[Survey] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2015

Connection Cafe

This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Content marketing isn’t a widely used term in the not for profit world.

[Survey] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2015

Connection Cafe

This year we’ll be producing the second edition of the annual report – Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends ! Content marketing isn’t a widely used term in the not for profit world. On the other hand, nonprofits produce and use content all the time in order to connect with their supporters! What gives? We’re not sure, but we want to find out! And we need your help to make that happen. Take the short survey.

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[Take the Survey!] Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2016

Connection Cafe

This year we’ll be producing the third edition of the annual report — Nonprofit Content Marketing: 2015 Benchmarks, Budgets, and Trends ! Over the past few years, we’ve witnessed a surge in content marketing in the nonprofit world.

2012 Convio Benchmark Study

Connection Cafe

The sixth annual Convio Online Marketing Benchmark Index Study is now officially released. As monthly giving typically increases a donor’s lifetime value, this positive trend is very good news for the nonprofit sector and the causes being served. Author: Vinay Bhagat.

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The Luminate Online Benchmark Report| How Is the Nonprofit Sector Performing Online?

Connection Cafe

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior.

Housefile Size and Growth in the Luminate Online Benchmark Report

Connection Cafe

The release of the 9th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior.

6 Key Insights from the Inaugural donorCentrics Athletics Benchmarking Group

Connection Cafe

Last month marked the inaugural meeting of a new benchmarking group created specifically to analyze and discuss trends in athletics giving [1]. Do keep in mind that this analysis will share aggregate data trends only.

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

The Science Behind Engaging your Supporters

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018.

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report


The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. A trend throughout all of this is the importance of not only engaging with your supporters through emails, offline and digitally, but the importance of tracking all this data.

Benchmarking Data You Can Use: Live from #BBCON

Connection Cafe

It’s easy to host a benchmarking session and just present data. Why benchmark? Jay Odell, Vice President of Altru at Blackbaud, discussed why benchmarking data is important. Are you using benchmarks?

Think Email’s Dead? Metrics from the Online Benchmark Report Disagree

Connection Cafe

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . With a 60% increase in email volume sent I would have expected that trend to continue. For more info on the Benchmark’s email findings tune in today for our webinar “ Why You Shouldn’t Stop Sending Email ”. .

Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014

Connection Cafe

A quick glance at the term “content marketing” on Google trends will shed some light on just how hot. We look forward to reporting back to you on the trends we uncover over the years to come. Here are a few of our first year benchmarks. Content Marketing benchmarks Blackbaud Content marketing Content Marketing Institute Nonprofit Content Marketing research “ Content marketing” is a buzzword of sorts.

Annual M&R Benchmarks Study Released

Beth's Blog: How Nonprofits Can Use Social Media

But overall the trend is that nonprofits are reaching more people more frequently in more places, and in return they’re seeing increases in revenue. I was most interested in seeing what the trends were on digital ad spending, including social ads.

Call for Partners! The 2020 Global Trends in Giving Report

Nonprofit Tech for Good

The third edition of the Global Trends in Giving Report (the sister report to the 2019 Global NGO Technology Report ) will be published September 15, 2020 , and for the first time, we are conducting an open call for partners worldwide. about giving trends in your country using the data.

[DATA] Social Business Benchmarking Report


I’m a member of the Society for New Communications Research (SNCR) and they have just posted preliminary results of the Social Business Benchmarking Survey, conducted with the Leaders Network run by Vanessa DiMauro, whom you may know as a fellow contributor with me on Social Business News.

Nonprofit Benchmark Study Shows Online Donations Increased by 13.5%


The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. What trends did your nonprofit notice in 2013? This just in!

Trends in Sustainer Giving – Key Findings from the 2019 donorCentrics Sustainer Summit

Connection Cafe

This year’s summit included 35 large nonprofit organizations that participate in our sustainer program benchmarking to review aggregate program performance, trends and challenges affecting sustainer giving.

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Put a Fitbit on Your Event Fundraiser

Connection Cafe

The benchmark study found in terms of participant population and revenue that while team captains bring in 27% of the revenue, the members of their team raise a little more than 57 percent. Want to learn more about using peer-to-peer benchmarks to get better results?

2011 donorCentrics Internet and Multichannel Giving Benchmarking Report


Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. Retention rates for online donors continue to lag offline donor trends.

Getting Advancement into Gear: A Conversation on Higher Education Charitable Giving Trends

Connection Cafe

I recently had the privilege of hosting a panel discussion with Sue Cunningham, President of Council for Advancement and Support of Education (CASE) and James Wiley, Principal Analyst for Technology at Eduventures, about 2017 charitable giving performance and trends for higher education.

Live from NTC! A Sneak Peak at the 2013 Online Benchmark Report


Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. Beyond Benchmarking: Why Copy the Competition?

Fundraising Ideas to Reverse the Trend of Declining Email Response Rates


The much-anticipated 2013 eNonprofit Benchmark study was released last week. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. This follows a recent trend that email click-through rates have declined across all industries.

