Classy

MAY 5, 2021

This donor behavior post is written by UNICEF’s senior coordinator and featured speaker at the 2021 Collaborative: Virtual Sessions , Francesco Ambrogetti. It’s directly correlated to the neuroscience of modern donor behavior. . Now, we have to ask ourselves—how will donor behavior continue? .

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Donor Help Brain Nonprofit 105

Get Fully Funded

APRIL 23, 2023

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. You make the brain connection when you give them the data they need for their records.

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Gift Donor Language Donation 119

Neon CRM

JULY 13, 2023

Social media builds awareness and helps you connect with donors who otherwise wouldn’t know about your organization. If you’re ready to amplify your social media presence and engage more donors online this year, here are eight GivingTuesday social media post ideas you can use. Let donors know how much they’ve helped raise so far!

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Social Media Ideas Donor Media 98

Bloomerang

DECEMBER 11, 2021

Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. Dear Charity Clairity, I’m wondering if you have a data point readily available in your brilliant brain? I know about donor retention rates, goals, etc., Donors respond in times of crisis.

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Rate Donor Retention Mail 110

Bloomerang

JANUARY 20, 2023

Today’s question come from a fundraiser and donor who wants advice on how to handle poor donor engagement: Dear Charity Clairity, I’m a fundraiser, but also a donor. Because when a nonprofit doesn’t treat me as if I matter, as I carefully and consciously treat donors to my organization, I get a little peeved.

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Donor Philanthropy Charity Gift 103

sgEngage

APRIL 17, 2024

Your online giving form is the primary instrument you use to process a donation, and it’s also the key tool you use for collecting valuable information about your donors. On the giving side, donors also are expecting a lot from your donation form. You’re expecting a lot from your donation form.

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Donation Online Canada System 90

Classy

MAY 3, 2021

Finding special ways to thank donors for their recurring donations is crucial to a strong stewardship strategy, but identifying perks or incentives that truly excite your donors can be challenging. Consider how you can offer value to your donors for their investment, similar to how they might subscribe to Netflix to access content. .

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Donor Sudan Cancer Gift 84

Nonprofit Tech for Good

FEBRUARY 5, 2021

In practice: 1) The Brain Donor Project. Most people probably have never thought about donating their brains to science. The Brain Donor Project’s end goal is to get you to register your brain for donation after your death—a major ask that is likely to be shocking or even offensive to some people.

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Technique Design Websites Brain 325

Get Fully Funded

OCTOBER 5, 2021

Donors who gave to you once will slip away. Even if your donor loves your cause, if your email hits on a day that they don’t have much time, the subject line is the key to getting your email opened. How do you let your donor know in a short subject line that the email is urgent? So take the time to get this right. Make sense?

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email Open Donor Homeless 130

Wild Apricot

MARCH 9, 2012

A new study offers insight into what motivates individuals in charitable bequest decision making.

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Brain Donor Studies Research 113

NTEN

JANUARY 5, 2012

Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. It may be worth using the proportion online.

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Brain Causes North Carolina Ratio 92

Bloomerang

JANUARY 16, 2024

Watch video content Give your brain a break from the textual overload by watching video content produced by your organization. Understanding donor patterns and contributions is vital for strategic fundraising planning. Start reaching out to donors (for frontline fundraisers) Don’t wait to dive into frontline fundraising.

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Roles Tips Fundraising Brain 107

Bloomerang

JULY 7, 2023

Tell the truth about what’s needed so your donors can make their most meaningful gift. The human brain is simply wired to react when it hears this word. When you thank current or previous donors in your appeal letters for their past giving, it reminds them that they already made a decision to give to you. It makes us anxious.

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Fundraising Brain Gift Children 104

Bloomerang

OCTOBER 23, 2023

Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events. All three approaches connect the charity with its donors by triggering an emotional reaction that acts as a motivator for them to give. That’s clearly you, John.

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Raise Fund Disaster Images 93

The Modern Nonprofit

MARCH 8, 2022

So why not jumpstart your fundraising from individual donors this year by adding a non-traditional giving day to your fundraising calendar? June = African-American Music Appreciation Month, Alzheimer’s Disease and Brain Awareness Month, LGBT Pride Month, National Caribbean-American Heritage Month, PTSD Awareness Month.

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Giving Fundraising Calendar Brain 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2014

Says Newhouse, these donors are younger and want to engage with us differently. ” It has now become more central to their communications and fundraising strategy, especially for retention of these new donors who Newhouse says want a lot more accountability. .” . ”We were deluged with media interviews.

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Retention Challenge Donor Alabama 124

Achieve

SEPTEMBER 2, 2015

When I first got into fundraising, I executed campaigns without worrying too much about donors or spending a lot of time thinking about why or how they responded to particular strategies or appeals. Let’s face it: the brain is an economic weighing machine that makes hundreds, if not thousands, of opportunity-cost calculations a day.

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Donor Brain Money Influence 52

Candid

SEPTEMBER 27, 2023

These nonprofit books provide sample messaging and practical guidance to help you write appeals that resonate with your donors and compel them to support your organization. Perhaps most importantly, it forges connections with potential donors and inspires them to action. Perfect Phrases for Fundraising by Beverly Browning.

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Free Help Fundraising Storytelling 119

The Modern Nonprofit

APRIL 13, 2021

There’s reputable neuroscience research showing that people’s brains light up when they hear their own name. So our brains are actually hard-wired to respond to appeals that speak to us directly. By appealing to your donors’ sense of self, you can persuade them to take action. The Right Context. The Research.

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Giving Brain Language Database 105

NonProfit Hub

OCTOBER 31, 2018

What if I told you that you can enter the minds of your donors without even meeting them? If you’ve been at it for a while, there are probably a handful of things you already know about your donors. Do you know how your donors feel when they give? Hot take: donors are selfish. But let’s dig a little deeper. We all are.

