How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit
Nonprofit Tech for Good
MAY 13, 2022
Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. One talked about species extinction, and the other talked about the prevalence of natural disasters. How each traffic source is influencing sign ups for your peer-to-peer campaign. Source (utm_source).
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