Nonprofits Source

OCTOBER 30, 2023

Events are a staple in the nonprofit sector, helping to meet various purposes like fundraising, donor acquisition, and supporter engagement. Not only do you have to pick the type of event, such as a charity golf tournament , gala, or bake sale, but you also have to decide if your event will take place in-person or virtually.

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NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? You have a cause and a message to share, but getting it out there to the right people isn’t always easy. When maximizing audience growth, an aimless attempt rarely works. This helps provide the basis for confident action. Quality staff? Higher touch?

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M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! August 16: Fewer Guesses.

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.orgSource

AUGUST 28, 2023

Passion plus knowledge is a powerful hook, making people who were about to swipe stay for a while. He defined it as “those people who possess a distinctively original idea, a unique point of view, or an unprecedented insight into their industry.” Meet people where they are going, not where you imagine they want to be.”

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CauseVox

JUNE 15, 2023

Whether you’re running a marathon to raise money for mental health or you are a nonprofit considering hosting a peer-to-peer birthday fundraiser , building an effective personal fundraising page is the first step towards creating positive change in the world. What is Peer-To-Peer Fundraising?

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Nonprofit Tech for Good

MAY 8, 2023

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. With more eyes on your message, more people will be persuaded to take action and help support your mission. Text messages help your organization accomplish this!

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Greater Giving

FEBRUARY 16, 2023

The Camp Rosenbaum Fund included a virtual audience in their live event for this one important reason. As more people become accustomed to consuming content online, events require thoughtful design to keep them fresh and viable. The purely online event had also drawn supporters from outside their typical gala’s 250-person guest list.

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Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives.

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Forum One

JULY 8, 2021

People are unique individuals, so it’s important that your email personalization matches their uniqueness. Email personalization helps ensure your emails stand out as relevant and worth engaging with. Develop audience personas and segmentation. According to Oberlo , 293.6 billion in 2022.

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Bloomerang

JULY 6, 2021

As the world starts to open back up after the COVID-19 pandemic, now is an excellent time to re-imagine the various components of your organization and whether or not an in-person fundraising event makes sense. Because of the restrictions on in-person gatherings, there were a lot of changes in the past year when it came to nonprofit events.

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Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. Human-centered design, design thinking, and research best practices all champion the value of putting people first.

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Nonprofit Tech for Good

JANUARY 19, 2024

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. A word on content and AI Search for SEO tips and you’ll read a lot about creating good content that people will want to read.

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Action Practice Tips Seattle 271

Association Analytics

MARCH 13, 2024

The resulting data can help identify where members are in their journey, which members might be falling through the cracks, what opportunities your association can take advantage of to improve membership offerings and benefits, and so much more. Start discussing what metrics will help you make overarching decisions.

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Bloomerang

DECEMBER 6, 2021

Good communication is the key to being an effective fundraiser, building strong relationships, leading well, and serving the people you’re working to help. Stories help embed a message into context and, often, entertainment. The audience needs to hear the message but wants to consume the peanut butter, so to speak. .

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Greater Giving

FEBRUARY 10, 2022

The two-prong approach gave those who were eager to socialize again the chance to attend the in-person gala, and everyone else could tune in from home—with both groups watching the same live auction and bidding on the same items, which kept everything fair. Prioritizing the Live Gala Experience Brought in Big Bucks.

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Neon CRM

MAY 26, 2023

When you build your strategies around community, personalization, adaptability, and automation, you can create a campaign that resonates with your constituents. In three simple, frequently updated stats it tells every visitor what it’s doing, who it’s helping, and where it’s helping right now.

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Bloomerang

DECEMBER 14, 2021

In part two of this series on the skills you need to be a great nonprofit storyteller, I talk about how to engage your audience emotionally through creative storytelling. In the first part of this series, I talked about why you need to define your goals, your brand and voice, and your audience before crafting your story.

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sgEngage

MARCH 18, 2022

Komen found that many peer-to-peer fundraiser participants were resistant to ask their friends and family to donate to a cause they supported during the pandemic, a time when many were facing financial and personal hardship. In this guide, we’ll walk through the process that Komen used, as well as the fundraising and audience growth results.

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Association Analytics

FEBRUARY 20, 2024

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? What’s slowing these association’s down?

