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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! If you’re not sure how to change this setting, you can follow the simple instructions here. The way GA4 is tracking has changed substantially from UA. We’ll wait.

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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult.

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Nonprofit Marketing Technology Benchmarks 2022-2023

Tech Soup

Between June and September of 2022, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built the Nonprofit Digital Marketing Benchmark Survey. We compared the findings to those gathered in the 2020-2021 Nonprofit Digital Marketing Benchmark Survey and Report.

Benchmark 101
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The sgEngage Podcast Episode 213: Highlights from Blackbaud Luminate Online Benchmark Report

sgEngage

The new Blackbaud Luminate Online Benchmark Report is out, and it has some significant differences from previous years. Listen in to learn about when and where the biggest spikes occurred, how email engagement changed, and how data in the report is segmented. Listen Now: Resources: Blackbaud Luminate Online Benchmark Report.

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Nonprofit Advertising Benchmarks 2020–2021

Tech Soup

Between April and July of 2020, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built our first Nonprofit Digital Marketing Benchmark Survey.

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Drones, Robots, and Farmers—Prepare Your Association to Meet Fast-Moving Technology Trends

.orgSource

I use the word “change” frequently to describe shifts in the digital world. Change implies moving from one situation to another. The site should be built to accommodate members’ changing needs as well as technology that may be in the pipeline. Subsequent models will incorporate changes based on consumer feedback.

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How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. While societal change or financial instability may make folks more cautious about where they’re investing their money, it isn’t making them less human. They are behind the curve.

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