EveryAction

JUNE 21, 2023

While there’s often increased attention on issues affecting the community during Pride month, meaningful and lasting change happens when advocacy happens year-round. Key types of advocacy Issue awareness Before organizations can create advocates for their cause, they need to make people aware of the issues they’re trying to solve.

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Allegiance Group

MAY 1, 2024

If you’re ready to find out how your nonprofit can buck trends and create a winning year-end campaign, this blog post is for you. Look to Past Campaigns for a Fuller Picture It’s also helpful to analyze past year-end campaigns for insights. Want to know how a year-end campaign will fare?

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Campaign Guide Fundraising Storytelling 52

EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Email Email is a versatile tool when it comes to virtual lobby days.

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Virtual Advocacy Channel Mobile 163

.orgSource

FEBRUARY 12, 2024

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. Instead of addressing the “how to,” they concern themselves with the bigger issue of “why.” They can alert membership to emerging issues.

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Collaboration Marketing Integration Trend 221

Nonprofit Tech for Good

NOVEMBER 11, 2022

A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. .

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Twenti - Digital Marketing For Nonprofits

MAY 15, 2020

10 Tips To Improve Your Nonprofits Youtube Channel. An effective Youtube channel can help you spread your nonprofit’s message and increase donations. . This post will provide you with the key tips on what you need to do to have an effective Youtube channel that suits your nonprofit. Have a channel trailer.

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YouTube Channel Tips Social Media 52

Nonprofit Tech for Good

JULY 13, 2020

The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Water.org’s social channels can be viewed at: Facebook.com/water. Each day we make sure what we post is timely, sensitive, relevant, and informative. ”.

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Social Media Content Media Social 336

Media Cause

OCTOBER 6, 2022

How to Prepare for Midterm Elections Impact on Your Ad Campaigns. If your target audience is fairly broad and on a national scale, the midterms may not have a big impact on your campaign. Costs will likely be higher than if it was a non-election year, but overall you shouldn’t expect your campaign to be wildly impacted.

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.orgSource

MAY 15, 2023

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. Instead of addressing the “how to,” they concern themselves with the bigger issue of “why.” They can alert membership to emerging issues.

Collaboration 221

Collaboration Marketing Team Integration 221

EveryAction

MAY 11, 2023

When you have a goal to meet—like asking a governing body to sign a bill into law, telling a CEO or other stakeholder to change a behavior or policy, or meeting goals around educating decision-makers on your issue area—you know you can’t do it alone. Here’s what our expert partners said. understand what you need and why.

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Advocacy Nonprofit Training Train 207

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 1, 2013

As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations. Of course, the infographic alone is not enough – it’s part of a multi-channel campaign. This infographic is part of a multi-channel campaign.

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Nonprofit Tech for Good

FEBRUARY 28, 2021

And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. Feeding America gratefully stewards its corporate donors through its digital channels, yet stays focused on sharing content that will increase audience loyalty. Feeding America and Subaru. The Global FoodBanking Network.

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Social Media Hunger Donor Media 313

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Upwell graciously agreed to let me republish this piece from the their blog that shared their methodology for campaigns. The Lifecycle of an Upwell Campaign – guest post by Rachel Dearborn. Have you ever wondered how an Upwell campaign works? What is the process by which we identify, clarify and amplify an issue?

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Campaign Conservancy Measure Method 125

Connection Cafe

SEPTEMBER 5, 2017

According to research by the Congressional Management Foundation, nearly half of congressional staff believe that “most advocacy campaigns of identical form messages are sent without the constituent’s knowledge or approval.”. Era of Increased Activism and Grassroots Campaigning. How to Use Online Channels to Build Offline Support.

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Media Cause

AUGUST 25, 2022

Those who succeeded used tactics such as careful segmentation, compelling offers, donation page testing, and strong campaigns across email, web, and paid media. This includes media budgets, audience treatments, campaign concepting, matching funds, and more. Get to know new donors and their donation habits (more on that below).

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Action Campaign Trend Tips 52

EveryAction

JULY 3, 2023

When a donor fills out an automatically mobile-optimized EveryAction donation page, you’ll be able to instantly use that data to inform campaigns in other channels, from email to telemarketing. For year-end virtual fundraising campaigns that involve online events, a centralized user experience is essential for engaging supporters.

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Virtual Site Support Fundraising 190

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. If money is an issue (isn’t it always?), By Sacha Evans.

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Social Media Channel Difference Media 122

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now? Segment your advocacy asks.

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Advocacy Digital Fundraising Channel 130

Nonprofit Tech for Good

MARCH 21, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. You can still use this channel to do all of your usual promoting. Starting their own campaign on your behalf. Making a donation.

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Practice Online Fundraising Social 262

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 1, 2019

Find out how these 8 nonprofits cracked the code with engaging campaigns that turned thousands of followers into donors. . How can social media campaigns be engaging, inspiring – and effective? No other platform offers the same huge global reach for promoting awareness of important, yet suppressed, issues.

