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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

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Setting The Tone: The Impact of Music Choice in Video Development

Association TV

The same applies for your video project; your choice of song gives you the power to influence the way your audience feels. cue in evil laughter* But seriously, music can be a critical component in developing the tone of your videos. Well, it’s because they want to evoke a specific feeling or vibe with every selected tune.

Music 293
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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. When we develop donor personas, we’re essentially painting detailed portraits of our ideal supporters. Why Do Donor Personas Matter?

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Developing a Product Mindset for Impact

Forum One

A product, whether in the for-profit, nonprofit, or government sector, is a powerful tool that delivers a valuable service to a specific audience. City Health Dashboard NYU’s Langone Health’s Department of Population Health developed the City Health Dashboard to share and compare data on 37 measures of public health across more than 500 U.S.

Product 88
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Three benefits of developing thought leadership content at your association

Nimble AMS

Follow our guide to develop quality thought leadership content at your association to reach both members and non-members within your industry. The benefits of developing thought leadership content ?. As you strive to be a thought leader in your industry, it’s vital to develop quality content for your association.

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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 298
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Audience & Message Research: free webinar on August 16

M+R

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!