12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report


The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads. These are just a few of the takeaways from this year's benchmark report.

How Benchmarking and Analytics Can Inform Fundraising Strategies

Connection Cafe

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. One way to help organize results is through benchmarking your performance against other organizations and fundraising programs.


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Benchmarking Data You Can Use: Live from #BBCON

Connection Cafe

It’s easy to host a benchmarking session and just present data. The audience is able to take notes on numbers and try and gauge their organization’s success, but it’s more difficult to make those data points actionable or to provide insight that people can leverage. The goal of this session was to provide the data but also provide analysis and insight that would help organizations take action when needed. Why benchmark? So what data was discussed?

[DATA] Social Business Benchmarking Report


I’m a member of the Society for New Communications Research (SNCR) and they have just posted preliminary results of the Social Business Benchmarking Survey, conducted with the Leaders Network run by Vanessa DiMauro, whom you may know as a fellow contributor with me on Social Business News. Moreover, these data revealed that only 48% of organizations surveyed differentiate between social business and social media marketing. Useful Data

6 Key Insights from the Inaugural donorCentrics Athletics Benchmarking Group

Connection Cafe

Last month marked the inaugural meeting of a new benchmarking group created specifically to analyze and discuss trends in athletics giving [1]. The two days spent together was so valuable that it seemed like a perfect opportunity to share some insights and median trends with the higher education community at large. Do keep in mind that this analysis will share aggregate data trends only. Also, using data to impact strategies was a recurrent theme.

The Luminate Online Benchmark Report| How Is the Nonprofit Sector Performing Online?

Connection Cafe

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. Donors will choose to give how and where and when is best for them, but there are some interesting trends in giving preferences among online donors very much worth paying attention to.

Trends in Sustainer Giving – Key Findings from the 2019 donorCentrics Sustainer Summit

Connection Cafe

This year’s summit included 35 large nonprofit organizations that participate in our sustainer program benchmarking to review aggregate program performance, trends and challenges affecting sustainer giving. Data, drawn directly from participant CRMs and standardized to allow for consistent comparisons, included 17.7 Trends for International Relief and Public Broadcasting are mixed but trending upward since FY2014.

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Housefile Size and Growth in the Luminate Online Benchmark Report

Connection Cafe

The release of the 9th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. Lastly, while housefile size and percentage of constituents who donate are important metrics, the quality of constituent data, namely the email address they provide, cannot be ignored.

Is it the Best of Times for Nonprofit Fundraising?

Connection Cafe

We have incredible technology at our fingertips, yet it’s hard to find time to master the latest trends. The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. The report shows that nonprofits have a lot to be optimistic about – and tracks some key trends to be aware of, principally: The tide is turning toward sustaining giving.

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Nonprofit Benchmark Study Shows Online Donations Increased by 13.5%


The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. What trends did your nonprofit notice in 2013? Marketing Research Nonprofit Benchmark Studies Online Fundraising Trends This just in!

Getting Advancement into Gear: A Conversation on Higher Education Charitable Giving Trends

Connection Cafe

I recently had the privilege of hosting a panel discussion with Sue Cunningham, President of Council for Advancement and Support of Education (CASE) and James Wiley, Principal Analyst for Technology at Eduventures, about 2017 charitable giving performance and trends for higher education. In this engaging webinar , Sue and James provided their unique perspectives on the reasons driving these new trends around online giving, #GivingTuesday, and more.

Annual M&R Benchmarks Study Released

Beth Kanter

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy. There is a quite a lot of data as well as useful analysis from M&R.

2011 donorCentrics Internet and Multichannel Giving Benchmarking Report


Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Retention rates for online donors continue to lag offline donor trends.

Put a Fitbit on Your Event Fundraiser

Connection Cafe

A great place to start if you are reviewing your data at the conclusion of your event 2013 Peer-to-Peer Fundraising Study Blackbaud released this month which (like my little fitness device) will provide you with data to allow you to compare yourself with some of your event fundraising peers. The benchmark study found in terms of participant population and revenue that while team captains bring in 27% of the revenue, the members of their team raise a little more than 57 percent.

Social Media Nonprofit Benchmarks


One of the biggest questions nonprofits have been asking for the past couple of years, is what benchmarks should they be using for social media? The 2010 Nonprofit Benchmarks Report released by NTEN has some great data that nonprofits can use for guidance. Nonprofit Social Media Benchmark Data You Need to Know. Tags: Online Fundraising Online Marketing Social Networking Trends

Live from NTC! A Sneak Peak at the 2013 Online Benchmark Report


Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. Blackbaud maintains the Blackbaud Index as well as recently published the Charitable Giving Report and the P2P Benchmark Report to provide nonprofits with the necessary insight to gauge performance, but we’re not alone. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study.

