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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%.

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How to Write Fundraising Emails That Get Results

Get Fully Funded

Email is a powerful marketing tool, but to get results you need to learn how to write fundraising emails that connect emotionally and inspire people to give. That means you can’t throw just anything in an email, push “send,” and expect thousands of dollars to pour in. That means you may need to leave out a few things.

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PRSA Nebraska: Email Marketing

Amy Sample Ward

Topic : Email Campaigns: Know Your Audience and Get Results. Description : Pressing “send” on an email campaign isn’t as easy as it used to be. Meanwhile, the patience and time of email recipients is. Public relations professionals must have strategic, well-informed plans to meet their email campaign goals.

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How I learned to stop yawning and love the Zoom Room

Candid

Yawns are contagious, and nothing makes an audience sleepier than to see that you are fighting not to slip into unconsciousness. . But sometimes someone joins Zoom and then gets distracted by Slack or email or Twitter. Launch a poll, ask for feedback, switch speakers, turn off the slides. Your audience will thank you for it.

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Reflections from #MFOM14: Email Marketing, Fundraising, and Visual Communications

NTEN

At #MFOM14, I participated as a speaker, leading one workshop, Email Marketing to Support Year-Round Online Fundraising , and as a panelist for the session, Visual Communication: Create pictures, videos, and presentations quickly, easily, and affordably. Let that inform your decisions on what channel(s) to use to reach your audience.

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! Email Campaigns: Know Your Audience and Get Results. I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. View more presentations from Amy Sample Ward.

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4 Steps to Breaking Down Complicated Content

Media Cause

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

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