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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . This message is going to be different from any other advertising or marketing message as PSAs have stipulations. . You also need to talk to everyone, not a specific audience.

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AI for Social Media: Supercharge Your Copy, Images & Videos

Forum One

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth.

professionals

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Why Shame Marketing Approaches Are Not Effective

Media Cause

At least you’re not Becky…Why Shame Is Not an Effective Marketing Approach. With so much of this conversation happening in marketing and advertising, specifically, you’d imagine that some of the industries’ old standby tactics—criticism, shame, othering, etc.

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Rethink, reuse, and repurpose: How to create more social media content with less work

Candid

At the Nonprofit Marketing Summit earlier this month, I shared how we do this—from how we rethought why we are on social media and our process for repurposing content (without getting too repetitive). This will help you understand what your audience may be interested in. Less than 10% of your audience sees any given post.

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A Quick Guide to Creating a Nonprofit Podcast: 5 Steps

Achieve

Leverage the benefits of this fast-growing industry and reach a larger audience by creating a nonprofit podcast. This guide will give you the rundown on how to get started so you can smoothly host an engaging podcast that will “wow” audiences. Connect with your audience in a new way. Why start a nonprofit podcast? Stay hydrated.

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Nonprofit Fundraising Videos Inspire More Giving

Get Fully Funded

Thanks to YouTube, videos can be raw, without heavy editing, and still strike the right chord with audiences. “We Virtual tour: A peek behind the curtain at your organization will engage your audience, especially those who are curious about your work. For a longer video, consider writing a script.

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Social SEO and the Rise of Alternative Search

Media Cause

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. A new wave of digital marketing is coming through, and adaptation is important for your nonprofit to stay relevant. That’s Social SEO at work.

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