Are You Ready for Your Annual P2P Data Fix?

Connection Cafe

If your campaign is beating the benchmarks, it gives you the tools you need to show off to your boss! There are pages upon pages (43 to be exact) of data and insights to help you set goals and shape your fundraising strategy. Are you ready for your annual P2P data fix? Nonprofit Nonprofit Fundraising data p2p Peer to Peer Fundraising trendsRejoice! The latest Peer-to-Peer Fundraising Study is now available.

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Newly Released! The 2020 Global Trends in Giving Report

Nonprofit Tech for Good

Now in its third edition, the 2020 Global Trends in Giving Report provides 100+ donor benchmarks for NPOs, NGOs, and charities worldwide. The data reveal how donors prefer to give and engage with their favorite causes and charitable organizations.

Association Social Media Trends [Panel Discussion]


We participated in a great breakfast hosted by Association Trends this morning. Trends presented their Association Social Media Benchmarking Study ( which we posted about recently ), and Lindy facilitated a discussion with three illustrious panelists: Curtis Midkiff from SHRM, Anna Baker from the American Diabetes Association, and Chad Davis from NAHB [disclosure - NAHB has been a SocialFish client]. Case Study From the Trenches Useful Data

Nonprofit Benchmark Study Shows Nonprofits Are Raising More Money


Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates. What to investigate for your organization is whether website visits are trending down or up. Nonprofit Benchmark Studies

Benchmarks Extra: Correlations


The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com took a look at data from 40 nonprofit organizations and analyzed trends in fundraising, advocacy, email list size, text messaging and social media. The 2011 Benchmarks average unsubscribe rate is 0.23%. benchmarks Data E-mail Communications

Call for Partners! The 2020 Global Trends in Giving Report

Nonprofit Tech for Good

The third edition of the Global Trends in Giving Report (the sister report to the 2019 Global NGO Technology Report ) will be published September 15, 2020 , and for the first time, we are conducting an open call for partners worldwide. For the 2020 Global Trends in Giving Report, we are seeking partners that are nonprofit organizations, service providers, and/or media outlets who are willing to promote the online survey via email and on social media.

2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics


The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. The study also has some great data on how nonprofits are expanding their use of social media and mobile. This is an important trend to note because over the past few years, the open rates were declining.

Optimize Your Nonprofit Fundraising Team with Human Data

Connection Cafe

At this year’s bbcon, the Blackbaud Institute was thrilled to welcome Tim Kachuriak to give a presentation on what he knows best: how to optimize your team with data. As a member of the Blackbaud Institute for Philanthropic Impact’s new advisory board and CEO of NextAfter , Kachuriak discussed how using human data can transform the hiring process of your organization and ensure that top candidates are the best fit for the role.

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eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media


Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? E-newsletters Nonprofit Benchmark Studies Online Advocacy Online Fundraising Social Networking Trends Web 2.0Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector?

Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

Yet time and resources are limited, so from a strategic, data-driven perspective , we have to prioritize where our efforts should lie. We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention. After reviewing the Luminate Benchmark Report data, these are the questions I’d ask of your own organization: What percent of your file are donors?

Report release: The 2014 Nonprofit Benchmarks Study


Our response: what does the data say? Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. Here are 8 big trends that emerged from the nonprofits we surveyed: The average one-time online donation amount to a nonprofit was $68 in 2013. > Download the 2014 Nonprofit Benchmarks Study (and share it with your peers!) There comes a time in every online organizer and fundraiser’s life when they ask themselves: is this normal?

Groundwire Engagement Benchmarking Survey: Intro and Section One


Several years ago, we developed the Groundwire Engagement Benchmarking Survey tool to help the organizations we work with determine where they should be investing their (limited) resources. Take Groundwire's DIY Engagement Benchmarking Survey. DIY Engagement Benchmarking Survey, Section One: Theory of Change. Four Ways Nonprofits Can Increase Their Impact With Data , NTEN. Ever wondered exactly what it takes to be an engaging organization?

