Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

Facebook 229

Facebook Fundraising ROI Metrics 229

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

We’ll also share some some tips and frameworks for measuring engagement to improve relationships with your organization’s stakeholders. Then work backwards to identify what motivates your audience to get to the next run on the ladder. How do you measure engagement? That’s the secret!

Measure 98

Measure NTEN Social Media Metrics 98

Allegiance Group

JUNE 13, 2024

These plans, which summarize research about your target audience and center around your top objectives, can serve as an excellent source of truth throughout the campaigns. Deep understanding of your audience. Take the time to research your audience before launching your campaigns. Why does your nonprofit need a marketing plan?

Marketing 52

Marketing Analysis Nonprofit Audience 52

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

Audio 80

Audio Podcast Content Phase 80

Association Analytics

FEBRUARY 14, 2022

We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. Some tips to help you communicate: Be clear on assumptions.

Analytics 169

Analytics Language Associations Case Study 169

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). In a year, what will success look like?

Social Media 96

Social Media Data Strategy Media 96

Nimble AMS

MARCH 25, 2022

Goals and success metrics. TIP: These are examples of high-level goals. TIP: These are examples of high-level goals. To ensure your goals clearly define what you’re trying to accomplish, consider using the SMART approach to goal setting: Make sure each goal is Specific, Measurable, Achievable, Relevant, and Time-bound.

Community 133

Community Online Strategy Guidelines 133

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Next, define your goals by considering how you’ll track, measure, and evaluate its performance. This is where a communications campaign can come in handy. Define the problem.

Communication 91

Communication Campaign Channel Measure 91

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. Yes and no. Using best practices and tips based on research can help you improve. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process.

Audience 107

Audience Social Media Content Media 107

sgEngage

MARCH 19, 2024

Our recent eBook, Nonprofit Expert Insights: Culture of Innovation, shared tips, tricks, and experiences from 11 industry experts across the global nonprofit space. Focus on Your Metrics Metrics will help you translate your data into action.

Culture 84

Culture Create eBook Attitude 84

Kindful

OCTOBER 28, 2021

Your goals could be to increase the number of donors acquired, see an improvement in your return on investment, see increased net revenue, or grow your acquisition audience. The key is to look at your data and see which metrics you want to improve. Tip : When setting your goals, be sure to get all decision makers on board.

Goal 62

Goal Metrics Measure Donor 62

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Nonprofit Tech for Good

JANUARY 17, 2019

It’s an easy way to set measurable goals and to align your objectives with your daily posting. Whether you’ve created a social media content calendar before, or you’re creating one for the first time in 2019, these tips will help you improve your social presence this year. 10) Measure success. 1) Organise your existing content.

Calendar 275

Calendar Social Media Content Media 275

Qgiv

OCTOBER 9, 2023

A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. By building these connections, your for-profit partner reaches a new audience in your supporters, and your organization finds new supporters in their customers.

Causes 52

Causes Marketing Impact Guide 52

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. How to Measure Success.

Virtual 105

Virtual Professional Marketing Fundraising 105

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

Raise 59

Raise Campaign Money Online 59

Candid

JANUARY 30, 2023

For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience? As such, part of the research process should include conducting a survey to understand how connected your audience feels to your nonprofit’s brand right now.

Nonprofit 112

Nonprofit Audience Library Research 112

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

In this post, I’m sharing my slides , resources , and practical engagement tips with a higher purpose. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Here’s a brief summary of the tip with a link to the full post with more tips.

Practice 107

Practice Tips Social Meme 107

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Saleforce Nonprofit

JULY 22, 2021

Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Measuring impact and managing outcomes is at the core of the work performed by nonprofits, academia, foundations, corporate social responsibility (CSR) teams, and more.

Impact 120

Impact Management Organization Evaluation 120

Top Nonprofits

DECEMBER 23, 2021

Even the vaccine’s growing availability, social distancing, mask regulations, remote work, and other safety measures remain facts of life. Here are five tips to help you raise more for your mission: Be transparent with your supporters. Pandemic-Era Fundraising & You: 5 Tips to Raise More. Embrace hybrid events.

Raise 52

Raise Tips Fundraising Virtual 52

Twenti - Digital Marketing For Nonprofits

MAY 20, 2020

5 Tips to Increase Donations with the Google Ad Grant. Here are some tips on how to do just that. The keywords you input determines whether your ad reaches your target audience, so you’ve got to get it right. 5 Tips to Increase Donations with the Google Ad Grant. 10 Tips To Improve Your Nonprofits Youtube Channel.

