Quick bites: 2021 End-of-Year Fundraising
M+R
JANUARY 11, 2022
Overall, groups were split on whether they raised more or less overall digital revenue than end-of-year 2020 — in fact, our sample was split exactly 50/50! However, one trend that did come through loud and clear was that the majority of groups received fewer gifts, but a higher average gift compared to last year. Kinda like…2021.
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