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Top technology trends to help your association personalize the member experience

Nimble AMS

Personalization is becoming more context-aware, taking into account factors such as location, device type, time of day, and user intent to deliver relevant and customized content. User-generated personalization. Personalization for member retention and loyalty. Contextual personalization. Hyper-personalization.

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5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

Keeping donors connected with the mission ensures the best possible donor retention rate for an organization. This extra level of donor engagement and connection will transfer to an increase in donor retention as well! Local celebrities can increase awareness of an organization tremendously.

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Weaving Empathy into Action: The Crucial Role of Storytelling for Nonprofits

Nonprofit Tech for Good

2) Increased Donor Retention: According to Nonprofit Source , nonprofits that effectively use storytelling in their fundraising efforts have a donor retention rate of 45%, compared to 27% for organizations that do not focus on storytelling.

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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. Traffic is the first step in creating awareness , but it is not an indicator of success on it’s own. 5) Retention.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. When it comes to building awareness for your association, you may not have to look too far, starting with your email list.

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Three benefits of developing thought leadership content at your association

Nimble AMS

Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. . As a result of your thought leadership efforts, you’ll see an increase in member engagement and retention. Increase organization awareness. Get active on social media.

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Dear Moby, what are the different types of email marketing? 

Whole Whale

With that, email marketing can be used to provide more tailored information and announcements bringing awareness to your organization and helping to nurture subscribers toward taking action on your cause, initiatives, or events to the right audience.

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