More Nonprofit Benchmarks


A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. So at times, when they segment the data by organization type (or similar subgroups), you’re seeing trend data for as few as three or four organizations. Tags: Influence Performance Measurement Tips & Trends

5 Nonprofit Technology Trends to Watch in 2017

Nonprofit Tech for Good

Social media has been such a phenomenon that it has distracted many nonprofits away from using email to engage their donors and supporters and recent data has revealed that was a mistake. Furthermore, email revenue grew by 25% in 2015, faster than the 19% overall rate of online revenue growth ( 2016 M+R Benchmarks Study ). The following is an excerpt from October-December 2016 Edition of AsianNGO Magazine. Facebook launched in 2004, YouTube in 2005, and Twitter in 2006.

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Nonprofits: Be part of the 2015 Nonprofit Benchmarks Study!


Are you ready to crunch some serious numbers and dive deep into nonprofit data? Which is why we’re excited to invite organizations to participate in M+R and NTEN’s 2015 Benchmarks Study to help determine this year’s industry standards for online fundraising, advocacy, and list building. Now in its ninth year, the report collects data from over 50 (and counting!) Still not clear on what Benchmarks is or why you will love being a part of it?

2010 Nonprofit Social Network Benchmark Report


The second annual Nonprofit Social Network Benchmark Report, a joint project of Common Knowledge, thePort, and NTEN, has hard data and insights on the trends surrounding social networking technology as part of nonprofit organizations' marketing, communications, fundraising, and program services.

2010 Online Giving Trends

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2010 Online Giving Trends Posted by Steve MacLaughlin on February 15th, 2011 Blackbaud released its 2010 Online Giving Report today. The 2010 Online Giving Report combines findings from The Blackbaud Index of Online Giving with additional multi-year giving data to provide the most comprehensive analysis of online giving trends in the nonprofit sector.

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Nonprofit Social Media Benchmarks: How Does Your Org Compare?


The 2011 Nonprofit Social Network Benchmark Report found that 30% of Master Fundraisers – those that brought in more than $100,000 – were small organizations and a further 8% were medium-sized. Join the authors of the report to learn how these Master Fundraisers worked their magic – and to hear more highlights from (and beyond) the recently released results of the Third Annual Nonprofit Social Network Benchmark Report. > Gain exclusive access to data from the Benchmark Report.

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Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth Kanter

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Flickr Photo by Kevlar.

2011 donorCentrics Internet and Multichannel Giving Benchmarking.

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report Posted by Steve MacLaughlin on May 31st, 2011 Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. Retention rates for online donors continue to lag offline donor trends.

How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

The Facebook Insights tool lets you see trends Fan acquisition and subscription. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. Sysomos did a benchmarking study of all Fan Pages on Facebook that looked Fan Page "popularity" (number of fans) against content posting frequency. Is this a meaningless set of data or useful? Click to see larger image.

Infographic: 2012 Nonprofit Benchmarks


The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Can’t wait to get your hands on the data? Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising. Mobile Online Advocacy Online Fundraising Social Networking Trends

Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

This post is about how we incorporate Google Analytics data into our Design Process. To establish benchmarks for measuring success of our design efforts. Once we get access to a client’s Google Analytics data, we first establish a timeframe for reporting. Ideally, we’d evaluate the previous year of data to observe patterns in different giving cycles. see the Traffic Sources pie chart on the right for an example of this data).

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Data Nerd Alert: Social Networking Benchmark Report 2012

Beth Kanter

Note from Beth: This is a banner week for data nerds! Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. 2012 Nonprofit Social Networking Benchmark Report [INFOGRAPHIC] guest post by Frank Barry. Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report.

Attention Nonprofit #DataNerds: A Few Recent Research Studies on Data, Technology, Funding, and Trends

Beth Kanter

In the last few weeks, there have been a few good research studies and web sites relaunched that cover technology, data, funding, and trends. Here’s a roundup. Foundation Center’s Glasspockets Site ReLaunches with A Wealth of Data About Foundation Transparency. One of my favorite sections of the site includes the benchmarking data for foundation use of social media by channel which makes it very easy to do research.

Latest Trends in Online Fundraising


But the latest online giving data shows continued growth. The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations. The Index looks at trends on a rolling three-month basis to smooth out seasonal or episodic spikes in the data and is the largest and most timely study being done in the industry. . This is a trend that has continued to grow for many years now. . Steve MacLaughlin, Blackbaud.

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Peer to Peer Fundraising: How Do You Measure Up?

Connection Cafe

Blackbaud’s 2013 Peer to Peer Fundraising Benchmark report provides information that you can use to not only measure your success but to learn about trends and best practices in event fundraising. During the webinar will I will be presenting the key findings in the report and explore trends that will define the P2P industry this coming year.