Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? Are we actually making a difference? If you want to reach a broader social media audience, post about topics outside of your specific issue area. Look to attract crossover audiences who don’t only follow other organizations like you. By Sacha Evans.

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Social Media Channel Difference Media 119

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

Communication 292

Communication Fundraising Test Hints 292

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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Marketing Guide Nonprofit Channel 52

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. This shows that appreciation for this communication channel is growing among younger generations. Direct mail reaches different audiences.

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Mail Fundraising Nonprofit Channel 52

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

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Story Guide Support Analysis 104

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2014

The methodology and report provide some great insights about how to think about social media behaviors of our audience. What is important is that when you look solely at your social media analytics – say for example what content gets the most views or engagement, the data represents only one part of your audience.

Social Media 126

Social Media Audience Analytics Media 126

Nonprofits Source

MAY 6, 2024

With approximately 344 billion emails sent per day, it’s no wonder why so many recruiters use this channel to source, engage, and secure job applicants. In this guide, we’ll explore different ways to enhance your nonprofit’s recruitment and talent acquisition strategies with email. Use calls-to-action. Pay attention to subject lines.

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email Tools Strategy Application 52

Nonprofit Tech for Good

MAY 13, 2022

It’s important to understand your traffic sources so you can attribute revenue to different ways you’re trying to find more donors. Investigate how well your audiences perform. Are your conversion rates different for different audiences? It’s a subtle, but important difference. What are UTM s?

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Donor Track Campaign Facebook 285

.orgSource

APRIL 29, 2024

Once you’ve signed on for the voyage, know that every AI from ChatGPT to DALL-E has a different personality and skill set. David, who is CEO and Executive Vice President at the Society of Critical Care Medicine, was describing how that group is experimenting with and using AI. “This rocket is moving at warp speed.

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Learning Brain Associations Training 221

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. What is the difference between donor acquisition and retention? While different, these concepts are related. The steps in this process will look different from nonprofit to nonprofit.

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Fund Donor Strategy Search 52

EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) That is a big difference! Use audience segments to appeal to your target audiences. Don’t worry, it doesn’t need to be complicated.

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Gift Consultant Audience email 207

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2017

This past month I’ve done several workshops where I experimented with different audience online interaction tools to engage people in the room as well as a remote audience tuning in through a live video stream. I tested a few different options and here’s what I learned so far. I did not have a remote audience.

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Interaction Audience Poll Tools 81

Association Analytics

MARCH 1, 2023

For some, it might feel like a continuation of the past three years – learning how to adapt, shift priorities, and engage with members in different ways. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Read more about their story.

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Associations Product Virtual Survey 320

Nonprofit Tech for Good

NOVEMBER 22, 2021

Online shopping saw a boost during the COVID-19 pandemic, and the 2021 holiday season is no different with about 94 percent of consumers planning to shop online for gi fts. You know your audience best. For example, Heal the Bay’s Gorgongosa Coffee : Don’t promote everything in your Shop all at once on your channels.

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Facebook Los Angeles Online Effective 267

The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

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Guide Donor Fundraising Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

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Analysis Audience Test China 105

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. How large is the potential audience?

America 105

America Digital Audience Channel 105

sgEngage

MARCH 22, 2022

Segment your audience . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. According to our guide to multi-channel marketing , companies that switch to integrated marketing techniques see an average 24% increase in their marketing ROI.

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Retention Communication Donor Strategy 96

M+R

JULY 27, 2023

After asking a lot of questions and convening small roundtables of non-profits to explore cultivation messaging, we found that many groups are grounding their cultivation efforts in a little bit of data and a whole lot of assumptions. Email fundraising response rate went up 11% for the test group. Okay, back to the results… ???

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Fundraising Test Advocacy Metrics 52

EveryAction

JUNE 21, 2023

There are a multitude of advocacy messages that advocates can share with officials at different levels, and the right one for your campaign will depend on the audience, who’s sharing the message, and your goals. Creating change is not a “one-size-fits-all” effort—there’s room for many voices. Pride is forever.

