Beth's Blog: How Nonprofits Can Use Social Media

MAY 8, 2019

His informative presentation covered the continuum of automated campaigns from “Trigger Campaigns” to “Marketing Automation” to “AI-Driven Campaigns.” Test, Iterate, Learn: Successful AI-Driven fundraising requires skills to test, iterate, and learn – all based on data.

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Campaign Fundraising Adobe Test 113

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. How each traffic source is influencing sign ups for your peer-to-peer campaign. UTM s are an extremely effective way to both track fundraising campaigns and measure their success. Campaign (utm_campaign).

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Donor Track Campaign Facebook 277

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Practice Fundraising Guide Channel 235

Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. When launching an email campaign to raise funds, it is imperative to perfect the copy, segment your email lists, fine-tune the graphic assets, and more. Emphasize the Cause.

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Sample email Campaign Fundraising 121

Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. adding in new keywords, updating ad copy, etc.) adding in new keywords, updating ad copy, etc.)—more

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Association Analytics

FEBRUARY 20, 2024

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. You want to provide the most relevant and engaging resources, content and events, at just the right time, so you keep them moving through their journey.

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Create Strategy Associations Registration 169

Association Analytics

OCTOBER 10, 2022

Let’s start by identifying the best channels and tools to maximize your campaigns. These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best. Are you tagging your content, products and events? How are you tracking success?

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Analytics Marketing Taxonomy Module 169

Neon CRM

NOVEMBER 15, 2023

As you plan your direct mail donor acquisition campaign, keep the following tips in mind. Segment Your Audience Segmentation isn’t only essential for email campaigns—segmenting your direct mail recipients personalizes your message and improves engagement. Tell stories in your direct mail campaign.

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Mail Campaign Donor Tips 52

Nonprofit Tech for Good

JANUARY 20, 2023

By Jessica Fox , Content Manager at Eventgroove – a one-stop platform for virtual, hybrid, and in-person events that offers event management, online fundraising, ticketing, and online storefronts for print and digital merchandise. This will help you create a more compelling and meaningful campaign. Franklin D.

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Fundraising Nonprofit Ideas Virtual 342

sgEngage

SEPTEMBER 6, 2023

To grow your donor file, add three easy upgrades to your current acquisition plan and watch how kickstarting a better content, promotion, and conversion strategy can work wonders for your donor pipeline. Step 1: Improve Your Content Strategy Acquiring new donors online requires you to build a better content plan.

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Digital Donor Work Calendar 87

.orgSource

FEBRUARY 12, 2024

Content is easier to produce and more effective when all communicators understand the desired outcomes.” Analyzing website traffic, social media, product sales, and marketing campaigns together strengthens activities on both sides of the equation. Integrate Strategy Effective strategy begins with an integrated plan.

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Collaboration Marketing Integration Trend 221

Qgiv

SEPTEMBER 14, 2021

Explore this definitive guide to learn more about Giving Tuesday, get great campaign ideas, and soak up some best practices. Giving Tuesday FAQs 15+ Surefire Giving Tuesday Campaign Ideas to Set You Up for Success Giving Tuesday Campaign Best Practices. See how Qgiv can help you bring your Giving Tuesday campaign ideas to life!

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Campaign Ideas Giving Tips 98

Association Analytics

DECEMBER 15, 2022

By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action. Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves.

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Retention Data Rate Demographics 169

NonProfit Hub

MAY 22, 2020

While working for various nonprofits throughout the past twenty years, I always had such high aspirations for having our End Of Year (Annual Campaign) strategized by May, planned by August and ready to deliver by October. . We all know how hard it is to complete the endless task list for your Annual Campaign in November. Keep it tight.

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Campaign Calendar Mail Contact 88

Forum One

MARCH 12, 2024

Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Drafting and testing. Writing multiple drafts for A/B testing on social media. Think about these factors—audience, timing, content, and placement—and where AI can boost your efforts. AI can help in quickly drafting responses.

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Social Media Images Video Media 80

NetWits

FEBRUARY 17, 2011

Everytime you reskin your website, or send out an email blast, you need to make sure that you take the time to test how content appears to your supporters. This may sound like a really basic step, but it’s amazing how many testing and double checking procedures fly out the door in the midst of a last minute frenzy.

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Association Analytics

JUNE 17, 2021

If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. Do a scan of the market to determine if this segment might be obtaining their content from another source. What factors influence first time attendees?

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Associations Data Registration Analytics 318

Nonprofit Tech for Good

DECEMBER 28, 2023

Cause awareness and giving days are powerful themes upon which to launch digital marketing and fundraising campaigns. Participants will learn how to create a social media strategy, how to craft a content marketing plan, and current best practices for using social media for community engagement and fundraising.

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Awareness Calendar Causes Giving 218

Media Cause

AUGUST 25, 2022

Those who succeeded used tactics such as careful segmentation, compelling offers, donation page testing, and strong campaigns across email, web, and paid media. This includes media budgets, audience treatments, campaign concepting, matching funds, and more. Get to know new donors and their donation habits (more on that below).

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Action Campaign Trend Tips 52

Association Analytics

APRIL 4, 2022

Before the pandemic, there were many challenges with setting up real-life experiences to test your hypotheses. Consider: Repurposing existing content and bundling it in a way that appeals to them. Establishing a virtual conference with content different from your in-person event. What if we offer an online-only experience?”.

