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5 Social Media Stats That’ll Help Your Nonprofit Understand Audiences

TechImpact

We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. 23% of Twitter users make less than $30,000 per year. But what social platform are they on the most?

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. X | Twitter Ads Transparency Center: [link] Requires generating a static report that takes time and doesn’t allow US targeting for region.

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Why Nonprofits Need a Values-Based Social Media Strategy

Non Profit Quarterly

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

In this blog, we’ll explore a few key types of advocacy that help organizations drive positive change; tactics that unite and activate supporters; and technology to make this important work more effective and efficient. Often, the central issue is a specific policy or a cultural phenomenon that the organization seeks to promote or eliminate.

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It’s 2013: Where’s your nonprofit’s social media policy?

ASU Lodestar Center

Having a social media policy in place will help you answer these questions, and inform you or your social media manager on what to do in similar situations. What’s in a social media policy? Handling controversy: This quite possibly the most important part of any social media policy. How to write your policy.

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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

Leveraging the networks and personal brands of your staff as champions can help your organization’s communications strategy have more impact. With a few guidelines and a little training, employees can use social channels effectively in service of your organization’s mission AND their own learning.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. These numbers are based on the performance of Nonprofit Tech for Good, and of course, vary depending upon how your nonprofit uses Facebook and Twitter. For example: 1. Breaking news that communicates the story of your mission and programs.

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