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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. You make the brain connection when you give them the data they need for their records.

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[ASK AN EXPERT] What Are Some Foolproof Phrases And Words For Successful Fundraising Appeals?

Bloomerang

Tell the truth about what’s needed so your donors can make their most meaningful gift. The human brain is simply wired to react when it hears this word. Say “Yes, I want to give because children need me.” Say “Please consider a gift of $500 because children need your help.” Instead of “Yes, I want to give.”

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The Psychology of Giving: Important Words to Use in Your Appeals

The Modern Nonprofit

There’s reputable neuroscience research showing that people’s brains light up when they hear their own name. So our brains are actually hard-wired to respond to appeals that speak to us directly. By appealing to your donors’ sense of self, you can persuade them to take action. The Right Context. The Research.

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People Want To Belong To Your Nonprofit’s Community

Bloomerang

Let’s Define Your Community Since your mission is to facilitate philanthropy in order to move your mission forward, let’s talk about your philanthropic community – the donors, volunteers, advocates and ambassadors who fuel your work, making your impact the greatest it can be. If you stop there, you’ll short change the donor.

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Nonprofit explainer videos: 4 tips to inspire supporters

Candid

So when it comes to inspiring your donors to support your cause, you might consider creating a nonprofit explainer video for your organization. Examine your donor database, social media channels, or even survey data to answer questions, like the following: Why is your mission relevant to your audience’s direct interests?

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How to Read the Minds of Your Donors

NonProfit Hub

What if I told you that you can enter the minds of your donors without even meeting them? If you’ve been at it for a while, there are probably a handful of things you already know about your donors. Do you know how your donors feel when they give? Hot take: donors are selfish. But let’s dig a little deeper. We all are.

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Making a Great Story into a Powerful Fundraising Story

Bloomerang

It’s far easier for our brains to put ourselves in the shoes of ONE person and connect with their story than it is for us to do that with a group of people. . Another aspect of a great story is that it clearly states a problem; this is the problem your donors will help solve by giving to your cause. . You need one person. .

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