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Hosting Virtual Associations Analytics 321

Association Analytics

MAY 17, 2021

By looking at retention data from different views, you can really start to test some of your assumptions, make more informed decisions, and take action. Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves.

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Retention Data Associations Rate 192

.orgSource

SEPTEMBER 25, 2023

Maybe you’ve already experimented using generative AI to create content such as outlines, agendas, or even articles. The results are amazing when you consider that a machine can write a social post or a campaign promotion in minutes. When Roose was invited to test the AI, he discovered its dark side.

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Las Vegas Language Interaction Associations 221

Greater Giving

SEPTEMBER 12, 2023

Automated marketing: With AI-powered marketing automation tools, you can automate routine activities, such as email campaigns, social media scheduling, and content creation, to save your team time during the busy fundraising season. Define what exactly AI will and will not be used for. Conduct staff training.

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Team Tips Fundraising Training 98

.orgSource

MAY 15, 2023

Content is easier to produce and more effective when all communicators understand the desired outcomes.” Analyzing website traffic, social media, product sales, and marketing campaigns together strengthens activities on both sides of the equation. Integrate Strategy There are plenty of incentives for collaboration.

Collaboration 221

Collaboration Marketing Team Integration 221

Qgiv

FEBRUARY 20, 2024

The three main types of AI you should know about: Generative AI are programs that can use your input to create new content, from images to texts to music. There are also other fundraising automation tools which can help you schedule and plan your different fundraising campaigns. AI Writing Assistant. How do you use AI for fundraising?

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Fundraising Nonprofit Analysis Donor 97

sgEngage

NOVEMBER 16, 2021

Start November by Preparing Your GivingTuesday Content and Your Amplifiers. . While turning your ideas into content, keep in mind the following tips: . Think about your target audience and include relevant content . and ask others to ensure the content hits the mark . send this email at 10 a.m.,

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Test FAQ Content Audience 79

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

The Lifecycle of an Upwell Campaign – guest post by Rachel Dearborn. Have you ever wondered how an Upwell campaign works? How do we devise a campaign plan, whether it’s a campaign that lasts only an hour or one that is spread over several days? Saray Dugas , our designer extraordinaire, gives boring content flair.

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Campaign Conservancy Measure Method 122

M+R

MARCH 14, 2024

Competition can be fierce for inbox space and attention during Giving Tuesday and End of Year — typical tentpole campaigns for direct response fundraising programs. Launching a Giving Day can help build a strong, banner campaign, any time of year. The multichannel aspects of the campaign weren’t as strong as they could be.

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Saleforce Nonprofit

JULY 8, 2021

This post offers five ways you can optimize your fundraising campaign and create winning emails as we all prepare for the biggest season for nonprofit fundraising — end-of-year giving. How have they engaged with past email campaigns? Pose a question, tease a story, or make an offer like a matching donation campaign.

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email Marketing Strategy Tips 116

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

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Twitter Practice Social Media Nonprofit 343

Bloomerang

SEPTEMBER 18, 2021

If a capital campaign is on the horizon for your organization, Aaron Bishop and Brian O’Neil will share strategies and resources available to confidently predict your project costs and resources needed. We are here to talk about capital campaigns, specifically counting the costs where capital campaigns often miss the mark.

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Campaign Video Project Process 86

Nonprofit Tech for Good

FEBRUARY 14, 2019

The Ads Manager interface is not particularly intuitive, and the advertising advice offered by Facebook and third parties is almost always focused on e-commerce rather than nonprofits and advocacy campaigns. 1) Set up a conversion event and create a campaign. 1) Set up a conversion event and create a campaign.

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NTEN

SEPTEMBER 22, 2011

But when it comes to running a big fundraising campaign, good planning doesn’t just improve your quality of life – it improves the bottom line. First, we used earlier campaigns to build momentum. First, we used earlier campaigns to build momentum. In 2010, we started preparing months in advance for end-of-year fundraising.

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Case Study Test America Studies 75

NonProfit Hub

DECEMBER 3, 2020

This is the perfect time to start your year-end giving campaign ? Knowing this, it’s incredibly important to create the best possible year-end giving campaign for your organization. Use these tips to create a stellar campaign you can be proud of. Your campaign should run like a well-oiled machine. if you haven’t already.

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Campaign Tips Giving Goal 53

Whole Whale

MAY 31, 2023

Are there any tools I can use to help my content be more accessible?” Making your email marketing strategy more accessible involves ensuring that your email content and design are inclusive and usable by people with a wide range of abilities, including those with disabilities. Avoid using such content in your emails.

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Accessibility email United Kingdom Test 52

Qgiv

OCTOBER 17, 2023

Generate Emails with AI: Qgiv’s Fundraising Content Assistant uses AI to help nonprofit teams craft peer-to-peer emails in seconds, freeing up time for fundraisers to focus on building meaningful relationships with their donors. This automated security measure has resulted in a 97% drop in card testing on Qgiv forms.

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Fundraising Press Test Industry 59

M+R

JULY 6, 2023

But we do need a place where we can reach supporters, share content, and look at pictures of other people’s dogs — preferably without being subjected to harassment, trolling, misinformation, and attacks on our democracy. It offers a solution for campaigns and orgs looking to post links and focus on rapid response and breaking news.

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