Grant 52

Grant Google Donation Tips 52

Qgiv

JUNE 23, 2021

Where will your audience see your event advertised? Determine who your audience is. Your ideal audience is unique to your nonprofit and your peer-to-peer fundraising event. Find out where your audience is. Your audience is as unique as your nonprofit. Social media marketing tips. Are you sending out invites?

Practice 52

Practice Marketing Fundraising Social Media 52

NTEN

JULY 5, 2012

Thank you again for being such a great audience. Many of the metrics in our report require no calculations. A good metric to keep an eye on if you’re concerned about churn is Negative Feedback, which represents how often people hide your post or choose to hide all posts from your page. Take some tips from Nonprofit Tech 2.0

Metrics 64

Metrics Facebook Question Benchmark 64

Care2

APRIL 18, 2011

The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. Before we dive into specifics, it’s important to recognize that no one product will measure everything you need and they are not 100% accurate. That said - they are still useful as part of your metrics and tracking.

Social Media 65

Social Media Measure Tools Media 65

EveryAction

AUGUST 11, 2016

Email deliverability is relatively easy to understand - it’s a measure of the success of email arriving in inboxes rather than, say, a junk folder. What email deliverability isn’t is a metric that enough nonprofit fundraisers look at to determine the efficacy of their email programs. Deliverability Tips from an Expert.

email 100

email Spam Money Fundraising 100

DipJar

SEPTEMBER 12, 2022

Targeting the wrong audience. As the first step to developing a strategy, set clear, measurable goals. Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them. Targeting the wrong audience. Targeting the right audience starts with prospect research.

Marketing 52

Marketing Social Media Nonprofit Integration 52

CauseVox

MAY 9, 2023

You can ask the program to generate a list of email ideas and then refine the list based on any number of factors, such as audience, theme, tone and more. Subject Lines Writing subject lines that inspire your audience to open your emails can be a challenge. You can use ChatGPT to measure the success of your emails.

Examples 84

Examples email Communication Language 84

EveryAction

MAY 23, 2016

While I don’t claim to be an expert on interviewing (I’ve had a few terrible ones in my time), my work with nonprofits of all shapes and sizes has taught me how to understand a new audience. Measuring impact has more to do with building awareness in issue areas and the larger public conversation. Why we consider making the switch.

Attitude 101

Attitude Interview Job Profit 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Greater Giving

MAY 25, 2022

From board members to newsletter subscribers to volunteers to former donors, your database contains a heterogeneous audience with different interests and needs. You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel.

ROI 81

ROI Marketing Strategy Sponsor 81

Bloomerang

AUGUST 22, 2023

More than 75 percent of Gen Z and Millennial donors reported preferring giving online, meaning it’s essential to use fundraising solutions that help you better understand and connect with this audience. Plus, if you stick around at the end of the post, you’ll discover a few key tips for finding the right fundraising site for your needs.

Websites 77

Websites Paypal Fundraising Nonprofit 77

AccelEvents

AUGUST 10, 2020

To help you compile this survey and get the data you need, we’ve compiled a few tips for writing post-event surveys and details of some of the most important questions that you need to ask. Here’s what you need to know about post virtual event surveys: Tips for Crafting Your Post Virtual Event Survey. Ask NPS questions early.

Survey 98

Survey Virtual Question Sponsor 98

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics.

Metrics 55

Metrics Benchmark Rate Newsletter 55

sgEngage

SEPTEMBER 5, 2023

Improving Business Process with Process Maps : Is it really an improvement if you can’t measure the impact? Consultant and nonprofit CFO Stephanie Skryzowski will guide you through effective strategies to help your leadership and board actually grasp your financial metrics. Who doesn’t want to reclaim 80% of their time?

Blackbaud 85

Blackbaud Chart Denver Nonprofit 85

sgEngage

OCTOBER 4, 2022

It is at the heart of every grant you write and outreach letter you send and is the first metric you use to measure your impact year to year. Identifying your unique value and presenting it to your audience in a way that speaks directly to your ideal donors can be the #1 factor that moves the needle in your fundraising efforts.

Data 72

Data Test Blackbaud Donor 72