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Create Strategy Associations Registration 169

Achieve

AUGUST 25, 2022

Public speaking and presentation skills can help you craft better written and verbal communications, whether you’re engaging with your team internally or connecting with an external audience. . Take the time to craft better public speaking skills, so you can connect with each of these internal audiences on a deeper level.

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Greater Giving

NOVEMBER 29, 2021

As charitable donors grow eager to return to in-person events, our nonprofit clients have been asking us how to provide those exciting live fundraiser experiences while keeping everyone safe and comfortable. This one small addition can really help guests feel more comfortable and protected throughout the night.

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Bloomerang

SEPTEMBER 28, 2021

Today’s question comes from a board member who wants advice on hosting in-person events vs. continuing with virtual fundraising. . Dear Charity Clairity, I’m on the board of a local nonprofit, and we’re exploring the idea of hosting an in-person fundraiser in May 2022. I know it’s hard to predict how the spring will look.

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Top Nonprofits

MAY 24, 2021

The recap is provided to allow our audience to learn from other nonprofit leaders. We know in-person programming is slowly coming back and you need to bring back your audience members who have fallen quiet during the pandemic. How will you keep both audiences engaged? New virtual audiences. Let’s find out.

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Achieve

AUGUST 12, 2021

The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . Communicate with your audience by showing engaging photos of your work or a testimonial.

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Audience Tips Fundraising Social Media 82

Association Analytics

APRIL 4, 2022

Most of the associations we have spoken with are returning to in-person meetings and conferences in 2022. The data that you gathered from these events is a valuable asset to help inform your decision. Leveraging analytics will help you identify if there is value in continuing hybrid or online events for your organization.

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Hosting Virtual Associations Analytics 321

fusionSpan

AUGUST 17, 2023

But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests. When that’s the case, content personalization becomes a crucial part of your membership experience.

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Nonprofit Tech for Good

JULY 2, 2020

By Kayla Matthews , writer at ProductivityTheory.com – a blog dedicated to helping others better their productivity. Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Instagram offers two account types — business and personal profiles. They also appeal to different audience segments.

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Nonprofit Tech for Good

JUNE 4, 2022

1) In-person fundraisers. Let’s start off with the oldest, most classic way to fundraise: An in-person fundraiser. Although in-person fundraisers are the most traditional fundraising method, the fact they were out of the question during the two years of the pandemic has resulted in a surge in popularity. 2) Virtual fundraisers.

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Qgiv

APRIL 13, 2021

Keep reading to learn how your nonprofit can use social media to drive people to your donation form! Pandemic shutdowns placed limitations on in-person fundraising. Social media is an incredibly valuable tool to get in front of your audience and educate them about your organization. The same content goals exist for nonprofits!

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Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Attracts new supporters and partners with information about how they can help change the world. And each approach has different strategies to help you maximize your marketing efforts.

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sgEngage

MAY 18, 2022

And this year, at long last, our events are back to in person — mostly. In returning to in-person events this year, you’ll be able to remind your constituents of why they continue to come back year after year to your event, beyond supporting your mission. Here are three keys to returning successfully to in-person events: .

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TechImpact

MAY 1, 2014

The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. Connect with as many people as possible. The bottom line is, engaging with audiences is difficult. Additionally, engagement means something different to every person who’s looking to grab a piece of the pie.

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Audience Content Marketing Social Media 132

Nonprofit Tech for Good

JUNE 20, 2022

Whether virtual, in person, or hybrid, raffles are an effective way to raise money for your nonprofit (case in point—the $9,420,506 raffle organizers on Eventgroove have earned for their causes since November 2019). We know you’re asking yourself, “Why on Earth would a person pay anything when they don’t have to?!” .

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Nonprofit Tech for Good

JULY 30, 2023

Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level. By sharing real stories of the real people or communities you serve, you can appeal to the hearts of potential donors, volunteers, and partners.

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Nonprofit Tech for Good

MAY 4, 2022

It is recommended that you form a Branding Committee of no more than 10 people, made up of a variety of your constituents — board members, senior and junior staff, members at-large, donors, and colleagues. What might your target audience get confused about when they think of your organization?

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

What are the strategies and tactics that best helped you achieve your goals last year? This analysis can help guide you towards what best engages your target audiences. You might think they’re redundant—but your audience won’t. 3) Revisit Your Target Audiences and Their Motivations. 2) Review Your Goals.

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EveryAction

MAY 30, 2023

Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort. Before you get too far, don’t forget about a marketing plan!

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