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Mind Donor Children Case Study 54

NonProfit Hub

APRIL 24, 2020

Thanks to neuromarketing, organizations can promote their brands based on the way their target audiences’ brains work. People learn from their experiences and our brain quickly calculates the ratio between reward and risk. Donors want to know exactly what their money is used for. You can also invite donors to special clubs.

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Brain Ratio Audience Causes 68

NTEN

JUNE 24, 2013

In his blog, John Haydon discusses Six Ways to Influence Donors with Brain Science , pulling in findings from studies to help you boost your fundraising results. The series was launched by James Howe and will explore the world of communications, from public relations to digital media.

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Brain Brazil Websites Data 79

EveryAction

MAY 11, 2023

The Campaign Workshop Joe Fuld, president Often campaigns make assumptions that people on the team—volunteers, donors, etc.—understand Board members, donors, coalitions partners, and folks who have signed a national list but have not taken a local action are all good places to find some of your best volunteers. Don’t assume!

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Advocacy Nonprofit Training Train 207

Bloomerang

FEBRUARY 21, 2023

Let’s Define Your Community Since your mission is to facilitate philanthropy in order to move your mission forward, let’s talk about your philanthropic community – the donors, volunteers, advocates and ambassadors who fuel your work, making your impact the greatest it can be. If you stop there, you’ll short change the donor.

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People Community Facilitation Philanthropy 114

Candid

APRIL 13, 2023

In fact, our brains are hardwired to respond to stories. This means the story you share about your mission-driven work can motivate everyone—from your potential and existing donors to your staff and board members. The reason storytelling is so effective at capturing people’s attention is simple. It’s human.

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Storytelling Audience Tips Captivate 105

Bloomerang

SEPTEMBER 16, 2022

Especially when your goal is a major gift, and you’re approaching a current donor. I love to use principles of psychology, neuroscience and behavioral economics to shortcut donor decision-making, and one of my favorite resources is Dr. Daniel Kahneman, behavioral economist and author of the bestseller Thinking, Fast and Slow.

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Gift Technique Charity Brain 92

Beth's Blog: How Nonprofits Can Use Social Media

MAY 30, 2017

You’ve smiled through back-to-back-to-back-to-back meetings with donors and your best donor prospect just cancelled on you, and now you’ve got to finish that grant report before you can go home. Maybe every little thing about a donor, a board member, or your executive director is rubbing you the wrong way.

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Brain Fundraising Nonprofit Product 124

Bloomerang

APRIL 13, 2021

The brain dump. Are you ready to give your donors the content they deserve? Here’s a Donor-Centered Content Marketing worksheet you can use as a template to enhance your donor communication efforts. Pre-writing. . Once you can actually start visualizing your story it will help you know which direction to go with it.

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Process Content Storytelling Indianapolis 132

Neon CRM

AUGUST 18, 2023

But in order to do so, it helps to understand why donors are so likely to donate money at year’s end. Studies have repeatedly shown that the human brain responds positively to altruism and people are hard-wired to give because it produces feel-good emotions. Center impact stories and personal connection with the donor instead!)

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Campaign Giving Tips Mail 98

Get Fully Funded

JULY 13, 2021

Forms can be used to survey volunteers and program participants about their experiences with your organization, gather opinions from donors about an upcoming strategic plan, and about 100 other things. You can create boards to manage your appeals, another one for grants, another one for donor communications, and so forth. It’s not fun.

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Product Organization Doc Calendar 124

Bloomerang

APRIL 27, 2021

Human brains engage, absorb, and remember stories better than any other form of communication available. . Knowing these factors makes your donor drives far more effective and better aimed day to day. . Ensure you have a clear idea of where you believe your target donor market lies by learning their demographics. Your Placement.

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Communication Storytelling Indianapolis Nonprofit 129

Bloomerang

NOVEMBER 28, 2023

But the potential for donor engagement and fund generation is immense. Pattern recognition: A storytelling superpower Our brains are wired to recognize patterns. When your donors listen to the same story, they’re not just understanding your mission; they’re becoming a part of it. The answer lies in the power of storytelling.

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Storytelling Fundraising Chapter Story 56

Candid

DECEMBER 12, 2022

So when it comes to inspiring your donors to support your cause, you might consider creating a nonprofit explainer video for your organization. Examine your donor database, social media channels, or even survey data to answer questions, like the following: Why is your mission relevant to your audience’s direct interests?

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Video Support Tips Audio 105

Kindful

MAY 26, 2021

Sometimes without even noticing it, our brain is activated in a unique and engaged way when a story is being shared. It’s brain science. Science tells us that when someone is sharing or listening to a story, their brain produces several chemicals and hormones. Once upon a time…. That’s the power that story holds.

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Storytelling Story Share Build 57

NonProfit Hub

OCTOBER 23, 2014

Over the past few months, I’ve been working to generate interest among potential major donors in our community for a new Nonprofit Hub initiative. I’ve been doing a “soft launch” of this co-working space concept with some major donors in our city, and here (in a nutshell) is how a typical conversation might go. That’s okay.

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Donor Sound Relationship Brain 57

Bloomerang

JUNE 29, 2021

It’s far easier for our brains to put ourselves in the shoes of ONE person and connect with their story than it is for us to do that with a group of people. . Another aspect of a great story is that it clearly states a problem; this is the problem your donors will help solve by giving to your cause. . You need one person. .

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Story Fundraising Problem Gift 116

Bloomerang

AUGUST 2, 2021

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Finally, after hearing a lot of nuts and bolts from them about numerous programs and processes around which I couldn’t quite wrap my brain, I said “Tell me why I should give in one sentence.”

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Content Marketing Strategy Fundraising 126