[ASK AN EXPERT] What Are Some Foolproof Phrases And Words For Successful Fundraising Appeals?
Bloomerang
JULY 7, 2023
The human brain is simply wired to react when it hears this word. Say “Yes, I want to give because children need me.” Say “Please consider a gift of $500 because children need your help.” It turns out “because” is one of the persuasion principles that help explain the psychology of why people say “yes” without thinking.
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