M+R

FEBRUARY 11, 2024

Keep these trends and tactics in mind as you start to pencil in plans for the coming end of year (and no, it is never too early to start). For a more robust data set and many, many, many charts, stay tuned for the upcoming 2024 M+R Benchmarks Study! Sign up here to be the first to know when the latest Benchmarks is released.

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email Campaign New York City Photography 111

Nonprofit Tech for Good

APRIL 15, 2020

It’s also worth noting that according to the Global Trends in Giving Report , 10% of donors worldwide prefer to give directly through their bank account. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. That’s likely because every nonprofit and their donors are different.

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Practice Donation Paypal Badge 363

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. This article will dissect the different types of nonprofit sector reports you may come across in your own research. This is where the increasing amount of nonprofit sector research reports can help.

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Hype Research Marketing Benchmark 52

EveryAction

SEPTEMBER 7, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Check out our last installment here ! Here are a few tips from Alras Digital and Raise the Roots.

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Communication Practice Program Instruction 130

Candid

FEBRUARY 27, 2024

Compare your data and look for trends One of the challenges of opinion data is that it’s hard to know what’s a good average overall rating or result. If you don’t have access to external benchmarks, another approach is to compare your own organization’s results over time. Is a 4 on a 5-point scale typical or superlative?

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Rate Survey Nonprofit Sample 128

Whole Whale

AUGUST 25, 2021

In fact, giving predictions continue to follow an increasing trend across the next five years. 6 Trends in Fundraising Since 2015. Giving trends up, consistently. In another four to five years, the annual giving amount is expected to keep this upward trend. Random but interesting facts Whole Whale Benchmarks.

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Stats Trend Mail Fundraising 96

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. At this level, your fundraising plan should cover the next three to five years and be reviewed and evaluated quarterly for your performance against the plan’s benchmarks.

Action 74

Action Report Practice Fundraising 74

EveryAction

JULY 12, 2023

In the nonprofit world, we know mobile messaging is hard to beat when it comes to urgency and open rates: M+R’s Benchmarks reported that in 2022, while email list sizes declined, mobile messaging subscriber list sizes increased by 11%.

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Channel Work Fundraising Movie 224

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

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Benchmark Studies Money Raise 70

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

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Benchmark Social Media Global Project 103

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

EveryAction

MAY 2, 2023

Mobile optimization —M+R’s Benchmarks for the year 2022 found that “users on mobile devices (including both phones and tablets) accounted for 57% of nonprofit website traffic.” Whether in-person or virtual , like any other type of event, numbers make a difference.

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Advocacy Action Support Help 222

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Different types of members engage in different ways. Some people will go through their journeys much quicker than others.

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Aggregator Associations Activities Active 169

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. As NARAL found, it could mean the difference in an additional 0.63 The findings mirror many of benchmarks in the Convio report. donating money).

Benchmark 50

Benchmark Convio Trend Statistics 50

Nonprofit Tech for Good

OCTOBER 13, 2019

American Muslim Giving Trends. Again, this is not very different from other faith groups in the U.S., The one area where American Muslims give differently than, for example American Christians, is that the former give more toward civil rights organizations, similar to U.S. Click to Tweet. although the percentages slightly vary.

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Giving United States Fundraising New Zealand 264

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. Charitable giving in a recession is no different. Tracking new giving trends. Follow the Leaders.

Strategy 52

Strategy Marketing Giving Ukraine 52

Nonprofit Tech for Good

JULY 5, 2020

We studied 778 nonprofit organizations’ video posts on Facebook, Twitter and Instagram from January 1, 2019 – December 31, 2019 to establish benchmarks, identify trends, and uncover insights. Now consider all of the different ways you could tell that story, including narrative voice, structure and imagery.

Video 312

Video Share Social Social Media 312

Candid

JANUARY 4, 2023

While well-intentioned, this places a burden on nonprofits that are responding to multiple demographic requests, with different questions and formats, from various funders. These disorganized efforts take valuable staff time away from mission-critical work. Introducing Demographics via Candid.

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Demographics Fund Practice Data 111

Classy

JULY 28, 2021

Our latest report, The State of Modern Philanthropy 2021 , elevated data trends from over 4,800 nonprofits to consider when establishing a modern donation experience. You can use these to send custom donation pages with tailored gift sizes and recommendations to different cohorts of donors. Incorporate Different Payment Options.

