Forum One

MARCH 12, 2024

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth. How can I learn more and get started?

Social Media 80

Social Media Images Video Media 80

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. The steps include reading, commenting, and sharing stories of personal behavior change.

Measure 97

Measure Policy Social Media Green 97

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? As communications director Melissa Franqui explains, “Any communications department, not only ours, has to be continuously asking, is the site communicating our mission, our current work, and our values to our intended audiences?”.

Online 246

Online Hunger Metrics Drupal 246

Qgiv

FEBRUARY 6, 2024

As technology advances, the fundraising landscape becomes more and more focused on digital solutions to reach wider audiences. Cybersecurity is the proactive approach you take to identify any vulnerable points, implement simple protective measures, and effectively respond to potential attacks. Phishing. Fix vulnerable points.

Nonprofit 111

Nonprofit Software Practice Offline 111

Forum One

JUNE 9, 2023

The Children’s Hospital Colorado Foundation came to us with the goal of rethinking its digital ecosystem from the ground up and optimizing how they attract, engage, and grow their target audiences, including donors and supporters. For the second year in a row, Forum One developed a brand-aligned design that was both easy to read and inviting.

Award 71

Award Colorado Washington Wisconsin 71

Forum One

JULY 13, 2022

City Health Dashboard , a project of the Department of Population Health at NYU Langone Health, supported by Forum One, is a model for making their rich data accessible to all of their audiences and at data-driven storytelling. Know your audience. Understand your capacity. Attract attention with “Snackable” content.

Story 67

Story Data Storytelling Lesson 67

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2010

Regardless of the tool we’re using, the team at MomsRising is committed to deepening and broadening the conversation around public policy issues that impact families in our country. With our blog firmly established as a valuable source of content, we are now developing strategies to further leverage our blog to support our policy goals.

Policy 98

Policy Goal Lesson Share 98

Association Analytics

JANUARY 8, 2024

There are massive benefits to using AI, but a policy that shapes how your team uses it is an important starting point. These will likely be senior level people in your organization who will be responsible for crafting policy and encouraging participation. We’re not suggesting you go all-in or dive in blind.

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Impact Strategy Associations Data 169

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2009

Recently, I've been getting a question like that goes something like this, "All this social media stuff is great if you're fund raising or selling something or running a grassroots advocacy campaign, but what if you're focusing on carefully vetted scientific research or want to impact policy? Source: Compete Media Trends for 2008 .

Policy 94

Policy Social Media Research Impact 94

Forum One

JUNE 1, 2021

A well-designed governance framework significantly reduces confusion over roles and responsibilities, improves communication between teams, and provides consistent policies across channels and teams for a cohesive and strategic approach. What policies exist? Which policies are missing? 3 elements of an effective governance plan.

Government 47

Government Marketing Policy Roles 47

Bloomerang

JULY 1, 2021

The hardest part is measuring the effectiveness of a particular campaign and trying to predict gifts in wills’ income for the future. You have to measure more by sign up rather than funds coming in, which is quite different to most other donor drives. Show your audience those who benefit most from your work.

Gift 108

Gift Program Guide Charity 108

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now? Ease of experience.

Digital 130

Digital Advocacy Fundraising Channel 130

CauseVox

APRIL 20, 2021

If social distancing measures aren’t followed, a stronger virus could rapidly infect and kill hundreds of thousands of people before they can be vaccinated.”. We don’t have any guarantee that in-person will be possible, and many of your audience may not feel comfortable being in person. In 2021 it should be the opposite.

Fundraising 100

Fundraising Virtual Nonprofit ROI 100

Qgiv

JULY 27, 2021

You want to put more deposits in than you take out, and it’s really about how you show up for your audience week after week after week. Don’t worry if you feel like you’re repeating yourself too much; stick to your message so your audiences know who you are, what you stand for, and how they can help. Also you can ask your audience!

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Social Media Media Tips Social 138

Forum One

JUNE 9, 2021

The digital storytelling approach illustrates all that NRDC has accomplished—from landmark legislation to practical changes that benefit the environment and local communities every day—to inspire audiences to support its work into the future and continue to grow its impact. National Air & Space Museum. Alliance for Justice.

Award 88

Award Colorado Drupal Museum 88

Forum One

JUNE 8, 2022

Forum One transformed Truman.gov into a streamlined design that is tailored to each of Truman’s main audience groups: scholars, candidates, and faculty representatives. Zero to Three advances policy solutions designed to support and strengthen families, raise awareness and promote action on behalf of babies and toddlers.

Award 70

Award Communication Arkansas Drupal 70

Media Cause

MAY 31, 2023

When is the last time you read through your organization’s privacy policy? All of this is done not only because it is the right thing to do, but also because it’s an approach that will build trust with audiences and help build long-term relationships. Maybe… never? How about your cookie consent banner?

Marketing 52

Marketing Plugin Track Policy 52

Neon CRM

SEPTEMBER 1, 2023

Strategic Goals and Objectives: Specific and measurable targets the nonprofit aims to achieve. Evaluation and Impact Measurement: Methods for assessing the effectiveness and impact of nonprofit programs. You can segment data in dozens of ways to help your board members understand your audience and what’s important to them.

