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Gen Z Is Ready to Join Your Junior Board of Directors

sgEngage

My close circle includes two younger cousins, both members of Generation Z. According to USAFacts.org, Gen Z is the generation born in the 15-year span from 1997 to 2012. This is the newest generation to gain influence in the world. This is the first generation that never knew life before smartphones. ( Well, sort of.)

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Supercharge Your Intern Program: 18 Proven Assignment Ideas Across Marketing, Data, & More

Whole Whale

The safest way to have interns participate in social media is to have them analyze the data and then come up with sample posts for the platform. Have your interns take the Whole Whale Be Your Own Social Media Guru course to better understand the theory and analytics behind major platforms. Visit Campus 15.

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Crafting Captivating GivingTuesday Nonprofit Storytelling

Greater Giving

A well-crafted narrative not only communicates your mission but also establishes a meaningful connection with your audience. Know Your Audience Before penning down your story, it’s imperative to understand your audience. Apply this structure to your nonprofit’s story by showcasing the journey of those you serve.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Investigate how well your audiences perform. Are your conversion rates different for different audiences? Most ad platforms (Facebook and Google) will let you set them up automatically on your links. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition.

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How to Build a Social Media Following: Top Secrets Revealed

Nonprofits Source

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Understand your audience As the old saying goes, you can’t be all things to all people. The content you post should be crafted with your platform and audience in mind.

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8 Steps for Creating an Event Marketing Plan

AccelEvents

Events of all shapes and sizes can be used for lead generation, revenue growth, and brand awareness. If you can, try hosting an in-person event and then filming and streaming each session online so the virtual audience can get as much as possible from the experience. . An event management platform. In-Person Events.

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The Ultimate Guide to Social Media for Nonprofits

Qgiv

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. With the power of shares and the possibility to go viral, even the smallest organization can reach a global audience.