Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. Benchmark Data Now.

email 104

email Marketing Test Mail 104

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Daily Action Rate? Q: I missed the webinar.

Metrics 64

Metrics Facebook Question Benchmark 64

Kindful

OCTOBER 28, 2021

The good news is that there really isn’t a “wrong” goal to set. The key is to look at your data and see which metrics you want to improve. For example, the nonprofit that wants to acquire 200 new donors might have to spend more money up front to achieve that benchmark of success.

Goal 62

Goal Metrics Measure Donor 62

Care2

AUGUST 8, 2011

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study. The study used both opt-outs and “unlikes&# to calculate churn rates.

Facebook 76

Facebook Metrics Ratio Rate 76

Classy

JULY 28, 2021

Desktop visitors may already be familiar with your cause, which could account for the higher donation rate we see. Ensure your website and campaigns are mobile-friendly to capture donations from band new donors. Additionally, there’s an 11-14% lift in mobile conversion rates when digital wallets are enabled.

Experiment 93

Experiment Donation Ideas Create 93

Care2

AUGUST 28, 2013

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. It’s based on net cost per email address, average projected email response rate, and average projected gift. Again, back of the envelope, you want a positive net growth rate.

email 77

email Fundraising Rate ROI 77

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

Benchmark 31

Benchmark Convio Studies Marketing 31

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Don’t be too alarmed though.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Connection Cafe

AUGUST 9, 2013

Delivering personalized content to your audiences can significantly increase click-through rates. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.

email 48

email Campaign Test Benchmark 48

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Let's get the bad news out of the way first, shall we? Despite the fact that online-acquired donors give higher gifts both initially and over time, they renew at lower rates overall.

Attention 36

Attention Metrics Online Fundraising 36

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Communicate with your fans regularly just to stay in touch or with special news, offers and information. Share news, video, photos, stories and what ever else makes sense for your organization. Open rates and click-throughs are holding steady. Tags: facebook guest blogging metrics nptech social media socialnetworking.

Facebook 97

Facebook Stats Los Angeles Tips 97

Care2

AUGUST 22, 2013

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Produce a monthly website and online engagement report of key metrics. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Spotlight/Profile, Interview.

Online 71

Online Tips Calendar Test 71

Connection Cafe

OCTOBER 25, 2016

10:30 AM – Metrics Madness: Best of the LO Benchmark Report & P2P Study Every year for forever (ok, it’s been 10), Blackbaud has been publishing the biggest benchmark report on online fundraising and marketing. It’s the perfect time to unwind and plan your night out in DC. Friday, Oct 28. It’s that big.

Podcast 20

Podcast Benchmark Blackbaud DC 20

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. What are the most important website metrics to measure? The metrics should follow those goals. These metrics can add color, but page views aren’t the story. Allison: It depends.

Design 35

Design Websites Practice Philadelphia 35

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) January 15, 2009 | Samer Excellent suggestions!

Newsletter 51

Newsletter Social Media Advocacy Tips 51

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? Try to be creative with your subject lines and think about the design and layout of your emails, too, to keep readers’ attention and boost your open and click rates. Save room for last minute matching gifts, major announcements, or relevant current news and events.

Guide 73

Guide Giving Campaign Social Media 73

NTEN

OCTOBER 6, 2011

Remember that average banner click-through is just 0.1% [ DoubleClick 2009 Year-in-Review Benchmarks ]. This is the basic metric most novice media planners will consider above all. So an ad buy with a $1 CPM rate means each 1,000 unique impressions cost $1. Just don't expect everyone who sees your ad to click – and that's okay.

Storytelling 73

Storytelling Yahoo Story Google 73

M+R

NOVEMBER 2, 2023

Here’s the good news: your organization probably already meets most (or even all!) of these new requirements — none of them are truly new ideas, and most have been requirements for years. Now here’s the bad news: if you don’t get on board with the new requirements, you’re likely to see your emails going to spam.

Yahoo 95

Yahoo Google email gMail 95

Tech Soup

APRIL 2, 2012

Whether your email marketing program is just getting started or already mature, you need to keep track of key metrics to make sure your email program is performing to its full potential. " Local Community Organizers Affinity Group. 3:30 p.m.

Conference 44

Conference Technology San Francisco Disaster 44

Care2

AUGUST 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The most obvious metric is video view counts.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The most obvious metric is video view counts.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) April 27 , 2009 10:30 AM - 12:00 PM 3.

Social Media 28

Social Media Conference Advocacy Online 28

Bloomerang

MAY 30, 2022

What were our donor retention and new donor acquisition rates? Local news/radio. Benchmarks to hit along the way. Email marketing software to help create campaigns and analyze email engagement metrics. Ask yourself these questions: Which fundraising sources offer the best return on investment? Direct mail.

Guide 129

Guide Fundraising Social Media Channel 129

Neon CRM

MAY 31, 2023

Effective donor management aims to build strong, long-lasting relationships with donors, increase retention rates, and ultimately, secure ongoing financial support for an organization’s mission and programs. But you can use metrics and A/B testing to measure how your emails are performing. Download the report now!

Management 52

Management Donor Guide Retention 52

Care2

JULY 10, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Philip King: ROI or cost of funds raised.

Social Media 34

Social Media Trend Advocacy Online 34

Whole Whale

JUNE 1, 2023

This helped manufacturers with guardrails and benchmarks that should be reached before putting it in the hands of the public. Test requirements : 5000+ unscripted live chats analyzed for failure rate less than 10%, harm rate 0%. Test requirements : 20,000+ unscripted live chats, with failure rate less than 10%, harm rate 0%.

Teen 52

Teen Test Advice Review 52

Care2

SEPTEMBER 10, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Video 28

Video Interview Social Media Online 28

sgEngage

JANUARY 24, 2024

The good news is that there are many steps organizations can take to not just weather the stormy waters ahead, but also help their employees and businesses to thrive. metrics related to recruiting and hiring, retention/turnover, productivity, employee satisfaction and engagement, budget/cost impacts, etc.)

Trend 72

Trend Law Minnesota Captivate 72

Care2

NOVEMBER 15, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Place Myspace Advocacy 28

Givinga

FEBRUARY 5, 2019

The American unemployment rate dropped to its lowest in nearly 50 years, 3.7 That’s good news for workers, but a challenge for businesses. Employee advocacy programs can drive 16 percent better win rates, twice the sales pipeline, and 48 percent larger deals 4. percent, with average hourly earnings up 2.8 Employee Influence.

Philanthropy 45

Philanthropy Business Trend Influence 45

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Conversation Rate (measuring success in a social medium).

Reflection 50

Reflection Measure Technorati ROI 50

Bloomerang

NOVEMBER 13, 2021

You might do this with news or press releases and radio interviews, you may be looking at the reach and the listening audience to say, “How many people did you engage?” We need to know what metrics we need to be tracking. Sample metrics. Hopefully, that helps a little bit. And that stands for different things.

Report 83

Report Measure Process Impact 83

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

And anxiously anticipating metrics that assign value even more; And my hopes have all the seeming of a marketer still dreaming, That my efforts not in vain, will yield intangibles and metrics all the same. looked at incoming links and rate of growth. DEFINE the METRICS. Say, let’s define our metrics. set audience.

ROI 76

ROI Social Media Slides Media 76