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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money.

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

Fundraising Stats. USD ( Blackbaud Luminate Online Report ). of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 11% via direct mail/post. USD ( Blackbaud Luminate Online Report ). of overall fundraising in 2018 came from online giving ( Charitable Giving Report ).

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Gen Z Donors Giving In Their Own Way, New Data Shows

The NonProfit Times

However, lack of understanding of what motivates their generosity is causing fundraisers to leave opportunities for further engagement with them on the table. That is some of the data from the research arm of software giant Blackbaud, following a survey of more than 1,000 Gen Zers and nearly 300 nonprofit professionals.

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10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

Image courtesy of Fundraiser Help. According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. Direct mail. Whether a volunteer opportunity, registrations for special events, general updates and news, or calls-to-action. Phone calls.

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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8% per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. You can text message donors information about fundraising campaigns, events, emergencies, and volunteer opportunities – just to name a few.

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GivingTuesday: Two Months Out—What Should You Be Doing?

sgEngage

Plan Your Peer-to-Peer Fundraising Campaign. By involving your most loyal supporters in peer-to-peer fundraising, you’re more likely to increase brand awareness of your organization, securing new donors, and extending the reach of your campaign. Bonus – if you have Blackbaud Raiser’s Edge NXT®, you can integrate the two products.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Fundraisers have been through real challenges before.” Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. But take heart.

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