Advocacy 199

Advocacy Generation Strategy Awareness 199

M+R

MARCH 14, 2024

Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year. We’re going to look at two very different Giving Days to show what works!

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Giving Museum New York City Boston 96

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan? Summarize it!

Social Media 138

Social Media Media Tips Social 138

The Modern Nonprofit

MAY 1, 2024

Well-planned events enable nonprofits, community groups, businesses and government agencies to showcase AAPI arts, food, performances, and more. The theme should resonate with both the AAPI community and also general audiences. Reach out to Asian American student groups on college campuses as well.

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Celebrate Education Fundraising Culture 59

Media Cause

NOVEMBER 15, 2022

UTM tracking provides your nonprofit with a way to understand how supporters get to your website and how interactions and engagement differ depending on the source. It’s the starting point for understanding audience behavior and optimizing your website for a variety of users and journeys in order to meet your nonprofit’s goals.

Guidelines 52

Guidelines Track Practice Analytics 52

Bloomerang

MAY 15, 2023

Segment Communication Your supporters are individuals with different reasons for giving, different levels of involvement, and different ways they want to connect with you. When you segment your communication to speak to each group of supporters individually, it becomes more interesting and relevant to the individual.

Data 90

Data Gift Relationship Interaction 90

Forum One

NOVEMBER 15, 2022

If your organization requires the translation of content to languages other than English, it means that your audience is multicultural, multilingual, and diverse. Translations need to be culturally adapted and written in compliance with plain language best practices so they can be truly useful for your target audiences.

Content 59

Content Strategy Develop Language 59

Neon CRM

OCTOBER 6, 2023

That’s why we’ve collected 10 different ways that your nonprofit can increase your ticket sales. Create Different Ticket Types Your nonprofit’s supporters are not a one-size-fits-all group. They cater to a broad audience and are often more affordable, making them an excellent choice for attracting a large number of attendees.

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Tips Fundraising Local Channel 52

Allegiance Group

MAY 18, 2023

Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors. Develop a following on popular social media channels by posting informative articles and highlighting your organization’s work and impact.

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Digital Practice Donor Strategy 52

Nonprofit Tech for Good

OCTOBER 25, 2019

Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities. 2) Cross-promote via multiple channels. 3) Send direct invitations to past creators.

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Facebook Raise Fundraising Audience 221

Achieve

JUNE 2, 2021

As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns. Segmentation refers to dividing supporters into groups based on shared characteristics. Guides like.

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Mail Course Campaign Digital 94

Greater Giving

DECEMBER 15, 2022

Outreach is all about creating and cultivating relationships with your donors, and digital marketing is no different. Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels.

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Digital Marketing Donor Channel 75

Neon CRM

OCTOBER 31, 2023

Your donor engagement strategy may outline different recognition tiers by gift amount ($50 donations receive a shout-out in your newsletter, and $250 donations receive a plaque, for example). Report: Report back to donors and share how your nonprofit is making a difference. You can try: Sending donor surveys.

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Donor Strategy Nonprofit Phone 98

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy.

Marketing 52

Marketing Tips Influence Nonprofit 52

Greater Giving

JUNE 27, 2023

Consider the cause you support and choose packages that resonate with your audience and supporters. If you help families, make sure when you are selecting auction packages they are family friendly or include accommodations for larger group sizes.

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Sponsor Conservancy Captivate Channel 75

Media Cause

JUNE 30, 2022

What’s different between this ad and the other five in the ad set? I recommend this process for all channels except Search. i.e. client, KPI/goal, channel, vendor. To set up your sheet, highlight the top row in a background color and list your attributes (Client, KPI/Goal, Channel, etc.) Who is this ad targeting?

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Report Build Media Channel 52

Neon CRM

JUNE 23, 2023

GivingTuesday is a global generosity movement, and this is a great reminder that generosity comes in tons of different forms. GivingTuesday Participants Want to Be Part of a Huge Group of People Doing Good 52% of GivingTuesday supporters said that they are drawn to the idea of a bigger group of people doing good.

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Statistics Fundraising United States Global 98

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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Facebook Fundraising ROI Virginia 236