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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . How many people are you planning to feed? .

Analytics 122
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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Upload powerful photos and videos. To prove that point, this video tweet from @WildlifeSOS that tells the good news story of a nail-biting rescue of a leopard in India received very high engagement compared to their other tweets: 4. It shows you are listening and supporters will appreciate the follow back. Like mentions and replies.

Twitter 350
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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. My experiments were quite granular: What gets more interactions - sharing video or photos or links? Media Consumption: Total photo views, audio plays, and video plays for the content you have uploaded to your Page.

Metrics 97
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10 Emerging Trends in Online Communications and Fundraising to Watch in 2018

Nonprofit Tech for Good

Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Since the release of Facebook Live , Facebook video exposure has increased 360% across everyone’s news feed. The number of smartphone users worldwide has reached 2.4 billion by 2020.

Trend 276
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How Your Nonprofit Can Make the Most of Its LinkedIn Profile

Beth's Blog: How Nonprofits Can Use Social Media

Sponsor Updates : With the new Sponsor Update, a business can share videos, articles, or other content with not only their followers, but other members in relevant niches. Members will see relevant and useful Sponsored Updates in their homepage feed, and will have the option to follow, comment on, share, or ‘like’ posts.

Linkedin 116
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Your Burning Questions (& Our Answers) on Facebook Metrics and Strategy!

NTEN

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! EdgeRank gives these higher value for news feeds.

Metrics 64
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6 Ways to Get Your Nonprofit Website Ready to Boost Holiday Giving

Get Fully Funded

Use compelling photos and video. When the donor clicks through to the donation page, a call to action should be prominent like “Your gift helps us feed the homeless!” On that thank-you page, have a bit of text to thank them for their donation and maybe a short thank-you video. Here are some tips for making better videos.