.orgSource

APRIL 22, 2024

We selected this group because, as independent business owners, they were acutely aware of the challenges of digital markets and the attitudes needed for success. I use the word “change” frequently to describe shifts in the digital world. Change implies moving from one situation to another.

Associations 221

Associations Trend Technology Attitude 221

Tech Soup

MAY 5, 2021

Between April and July of 2020, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built our first Nonprofit Digital Marketing Benchmark Survey.

Benchmark 68

Benchmark Nonprofit Survey Digital 68

Bloomerang

AUGUST 29, 2022

Luckily, a lot has changed. Nonprofits of all sizes are now running successful digital advertising programs —because you can reap the benefits of digital advertising whether you have hundreds, thousands, or hundreds of thousands to invest. I have been running digital ads for nonprofits for a decade.

Digital 118

Digital Program Tips Nonprofit 118

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Last week, we went over digital advocacy forms. The post Digital Must-Haves for Fall Fundraising Success Part 6: Mobile Messaging appeared first on EveryAction. Fundraising.

Mobile 130

Mobile Digital Fundraising Advocacy 130

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Digital engagement is now the norm for political and nonprofit communications.

Benchmark 81

Benchmark Digital Report Learning 81

Media Cause

FEBRUARY 16, 2024

Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. While societal change or financial instability may make folks more cautious about where they’re investing their money, it isn’t making them less human. They are behind the curve.

Benefit 64

Benefit Marketing Change Time 64

Classy

JUNE 23, 2021

When your work changes the world daily, your nonprofit board should see just how impactful it is. Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. Step 2: Know Which Fundraising Benchmarks to Share With Your Nonprofit Board. NONPROFIT BOARD PRIORITY: Advance the mission.

Slideshare 56

Slideshare Benchmark Share Fundraising 56

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. A benchmark study is a tool, and like any tool, it depends on how it’s used.

Benchmark 116

Benchmark Report Online NTC 116

.orgSource

OCTOBER 17, 2023

leadership soapbox here to say that a digital culture uses objective data to measure and evaluate all of its activities. In fast-moving digital markets, regular updates on the status of governance can be a compass to help the group stay on the right path and adjust to unexpected challenges. I’ll get on my Association 4.0

Evaluation 251

Evaluation Government Director Facilitation 251

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Common benchmarks include the number of new donors, the number of new email subscribers, or volunteer sign-ups.

Practice 244

Practice Fundraising Guide Channel 244

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% This trend is unlikely to change. increase in fundraising email revenue.

Online 94

Online Fundraising Benchmark Adwords 94

Nimble AMS

JULY 13, 2022

Many associations struggle to take the first step in planning an effective request for proposal (RFP) when attempting to get their board on board for new tech plans and in becoming the catalyst of change for their organization. . While benchmarking is an understandable impulse, it’s often useless,” says Wes.

Proposal 129

Proposal Effective Associations Benchmark 129

Tech Soup

AUGUST 29, 2013

So when I saw that The Millennial Impact released benchmarks. The benchmarks are based off results from the Millennial Impact Survey , which was conducted by Achieve, a creative services agency that works with organizations to understand how Millennials get involved in causes. How the Benchmarks Work. The Benefit of Benchmarks.

Benchmark 58

Benchmark Library Impact Generation 58

Nonprofit Tech for Good

JULY 21, 2019

53% of nonprofit staff who are extremely or somewhat satisfied in their current roles donate to the organization where they work ( World-Changing Work Report ). Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ).

Stats 279

Stats Social Media NGO Media 279

EveryAction

MAY 2, 2023

No matter how your nonprofit organization is making change in the world, it’s impacted by others’ decisions, whether those decisions come from local and national legislators, corporations, institutions, or others who hold power and shape the way we live our lives. Ready to take the next step with your advocacy program?

Advocacy 222

Advocacy Action Support Help 222

M+R

JANUARY 11, 2022

Overall, groups were split on whether they raised more or less overall digital revenue than end-of-year 2020 — in fact, our sample was split exactly 50/50! Some things never change. We know that IOS and cookie changes are already changing what we know about how donors interact with ads and email. Kinda like…2021.

Fundraising 109

Fundraising Gift Sample Benchmark 109

Nonprofit Tech for Good

NOVEMBER 21, 2019

By Michelle Chen , an independent scholar who recently graduated with a PhD in mass communications with a focus on advocacy, activism and social change. Paired with a compelling story that warns donors of the consequences of not acting, these campaigns can be extremely powerful in motivating them to donate or change their behavior.

