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Know Your Audience: How to Use Google Analytics With Your WordPress Site

Byte Technology

Successful website owners and administrators all have one thing in common: they know their audience. They know what aspects of their sites are the most popular and which ones are tripping up visitors. So how does one begin to seek out an understanding of their target audience? They know what products and services they want.

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. When a search engine crawls your site, it sees words and code—not the image. .”

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Does this audience represent an additional 1%, 10% or 20% of what could be your total sales? So why isn’t your AMS part of YOUR association’s non-dues revenue strategy? Hard to know.

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Be Engaging: Four Plugins That Foster Audience Loyalty

Byte Technology

Ask any WordPress site owner what they most want and you’ll undoubtedly get an answer somewhere along the lines of “repeat visitors” or “loyal users.” But how does one go about ensuring that their site doesn’t get just one-time visitors but rather garners a consistent and dedicated user base? Loyalty.js

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8 Best SEO Tips for Nonprofit Strategy in 2024

Whole Whale

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Basically, it’s about ranking higher in the search engine results for keywords related to your site. The more the better?

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ADA Compliance and Your Website

Byte Technology

Because of this, video transcripts, alternative image text, and meta-tagging are even more necessary and should be implemented. ADA Compliance Increases Your Target Audience. Do you have an Ecommerce or public accommodation site? There are over 57 million Americans living with disabilities. ADA Compliance Helps Your Notoriety.

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Supercharge Your Intern Program: 18 Proven Assignment Ideas Across Marketing, Data, & More

Whole Whale

Meta descriptions and tagging Interns can be given assignments to clean up tagging and past content on platforms like YouTube or Pinterest which will help discoverability. For fun, you can also offer a bounty for any spelling or grammar errors found on the site. This will greatly help the continued SEO growth of those pages.