Experiment 93

Experiment Donation Ideas Create 93

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

The Facebook Insights tool lets you see trends Fan acquisition and subscription. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. Right now it is limited to three different ways to analyze your Fan Page.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Candid

FEBRUARY 9, 2023

i While the survey focuses on salary rather than total compensation (which is a more holistic way to look at the full take-home differences), it provides a helpful metric to use as a baseline. While not a representative sample of institutional funders, it’s one of best avenues for detailed exploration and benchmarking of salaries.

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Ratio Survey Sample Report 105

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

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Practice Online Fundraising Nonprofit 339

sgEngage

NOVEMBER 10, 2023

The trend leans heavily toward a monthly gift cadence, with 94% of recurring donors preferring to give monthly. How to Prioritize Recurring Donations in Your Campaigns While every nonprofit organization is different, there are some common factors in all successful recurring donation programs. And donors like it.

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Donation Blackbaud Retention Gift 52

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Are enewsletters still worth your organization’s time? Are nonprofits experimenting with mobile more?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Connection Cafe

APRIL 26, 2018

I recently had the privilege of hosting a panel discussion with Sue Cunningham, President of Council for Advancement and Support of Education (CASE) and James Wiley, Principal Analyst for Technology at Eduventures, about 2017 charitable giving performance and trends for higher education. What’s Next?

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Education Trend Conversation Giving 23

Everyaction

AUGUST 23, 2018

In our annual Email Deliverability Study, For the 2018 Nonprofit Email Deliverability Study, we once again analyzed deliverability data for 55 leading national nonprofit organizations against the latest industry benchmarks to determine the impact that spam and poor deliverability practices have on nonprofits’ fundraising outcomes.

Metrics 49

Metrics Spam Fundraising Rate 49

sgEngage

JUNE 30, 2023

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 billion online, handled over 23 million transactions, and sent more than 3.3

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

ASU Lodestar Center

MARCH 9, 2022

In engaging in interviews with nonprofit agencies, there is a common trend among practitioners who have clients, volunteers, and staff who are of a primarily homogenous make-up. What does it look like to benchmark progress with intercultural and interracial outreach and collaboration? Implications for the nonprofit sector.

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Community Build Minnesota Collaboration 52

TechImpact

MAY 12, 2014

Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013). 45% of holiday season emails are being opened on mobile – up slightly from before the season began – Experian – Hot holiday trends (2012). Equinux (June 2013).

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Statistics Mobile Marketing India 168

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2019

Fundraising, however, can take many different forms, so it can be difficult to know which is best to improve your online donor engagement. If you want some more guidance on different types of nonprofit software, check out DonorSearch’s list of best online giving tools. Turn your peer-to-peer fundraiser into a viral trend.

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Donor Online Fundraising Social Media 106

Neon CRM

OCTOBER 23, 2023

According to a report by the Charity Science Foundation, statistical trends have suggested that for many organizations, the ratio may be closer to 90/10. Giving thresholds markedly defining major gifts prevents later issues, such as divisions between different fundraising programs. Starting a capital campaign or annual fund program?

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Gift Program Track Campaign 52

Candid

APRIL 25, 2023

Setting a baseline for advancing racial equity It’s nearly impossible to create change, at the scale required, without research-based benchmarks on where the social sector currently stands. EGA is also wasting no time to realize the potential of carefully collected data to advance racial equity in the field.

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Effective Demographics Philanthropy United States 104

sgEngage

APRIL 12, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? Read the entire report to learn more about global trends.

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Blackbaud Benchmark Nonprofit Chart 88

Connection Cafe

JULY 25, 2019

And what trends should you consider incorporating into your programs? Listen in to hear about different types of peer-to-peer fundraising programs, what motivates participants, the influence of Facebook on giving behavior, and why email is still an indicator of engagement. Important benchmarks from 281 organizations across the U.S.

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Podcast Fundraising Benchmark Blackbaud 25

EveryAction

SEPTEMBER 2, 2022

If your nonprofit is looking for more reasons to dial in on mobile messaging, M+R’s Benchmarks report has found that texting is growing in the nonprofit sphere—these are just a few key points from 2021’s report : SMS audience sizes grew by 26 percent over the previous year—much faster growth than email audience sizes.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. having your marketing team launch a new campaign and explore a different communication channel).

Analytics 52

Analytics Data Giving Metrics 52

sgEngage

OCTOBER 9, 2023

We all want to know whether our work makes a difference. Indeed, if we commit to shifting power, we need to see and understand things differently. Their goals and indicators of success may be different from yours. Among grantmakers, there tends to be a lot of focus on impact and outcomes, as well as metrics to measure impact.

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Participatory Evaluation Empowerment Grant 85