Storytelling 264

Storytelling Homeless Generation New Zealand 264

Nonprofit Tech for Good

MAY 2, 2014

2014 Nonprofit Benchmarks Study :: Download. 2014 Digital Persuasion Report :: Download. 2014 Social Change Impact Report :: Download. 2013 Online Marketing Nonprofit Benchmark™ Study :: Download. For Nonprofits in the United States: 1. Published by M+R and NTEN. 2014 Charitable Giving Report :: Download.

Social Media 242

Social Media Mobile Report Media 242

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. CircuitEditor regularly hosts Twitter Chats on the subjects of social change and philanthropy in Africa. Related Webinar: Social Media Best Practices for Nonprofits.

Twitter 356

Twitter Practice Social Media Nonprofit 356

Nonprofit Tech for Good

NOVEMBER 29, 2014

2014 Nonprofit Benchmarks Study :: Download. 2014 Online Benchmark Report :: Download. 2013 Digital Persuasion Report :: Download. 2014 Social Change Impact Report :: Download. Most of the reports listed are based on U.S. For Nonprofits in the United States: 1. Published by M+R and NTEN. Published by Blackbaud.

Social Media 234

Social Media Report Media Australia 234

Forum One

JANUARY 19, 2023

It serves as the digital face of your organization and is the main source of knowledge about the programs and issues you work on. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching.

Websites 61

Websites Change Management Digital Government 61

M+R

DECEMBER 1, 2023

The big picture takeaway right now: most of our clients saw growth for Giving Tuesday 2023 and are going into end-of-year digital fundraising strong! p.s. if data and analysis like this is your thing, don’t forget to sign up to participate in the 2024 Benchmarks study! Dig we did — with 33 awesome M+R clients. Email… stabilizing?

Giving 98

Giving New York City Channel Trend 98

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving. Flat open rates represent a very big change from the recent past.

Benchmark 55

Benchmark Metrics Report Online 55

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Every quarter, FEP provides a new set of updates on key performance indicators like new donor acquisition rate or changes in fundraising trends and patterns.

Hype 52

Hype Research Marketing Benchmark 52

EveryAction

JANUARY 11, 2023

The change in congressional leadership and redistricting means you might no longer have highly-trained volunteers in the districts where you need them most. Pro tip: you might need to use a benchmark lower than four actions if your action opportunities were sparse over the past six months.

Advocacy 198

Advocacy Volunteer Analysis Action 198

Forum One

DECEMBER 22, 2022

What parts of your digital strategy are working well? This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. Buttons move around, some functionality changes, and it can take a little time to realize the potential of new tools or capabilities.

Time 72

Time Metrics Analytics Adopt 72

Saleforce Nonprofit

AUGUST 12, 2021

Organisations across the world are responding to the devastating pandemic by using everything at their disposal to make lasting change in their communities, and Giving Tuesday offers a significant fundraising opportunity for the sector to recruit new supporters and volunteers. Set Achievable Goals. Know Your Audience. About the Author.

Giving 112

Giving Tips Game Digital 112

Care2

OCTOBER 26, 2011

We have been planning and building websites for social change institutions for nearly two decades, and over that time have worked with some of the most well-known social brands in the world, as well as hundreds of lesser-known groups. This summer we set out to learn more about the state of digital teams in the nonprofit sector.

Team 73

Team Digital Structure Model 73

Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Once you know the benchmarks, you can compare your data to them and evaluate how successful your efforts are.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

M+R

DECEMBER 13, 2022

Testing changes to your donation form to improve conversion rates. Small changes in the look and functionality of your donation page can have a big difference in the number of visitors who ultimately complete a gift. Set KPIs to inform last-minute adjustments. By setting clear Key Performance Indicators in advance! . those KPIs.

Fundraising 83

Fundraising America United States Track 83

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. What can I do to prepare before the iOS15 changes? Benchmark Data Now. Email Opens + User IPs.

email 104

email Marketing Test Mail 104

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Today’s best digital experiences are not one-size-fits-all solutions; they are customized experiences for your key target audiences.

Websites 58

Websites Strategy Change Management Digital 58

Socialbrite

OCTOBER 6, 2022

Online fundraising has changed markedly in recent years. R ecent years have ushered in a new era of fundraising — and nonprofit fundraising in particular has changed significantly. Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

Tips 52

Tips Organization Channel Benchmark 52

Forum One

FEBRUARY 17, 2022

The 2022 inaugural competition received nearly 2,500 entries from 36 countries worldwide and winners are selected by the International Academy of Digital Arts and Sciences.

Award 46

Award Kansas City Museum Kansas 46

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Observation is not just scanning or browsing, but looking at another organization’s practice with a critical thinking lens and gaining insights. Along with benchmarking – that is comparing your organization’s numbers with an industry average or simply another similar organization or two is great. Learn more here.

Charity 128

Charity Lesson Marketing Digital 128