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Social Media Nonprofit Benchmarks


One of the biggest questions nonprofits have been asking for the past couple of years, is what benchmarks should they be using for social media? The 2010 Nonprofit Benchmarks Report released by NTEN has some great data that nonprofits can use for guidance. Nonprofit Social Media Benchmark Data You Need to Know. Tags: Online Fundraising Online Marketing Social Networking Trends

2015 Content Marketing Report Benchmarks


The world is rife with marketing trends, techniques, and jargon. The post 2015 Content Marketing Report Benchmarks appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics


The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. This is an important trend to note because over the past few years, the open rates were declining.

5 Nonprofit Technology Trends to Watch in 2017

Nonprofit Tech for Good

Furthermore, email revenue grew by 25% in 2015, faster than the 19% overall rate of online revenue growth ( 2016 M+R Benchmarks Study ). The following is an excerpt from October-December 2016 Edition of AsianNGO Magazine. Facebook launched in 2004, YouTube in 2005, and Twitter in 2006.

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2012 Nonprofit Social Networking Benchmark Report [INFOGRAPHIC]


Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. Have a look at the INFOGRAPHIC below then download the full report to learn more about important behaviors and trends.

2008 donorCentrics Internet Giving Benchmarking Analysis


Target Analytics , a Blackbaud Company, has released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. This is a follow-up to the groundbreaking 2006 report and provides insights into the online and offline trends of donors. The report is featured in today's edition of The New York Times and covers some of its many findings.

First-Ever Video Benchmarks Survey for Nonprofits


These are the types of questions we hope to see answered in the upcoming video benchmark study for nonprofits being conducted by Edelman, See3 Communications, and YouTube. Unfortunately, your organization does not have any real benchmarks to compare it to and that is why it’s important that nonprofits take this video benchmarks survey. Trends VideoAccording to YouTube, 100 million people either like, share, or comment on videos every week.

How Online Trends in 2016 Will Impact Your Nonprofit


The 2016 Benchmarks Study was recently released and highlights the latest nonprofit trends and strategies with an eye on shifts throughout the past decade. nptech Trends Nonprofit

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Nonprofit Benchmark Study Shows Nonprofits Are Raising More Money


Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates. What to investigate for your organization is whether website visits are trending down or up. Nonprofit Benchmark Studies

Corporate Philanthropy as a Business Driver: 2019 Trends and Tactics


Both the three Cs and the three Ps are influenced by corporate philanthropy, a trend that will escalate in 2019 as workplace giving becomes an even more important business driver. All businesses, regardless of size, should start benchmarking immediately.

Is it the Best of Times for Nonprofit Fundraising?

Connection Cafe

We have incredible technology at our fingertips, yet it’s hard to find time to master the latest trends. The report shows that nonprofits have a lot to be optimistic about – and tracks some key trends to be aware of, principally: The tide is turning toward sustaining giving.

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Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention.

How Do You Measure Up? [Benchmarks Webinar]


Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success. In this webinar you''ll learn: How you can use the benchmark report findings to measure your success and identify your areas of improvement.

Report Explores Nonprofit Social Media Trends - NPQ – Nonprofit Quarterly - Promoting an active and engaged democracy.

AFP Blog

Report Explores Nonprofit Social Media Trends - NPQ – Nonprofit Quarterly - Promoting an active and engaged democracy. Sponsored by the Nonprofit Technology Network (NTEN), Common Knowledge and Blackbaud, the “2012 Nonprofit Social Network Benchmark Report” has been released

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10 Emerging Trends in Online Communications and Fundraising to Watch in 2018

Nonprofit Tech for Good

Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. 2017 Global Trends in Giving Report. As personal computers, smartphones, and the Internet of Things evolve, so must your nonprofit.

Hot Off The Presses: Convio Online Marketing Nonprofit Benchmark Index™ Study

Connection Cafe

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study. This year’s report looks at online trends for nearly 600 Convio clients across 16 verticals (like Animal Welfare, Arts & Humanities, etc.), Author: Jill Ward.

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eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media


Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? E-newsletters Nonprofit Benchmark Studies Online Advocacy Online Fundraising Social Networking Trends Web 2.0Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector?

More Nonprofit Benchmarks


A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report.

Benchmarks Extra: Correlations


The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com took a look at data from 40 nonprofit organizations and analyzed trends in fundraising, advocacy, email list size, text messaging and social media. Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

Association Social Media Trends [Panel Discussion]


We participated in a great breakfast hosted by Association Trends this morning. Trends presented their Association Social Media Benchmarking Study ( which we posted about recently ), and Lindy facilitated a discussion with three illustrious panelists: Curtis Midkiff from SHRM, Anna Baker from the American Diabetes Association, and Chad Davis from NAHB [disclosure - NAHB has been a SocialFish client].

A Closer Look at Nonprofit Technology Benchmarks: Tech Adoption Levels


[This is part three of a series taking a closer look at the key benchmarks from our 6th Annual Nonprofit Technology Staffing & Investments Survey Report , conducted with The NonProfit Times.