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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking! We’ll wait. Ok, back with us?

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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult.

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. M+R Benchmarks Report. Global Trends in Giving Report. To purchase the recording, please email your request to Heather Mansfield. The Center for Plain Language.

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How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. Based on the data, shifting funds away from acquisition spend may become a reality.

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How to gather high-quality nonprofit client feedback

Candid

One way to serve your clients more effectively is to gather feedback from participants, then use what you learn to improve services and support organizational change initiatives. If you can trust the data to be representative, you can trust it to yield actionable insights. or “What could we be doing better?”

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Data to support the relentless pursuit of racial equity 

Candid

Based on Candid data processed as of October 2023, approximately 78,133 grants valued at $16.8 My many years of experience collecting and analyzing data as an evaluator naturally lead me to ask: What has been the measurable impact of this important shift? The best way to answer these questions is to measure and analyze consistent data.

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Beyond the Newest Philanthropy Buzzword: Knowledge Work Is Core to Equitable Change

sgEngage

Knowledge work is growing because it sits at an important intersection between grantmaking and equitable change. Whether you are working within a funding organization or on the ground in social change, developing an effective knowledge practice will help to advance strategic missions and goals.