Guide 52

Guide Business Support Metrics 52

Forum One

DECEMBER 8, 2021

The digital storytelling approach powerfully illustrates all that NRDC has accomplished—from landmark legislation to practical changes that benefit the environment and local communities every day—to inspire audiences to support its work into the future and continue to grow its impact. NTI Nuclear Security Index. City Health Dashboard.

Award 66

Award Arkansas Colorado Museum 66

Forum One

JUNE 22, 2021

Let’s break down how measurement planning and an agile approach to managing and assessing your content allows you to optimize and track the effectiveness of your content strategy. Why you need a measurement plan. This is where a measurement plan is useful. Creating and implementing a measurement plan.

Content 47

Content Effective Strategy Measure 47

Bloomerang

JULY 21, 2021

Establish initial governing documents and policies. . You’ll need to create Bylaws and Conflict of Interest documents and policies because both are needed for your IRS application. . Establish your organization’s branding (establish target audience, logo, brand colors, and messaging). . Develop a vision and mission statement. .

Organization 128

Organization Files Nonprofit Grant 128

Bloomerang

SEPTEMBER 14, 2022

We had close to 2,000 fundraising friends sign up, and we kicked things off by surveying the audience about their year-end fundraising goals (which we defined to include Giving Tuesday ). Audience questions from our fundraising friends who attended the webinar. Is anyone being measured on their goals?

Question 91

Question Fundraising Org Mail 91

Qgiv

SEPTEMBER 14, 2021

That’s why your nonprofit needs its own auction item management policies. When it comes to collecting auction items, the first step is to think about what your audience would appreciate. With that list, reach out to local businesses that carry the items that appeal to your desired audience.

Management 97

Management Photo Accessibility Policy 97

Whole Whale

DECEMBER 11, 2022

There are two new major online privacy policy changes coming in 2020, the CCPA in California and SHIELD act in New York. These acts mimic the standard set by the European Union with GDPR and many of the policies will sound familiar. The New York Stop Hacks and Improve Electronic Security act and the California Consumer Privacy Act.

Law 52

Law Digital Guide New York 52

ASU Lodestar Center

APRIL 1, 2022

They often use financial ratios to measure a nonprofit's impact, but these do not most accurately showcase a program's efficiency. The flow of a compelling story is audience ? You can draw the audience into the story through an emotional hook. The problem with ratios. How to craft the story.

Impact 52

Impact Communication Effective Ratio 52

ASU Lodestar Center

APRIL 10, 2017

At the plenary panel discussion, a woman from the audience, an arts teacher, asked, plaintively, “Why do we have to justify the arts in school? Only within the last decade has research on the efficacy of evaluating the effects of art on audiences been realized (Brown & Novak, 2013). How do you measure that?

Evaluation 56

Evaluation Arts Story Impact 56

AccelEvents

NOVEMBER 3, 2020

Especially with COVID-19 and the rise of physical distancing measures and extra precautions, providing your attendees with as much information about what to do is well appreciated and almost expected. . You don’t want them to be surprised when they learn that the 10 minutes Q&A is actually split between an online and in-person audience.

Virtual 80

Virtual Audience Conference Software 80

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Along with measuring against impact results, it is important to look at how much time has been invested. What are the right tools to help measure success? Measure program success, not just analytics. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. Simply Measured.

Social Media 119

Social Media Channel Difference Media 119

Museum 2.0

AUGUST 20, 2009

While doing research, I found myself digging back into old arguments on museum listservs about photo policies and I want to add my two (very opinionated) cents on this. To me, an open photo policy is a cornerstone of any institution that sees itself as a visitor-centered platform for participatory engagement.

Museum 54

Museum Photo Policy Open 54

Forum One

AUGUST 24, 2022

Narratives have the power to liberate or oppress because they have the potential to influence the beliefs and behaviors of individuals, which in turn can shape institutional policies and practices. Narratives about issues can have impacts and implications for policy. The Importance of Narratives.

Change 46

Change Strategy Attitude Policy 46

TechImpact

JUNE 4, 2014

Find out if all your volunteers are up to date on your nonprofit’s processes, language, best practices, and policies. Understanding who your target audience is, what makes them tick, and why they would benefit from a good product or service is a basic marketing principle that can be employed by all. Deeper understanding of Volunteers.

Retention 184

Retention Volunteer Marketing Help 184

Neon CRM

NOVEMBER 30, 2023

Tokenism: According to Merriam-Webster, tokenism is “The policy or practice of making only a symbolic effort.” Create goals that are specific and measurable to ensure that the stories you tell are purposeful (“specific” and “measurable” just so happen to be the first two letters in the S.M.A.R.T. goals acronym).

Storytelling 52

Storytelling Guide Nonprofit Story 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

At minimum, this application lets people air their concerns to legislators and policy makers easily through Twitter and can amplify more traditional tactics such as email campaigns and signing online/offline petitions. In this example of using grassroots organizing to influence grass tops debates, how do we measure it?

Twitter 95

Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m designing and delivering peer training sessions for grantees all around the theme of social media, learning, and measurement. They measured and learned from the first pilot which was rapid implementation. Living Case Study.

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Case Study Social Media Studies Integration 98

Forum One

MAY 27, 2021

The digital storytelling approach powerfully illustrates all that NRDC has accomplished—from landmark legislation to practical changes that benefit the environment and local communities every day—to inspire audiences to support its work into the future and continue to grow its impact. The Vilcek Foundation. Excellence – Website for Art.

Award 74

Award Communication Colorado Museum 74