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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. During a year-end campaign, it’s essential to track and analyze data from these multiple channels. Create your year-end campaign calendar.

Practice 240
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5 Essential Fundraising Tactics For Nonprofits In 2024: A Comprehensive Guide

Bloomerang

Smaller and medium-sized nonprofits lack the staff larger organizations have, which means fewer resources for keeping track of and engaging with past donors. Sending out multiple prompts and creating various opportunities within a calendar year for donors to give again or contribute in new ways is just as critical.

Guide 86
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Level Up Your Marketing with Analytics

Association Analytics

How are you tracking success? By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. This could also help you justify implementing an email calendar across your association.

Analytics 169
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The Power of Podcasting: Making Audio Content for Nonprofits

sgEngage

This allows you to tailor your content calendar to your audience’s or guest’s preferences. Crafting Your Podcast’s Content Now that you know the general shape of your podcast, start adding depth to your content calendar. Interactive. Connect with nonprofit professionals.

Audio 74
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What Is MarTech, and why is it important for nonprofit marketing?

Media Cause

Not MarTech: Tools that marketers use to go about their workday, like Google Calendar, Slack, or Zoom, are usually not part of MarTech and would only be a part of the marketing technology landscape if used as a conversion action. Every organization needs to keep their business goals in mind and focus on how they plan to accomplish them.

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Nonprofit Marketing: The Ultimate Guide

Qgiv

Digital marketing is often a cost-effective option for organizations because there are many free online tools to help you create content and track your campaigns. Developing a content calendar Consistency in marketing delivery is crucial for enhancing recognition of your nonprofit and boosting engagement with your target audience.

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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

explain how your CRM can be used to track and populate your letters with details that give each letter a personal touch. . ? . Direct mail can obviously be interacted with physically in ways digital materials can’t. Some nonprofits even send annual calendars as a way to remind annual supporters to make their year-end donations. .

Mail 94