donate online. Let’s take a closer look at each stage of designing a direct mail campaign. This channel also tends to see positive returns—for every $1.27

Mail 52

Mail Fundraising Nonprofit Channel 52

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. You can also test the use of a pop-up box to encourage giving wherever a visitor happens to be on your website. If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors!

Donor 87

Donor Social Media Websites Content 87

3rd Sector Labs

AUGUST 22, 2014

We asked several interesting poll questions to open the event, and the wrapped with a Q&A session. Unfortunately, we could not answer all questions before the event closed. As always, if you have questions about a donor data migration project, or any of your nonprofit data needs, please don’t hesitate to contact us.

Data 138

Data Donor Poll Aggregator 138

M+R

FEBRUARY 5, 2021

And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . The questions we need to ask go beyond the immediate revenue numbers. Do newly acquired mid-level donors retain at higher rates? Goals + strategies.

America 105

America Digital Audience Channel 105

Saleforce Nonprofit

JANUARY 12, 2022

Jude drive the survival rate of childhood cancer patients from 20% to 80% since the hospital was founded in 1962 — how’s that for impact? ALSAC has an internal accelerator where new ideas are explored and tested. They’ve raised tens of millions of dollars by creating fundraising campaigns inside virtual gaming worlds.

Impact 111

Impact Time Nonprofit Leadership 111

DNL OmniMedia

MAY 25, 2022

We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. For example, you can compare this year’s year-end giving campaign to last year’s. Budgeting and forecasting for future campaigns.

Analytics 52

Analytics Org Adwords Metrics 52

Get Fully Funded

JULY 4, 2022

your spring campaign that you thought would bring in $5,000 only brings in $1,200…. …or It’s time to ask some hard questions. In fact, do you openly invite their questions? Just from reading those questions, you probably already know what you need to fix. Look at the click-through rate of your most recent email.

Method 75

Method Fundraising Social Media Calendar 75

Bloomerang

AUGUST 28, 2023

Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team. This can help save time when drafting donor outreach campaigns. For instance, the Ahern Audit runs the “you test” and grade-level tests.

Profile 91

Profile Software Nonprofit Donor 91

Connection Cafe

NOVEMBER 17, 2017

But, evaluating the performance of your email campaigns can be much simpler. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points.

email 32

email Rate Test Spam 32

Tech Soup

NOVEMBER 3, 2009

You could spend that time simply calling donors and constituents at random, to thank them, or to ask them a quick set of questions (how did they like the services they used? People want to volunteer, wanted to ask you something, and, not coincidentally, donate at considerably higher rates after. what do you do well? not so well?).

Phone 43

Phone Test Articulate Social Media 43

Nonprofits Source

JANUARY 23, 2023

They offer services tailored to nonprofits, such as: Eligibility confirmation and account activation Keyword research and ad creation Account reactivation Getting Attention’s guide to Google Grants agencies explains, “Many nonprofits turn to general marketing professionals to help set up, develop, and maintain their Google Ad campaigns.

Grant 52

Grant Google Management Guide 52

Qgiv

JUNE 6, 2023

Include your ad campaigns in your content calendar to maximize their return on investment. Use ads to promote major fundraising campaigns, events, or cause awareness days. When scheduling your ad campaigns, keep in mind that some months are more lucrative when it comes to donations. How do nonprofits use Facebook Ads?

Facebook 86

Facebook Guide Demographics Nonprofit 86

Kindful

MARCH 25, 2021

How does donor data help with retention rates and relationship building? Whether it’s information taken from your online donation forms or metrics on past campaigns, your fundraising data can clue you into which supporters are likely to give and do wonders for your donor communication strategy. to learn more about the donor.

Communication 98

Communication Donor Data Guide 98

Amy Sample Ward

APRIL 8, 2011

That’s the question I asked this morning on Qriously, a new application that measures public sentiment, in real time. It works by replacing ads with questions in smartphone and tablet apps. I’ve run three questions so far, and here’s some of the insights to the process: What influences your charitable giving?

Data 154

Data Mobile Time Map 154

Pamela Grow

SEPTEMBER 20, 2023

Limit your number of prompts: You might feel tempted to ask your donors all types of questions on your donation form, such as how they found out about your organization, their interest areas, and if they want to get involved in volunteering. For example, a CTA that says “Donate towards our campaign!”

Websites 52

Websites Donor Strategy Demonstration 52

Whole Whale

JULY 18, 2022

It’s a direct way to communicate with your supporters, promote your campaigns, and generate donations. You can use A/B testing to test which types of images your audience engages with more. A giving appeal that isn’t happening at the end-of-the-year needs to answer the question of “why now?”. Emotional journey.

email 64

email Time Fundraising Images 64