sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

Audio 74

Audio Podcast Content Phase 74

Association Analytics

FEBRUARY 14, 2022

Ask your colleagues questions. Be sure to ask stakeholders in different departments. Use softer, more open-ended questions to get detailed information that you will capture in writing for your plan. What questions do you want answers to from data? Process – If you have a question, what is the process to get your answers?

Analytics 169

Analytics Language Associations Case Study 169

Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

Content 294

Content Create Headline Lithium 294

Achieve

MAY 3, 2024

One way to achieve this is by implementing an email strategy where you send a series of emails that educate and inspire your target audience and provide them with a clear call-to-action. Unbiased questions and open-ended prompts can offer valuable insights into event success and areas for improvement.

Analytics 59

Analytics Data Spam Fundraising 59

sgEngage

MARCH 19, 2024

In a culture that supports innovation, everyone feels encouraged and confident to brainstorm, introduce new ideas, ask questions, and start conversations in order to identify opportunities for enhanced impact. Trust: A trusting environment ensures your team feels comfortable sharing their ideas and asking questions.

Culture 78

Culture Create eBook Attitude 78

Nonprofits Source

FEBRUARY 22, 2024

With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch. Determine your goals and audience. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience. Sponsorships page.

WordPress 52

WordPress Content Strategy Create 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

One is about nonprofit performance assessment and written for an audience of nonprofits, especially those that manage social service programs. The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.”

Metrics 101

Metrics Measure Analytics Method 101

AccelEvents

JULY 20, 2020

When choosing a virtual platform, though, it is important to ask the right questions so you can be sure that it will provide the right features and benefits for your event. To help you to discern between platforms, and to prepare you for choosing the right one, we’ve prepared a list of questions to have on hand.

Virtual 52

Virtual Platform Question Broadcast 52

Saleforce Nonprofit

JULY 8, 2021

Understand Your Audience. Take a look at those in your target audience. How are the answers to these questions impacting your fundraising? From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience.

email 116

email Marketing Strategy Tips 116

The MatrixFiles

FEBRUARY 23, 2024

Americans today question the value of a college degree and mistrust the so-called “ivory tower” experts. They also distrust the media, calling bias and questioning facts. One association conducts an annual brand tracker; trust in the association is one of the metrics.

Associations 130

Associations Industry Government Education 130

EveryAction

JUNE 8, 2023

The goal is to move your position forward while engaging your supporter audience. Through integrated multichannel campaigns and intense optimization based on audience and key performance metrics, MESG Marketing helps nonprofits raise more money, grow and cultivate constituent bases, drive advocacy actions, and develop their online brands.

Advocacy 143

Advocacy Local Audience Poll 143

sgEngage

APRIL 17, 2024

Clean data allows you to reach the right audience at the right time with a higher probability of getting their attention and sealing the deal, whether that is a donation, a new student enrollment, or simply getting current parents at your school to sign a permission form. Looking backwards at historical data helps you answer that question.

Chart 81

Chart Map Data Attention 81

Candid

JANUARY 24, 2024

And it’s no different for social media managers. Here are my takeaways for the new year: LinkedIn, Instagram, and YouTube have growing audiences, and those audiences are increasingly engaging with our content. There’s a stable audience, but historically they didn’t engage much. Facebook is an interesting one for us.

Social Media 52

Social Media Data Strategy Media 52

Bloomerang

OCTOBER 1, 2021

Great question! However, most board members aren’t familiar with various fundraising metrics and won’t be able to draw effective conclusions when they’re presented with data without an explanation of what the data shows. . The last thing you want to do is waste their time and bog their donor reports down with unnecessary metrics. .

Report 121

Report Data Donor Metrics 121

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

But in the race to remain current, we can sometimes forget to take a step back and ask ourselves a few basic questions: How do we know if all our social media efforts are actually worth the investment? Are we actually making a difference? Look to attract crossover audiences who don’t only follow other organizations like you.

Social Media 119

Social Media Channel Difference Media 119

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

Yet, there are those constant nagging questions. What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” On Twitter, it is retweets.

Metrics 96

Metrics Facebook Data Measure 96

M+R

JULY 27, 2023

After asking a lot of questions and convening small roundtables of non-profits to explore cultivation messaging, we found that many groups are grounding their cultivation efforts in a little bit of data and a whole lot of assumptions. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right?

Fundraising 52

Fundraising Test Advocacy Metrics 52

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Last week during the Salsa Conference, I was asked this very question, why is social media data important - by Adrianne Burke, of Salsa Labs, during our panel Measuring Your Social Media. Why is Social Media Data Important?

