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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Search Engine Optimization.

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Geo-Tagged Map Shows Impact of Hurricane Joaquin in Real Time

VisionLink

5, 2015— VisionLink , a community inspired software and consulting company, has developed a free, shareable, real-time, geo-tagged map depicting actual damage reports produced by Hurricane Joaquin. It is reassuring to know that VisionLink software has been tested like no other. Douglas Zimmerman , president and CEO of VisionLink.

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iOS 15 Email Marketing: Adapting to Increased Privacy

Whole Whale

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Likely, your average open rate will increase and you’ll need to set news goals around email opens. Use your UTMs.

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Reach New Audiences with Facebook Geolocation

Achieve

billion users, how do you locate your target audience and direct their gaze your way? geolocation” the marketing buzzword of 2017, and we don’t disagree – so we looked closer at two ways geolocation can activate Facebook audiences around your nonprofit. refine your audience by location. refine your audience by location.

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What to expect when you’re expecting to rebrand your nonprofit

Candid

Before you commit to a complete overhaul of your nonprofit’s branding , make sure you understand what a rebrand entails: Your audience’s perception of your nonprofit will change. The scope of your nonprofit’s rebrand will depend on your goals. The scope of your nonprofit’s rebrand depends on your goals.

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Audience-Engagement Successes and Failures

Museum 2.0

Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people. Without an internal understanding of humanity, it’s hard to be audience-centered.

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5 Fundraising Power Principles to End Your Year Strong

sgEngage

Run NCOA and address standardization, test email addresses, remove deceased record — this is a year-round effort, but extra important for a big end-of-year push.” Pay extra attention to tags on top donors and reach out to those who haven’t given in a while or haven ’ t been contacted lately. Is there drop off? If so, where?