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Social Media Campaign Media Social 40

sgEngage

NOVEMBER 14, 2023

Specifically, this issue is relevant for the nonprofit healthcare industry, which generates nearly 19 terabytes of clinical data each year and must leverage that data within their current decision-making processes. Impactful multi-channel marketing.

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Integration Data Nonprofit Platform 89

M+R

JUNE 18, 2024

Here’s the issue: third-party cookies are kind of a terrible technology. factor in campaign performance. However, larger testing on Google’s alternative solution (privacy sandbox) indicates several issues with the solution. , you have almost certainly been the target of cookie-based advertising.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The Center itself sits three people who have access to six customized dashboards that relate relevant information drawn from various social media channels.

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Social Media Channel Data Media 101

.orgSource

APRIL 1, 2024

And a powerful film clip can be the backbone for an entire multi-media campaign, making it even more affordable. If you think video is too expensive or labor intensive, know that the cost of a professional production is rapidly dropping. Exert Influence Influencers aren’t just for Instagram anymore. Everyone can use some clout.

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Trend Influence Taxonomy China 221

Nimble AMS

APRIL 21, 2023

Your organization does much to advocate for industry issues—petitioning local and federal level politicians to generate support for association-backed programs. Member advocates are the backbone of your campaigns and the heart of your advocacy program. Leverage your online community.

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Advocacy Online Guidelines Social Media 113

Care2

APRIL 11, 2019

In honor of the first anniversary of the Parkland shooting, Care2 recently launched a month-long integrated advocacy campaign to “#EndGunViolence” once and for all in America. The outcomes of the campaign surpassed expectations. The timely campaign also helped drive real political change.

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Campaign Change America Lesson 40

The NonProfit Times

JULY 1, 2024

As you plan out fundraising campaigns for the weeks and months ahead — including Giving Tuesday and year-end appeals — you need to be aware of some effects of the election. Political campaigns typically raise about $20 billion, while nonprofits raise more than $500 billion. This affects all advertisers.

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Sponsor Challenge Fundraising Broadcast 52

Care2

MARCH 27, 2012

Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? Getting Started with Multi-Channel Fundraising ” In addition to the terrific stats and resources the panelists shared, Gulseth also discussed Earth Justice’s online fundraising success in raising $1.2

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Channel Fundraising Offline PowerPoint 59

Beth's Blog: How Nonprofits Can Use Social Media

MAY 28, 2014

.” Tips via @humbertokam : pre-package stories, let talent speak for itself, optimize for the channel and be authentic. SMoP14 — Campaign for College (@CollegeOpp) May 22, 2014. The campaign leveraged nostalgia. Trick= find the shark week for your issue. Trick= find the shark week for your issue. ” Yes!

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Case Study Social Media Studies Conference 100

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. But what’s behind successful campaigns like these?

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Marketing Analysis Nonprofit Audience 52

M+R

JANUARY 11, 2022

We continued to see groups whose issues were in the news in the final months of the year experience spikes in fundraising — whether they worked on disaster response to midwest tornados or responding to news coming out of the Supreme Court. Some things never change. Others, not so much. In 2021, same. Email is alive and well! Hello, SEARCH!

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TechImpact

MAY 8, 2014

Nonprofits have been told since Facebook’s rise to prominence that they need to be investing in a social media marketing / fundraising campaigns. Too often, the problem nonprofits face is they’re treating their social media fundraising campaigns like their direct mail, telemarketing or email campaigns. Diluted messaging.

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Social Media Challenge Media Social 153

The Storytelling Non-profit

SEPTEMBER 14, 2021

Successful year-end fundraising campaigns don’t happen by accident. Year-end fundraising campaigns that meet their goals happen as a result of good planning and excellent project management. But year-end fundraising campaigns that exceed their goals happen because there is a compelling story behind them.

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Fundraising Storytelling Profit Phase 80

Bloomerang

MARCH 13, 2024

Not to mention, that email is still one of the most popular communication channels. Larger organizations require more time to go through channels, check with supervisors, and receive permission to proceed on a myriad of issues. There is a lot behind “if possible.” Despite following best practices, you very much might be stymied.

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Forum One

MARCH 12, 2024

What are some environmental issues that are relevant to you? While the increased productivity you can achieve with generative AI may be measured in return on investment (ROI), the larger impact is seen in the day-to-day lives of marketers and content creators who can focus on activities that deepen campaign engagement. Copyediting.

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Social Media Images Video Media 80

Allegiance Group

APRIL 15, 2024

Typically, this involves educating them about your cause or issue and highlighting the work you do. Evaluate past fundraising and acquisition campaigns. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with.

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Achieve

JANUARY 6, 2021

This is the month you should spend cultivating the creative theme, messaging and imagery that will comprise your year-end fundraising campaign. Donors need to feel and witness the issue(s) you address, in both writing and imagery. . Plan stories across all channels based on your audience. SEPTEMBER - “The Creative Month” .

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Fundraising Boston Mail Story 98