article thumbnail

Your Brain On Good Stories: Why Storytelling Matters For Nonprofits

TechImpact

Your brain loves a good story. There is a distinct chemical reaction that happens in one’s brain when they’re reading a compelling or interesting story. According to this study, the amount of Oxytocin the brain actually produces effectively predicted how willing people were to help others. The formula.

Brain 245
article thumbnail

7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. It may be worth using the proportion online.

Brain 92
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Member Round Up: Brain science in fundraising, website tips, and Do Good Data 2013!

NTEN

Flickr: chotda This week''s Member Round Up draws from all corners of the sector in both region and topic, from the energy in the streets of Brazil to Facebook contests and assistive technology used by the Bridge School--see what the nptech community''s been up to! Member Round Up member update nptech Social Media' Anything we missed?

Brain 79
article thumbnail

5 Questions: Persuasion for Techies: How to Win Your Supporter's Left Brain, Right Brain, and Heart with Behavioral Economics

NTEN

Session: Persuasion for Techies: How to Win Your Supporter's Left Brain, Right Brain and Heart with Behavioral Economics. Tags: 10NTC katya andresen NPTech Communications. We're asking them all to share their answers to five very important questions. Speaker: Katya Andresen, Network for Good. Twitter: @katyan4g.

Brain 50
article thumbnail

Using Technology for Mission: Ontario 211 and NTEN Hear From the Brain Tumour Foundation of Canada

NTEN

Organization: Brain Tumour Foundation of Canada. We aim to reach the the 55,000 Canadians affected by a brain tumour with a variety of tools and technology such as our website and social media communities play a large part in this reach. We’ll share what they told us in this series of blog posts. Website: [link].

Brain 52
article thumbnail

How Do Questions Improve Nonprofit Technology Training?

NTEN

Questions ask your brain to mine your experience and expertise to come up with answers. nptech NTC nten training' What are some ways you can use questions to improve your technology trainings? You become aware of what your thoughts and understandings are about the topic. You connect any new knowledge to that which you already know.

article thumbnail

10 Content Marketing Stats That’ll Make Your Jaw Drop

TechImpact

In a previous blog , we discussed the effect good storytelling has on the brain. Social Tech blog content marketing data npTech technology' The bottom line is, if your nonprofit is unsure about what story it can tell, simply look at your people.

Stats 126