Metrics 77

Metrics Social Media Media Social 77

Neon CRM

SEPTEMBER 1, 2023

By presenting this data to the board, you can inform discussions, provide evidence-based recommendations, and bridge the gap between different perspectives. You can segment data in dozens of ways to help your board members understand your audience and what’s important to them.

Guide 52

Guide Business Support Metrics 52

Forum One

APRIL 23, 2024

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. Metrics: Select quantitative measurements like Pageviews, New Users, or Conversions. 2021-01-31), relative dates (e.g.,

Analytics 45

Analytics University Data API 45

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. When first starting this process, look for opportunities to segment your audiences based on the marketing vehicles you’re already using.

Personal 101

Personal Test Demographics Analytics 101

sgEngage

APRIL 10, 2023

In this article, we’ll go over each of these tips in detail so you can better engage your school’s donor base: Intentionally target your audience. High schools will naturally need different approaches than elementary schools , so be sure to tailor each strategy to your school’s specific needs as we explore these tips. Trivia nights.

Donor 74

Donor Community Tips Fundraising 74

Classy

JULY 14, 2021

As you organize your nonprofit virtual fundraising event , you’ll also want to ask yourself questions during planning, execution, and follow-up on whether your schedule is respectful of your participants’ time. Make Your Content Accessible to Varying Audiences. How to Measure Success.

Virtual 105

Virtual Professional Marketing Fundraising 105

M+R

MAY 31, 2022

Now, however, we’ve got three different open rates to think about. You’ll see them go by different names, but for the sake of this blog I’m going to call them: Human opens — what “opens” were before this change rolled out. To add to the confusion, different email tools are handling this change in different ways.

Mail 108

Mail Spam Rate email 108

Nonprofit Tech for Good

AUGUST 9, 2021

That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Media Cause

FEBRUARY 12, 2024

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. Social Media’s Impact on Google Search How does In-Platform Social SEO differ? How Does In-Platform Social SEO Differ? The short answer is “no.”

Search 59

Search Alternative Social Social Media 59

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. What is the difference between donor acquisition and retention? While different, these concepts are related. The steps in this process will look different from nonprofit to nonprofit.

Fund 52

Fund Donor Strategy Search 52

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

Websites 115

Websites Nonprofit Audience Mobile 115

Kindful

MARCH 25, 2021

Whether it’s information taken from your online donation forms or metrics on past campaigns, your fundraising data can clue you into which supporters are likely to give and do wonders for your donor communication strategy. After all, how you engage and talk to these supporters will differ. Let’s learn more! Event registration.

Communication 98

Communication Donor Data Guide 98

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. Prescriptive Analytics: This is the process of simulating possible outcomes, to understand the risks and benefits of different decisions. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it. 4 Types of Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Forum One

FEBRUARY 28, 2023

For many organizations, different departments have different data storage requirements and they end up with their data stuck in different platforms. Many of the tools organizations work closely with were built by different teams with different business models. What services do our audiences engage with most?

Data 64

Data Analysis Map Accessibility 64

sgEngage

OCTOBER 4, 2022

It is at the heart of every grant you write and outreach letter you send and is the first metric you use to measure your impact year to year. he would likely end up with a different answer from every source. It can even shift depending on which segment of your audience you’re speaking to. But what about your value proposition?

Data 67

Data Test Blackbaud Donor 67

CauseVox

MAY 9, 2023

ChatGPT is an advanced AI language model that processes vast amounts of information to generate responses to questions and statements entered by the user. You can ask the program to generate a list of email ideas and then refine the list based on any number of factors, such as audience, theme, tone and more. What is ChatGPT?

Examples 83

Examples email Communication Language 83

NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. It's worth taking the time to set up a different page for each traffic source.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Allegiance Group

FEBRUARY 27, 2024

We’ll walk you through what GA4 is, how it differs from previous versions, and how you can get set up. GA4 has much of the same functionality but with some key differences. Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period. What Is Google Analytics 4?

Analytics 52

Analytics Google Fundraising Track 52

Bloomerang

JUNE 1, 2022

Assess your previous year-end campaign and ask yourself the following questions: Did we reach our campaign goal? If you find that your marketing efforts were misaligned with your audience, conduct more audience research to help understand your supporters better. Was the fundraising total more or less than what we expected?

Guide 107

Guide Giving Nonprofit Metrics 107

Qgiv

JANUARY 12, 2023

Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Choose useful metrics that track things like your engagement, impressions, reach, referrals, and conversion rates. Build your audience persona. What do they like?

Social Media 52

Social Media Strategy Media Donor 52