Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

Benchmark 103

Benchmark Social Media Global Project 103

EveryAction

SEPTEMBER 7, 2022

Sustainer programs are growing in popularity—M+R’s Benchmarks for the year 2021 found that recurring giving grew by 24 percent over 2020. Given this trend, we asked some of our partners, what are some messaging and communications best practices to help nonprofit fundraising and engagement staff recruit and retain more recurring donors?

Communication 130

Communication Practice Program Instruction 130

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

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Benchmark Digital Trend Report 62

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

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Benchmark Facebook Report NTEN 60

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking Study by Devon Smith.

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Benchmark Social Media Measure Results 96

Kindful

JANUARY 5, 2022

The Nonprofit Advertising Benchmark Study is a report from Whole Whale , a B Corp digital agency that works with nonprofit and social impact organizations. Whole Whale works with nonprofits and published this data to help organization leaders have a better idea of how to set their fundraising and advertising budgets.

Studies 87

Studies Music Benchmark Museum 87

Media Cause

FEBRUARY 16, 2024

By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. Strategy is vital.

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Benefit Marketing Change Time 64

Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. Here are our top advertising tips to help your nonprofit supercharge your paid media strategy: 1.

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Tips Organization Channel Benchmark 52

Whole Whale

MAY 2, 2024

Meta descriptions and tagging Interns can be given assignments to clean up tagging and past content on platforms like YouTube or Pinterest which will help discoverability. Writing meta descriptions for main pages on your website is another good task that will help indexing of a website. Many eyes make for light work. Visit Campus 15.

International 52

International Program Ideas Data 52

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

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Online Fundraising Benchmark Adwords 92

EveryAction

SEPTEMBER 2, 2022

If your nonprofit is looking for more reasons to dial in on mobile messaging, M+R’s Benchmarks report has found that texting is growing in the nonprofit sphere—these are just a few key points from 2021’s report : SMS audience sizes grew by 26 percent over the previous year—much faster growth than email audience sizes.

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Mobile Digital Fundraising Advocacy 130

Bloomerang

AUGUST 29, 2022

Here are my top five tips to help every nonprofit craft a winning digital ads strategy: 1. Use benchmarks to set your budget. The M+R 2022 Benchmarks have a section devoted to nonprofit digital advertising with breakdowns by format, organization size, and cause area. It’s important to set expectations and budget accordingly.

Digital 118

Digital Program Tips Nonprofit 118

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Campaign Tactics.

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Facebook Raise Fundraising Audience 227

M+R

JUNE 5, 2023

Receptive and swayable audiences are becoming harder and harder to reach. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. Looking for benchmarks? We’ve got some Benchmarks. “Taxpayer” groups. Gold standard advocates.

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Conservancy Influence Mail Headline 80

Whole Whale

NOVEMBER 10, 2021

You might hear an assumption along the lines of the following: Your organization’s audience all have mobile phones, there is therefore a huge opportunity for all of them to connect with your org on a custom app. App retention rates also indicate that most audiences will be churned through within months. CTR (benchmark via MailChimp ).

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Mobile Build Benchmark Rate 96

Neon CRM

JANUARY 25, 2024

Here are a few best practices that can help you as you get started with your member newsletter and your communication strategy as a whole. Consider Your Audience The key to creating a member newsletter that people keep opening and reading is to offer content that’s beneficial to them in some way. Use it to help members stay informed!

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Newsletter Content Ideas Tips 52

Forum One

MARCH 20, 2023

We’ll have lots of goodies, helpful tips, and advice, and would love the opportunity to meet you and learn about your nonprofit communications activities. [Breakout Session] Increasing Your Nonprofit’s Impact with Service Design Wednesday, April 12th, 12:45 – 1:15 pm Now more than ever, people rely on technology. Stop by and say hello!

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Denver Colorado Social Media Info 58

M+R

JANUARY 11, 2022

Were there certain audiences/donors who gave fewer gifts and certain audiences/donors who made larger gifts? Related Links: Come join Benchmarks 2022! Help us map the whole year in data. Read all about it: The 2021 M+R Benchmarks Study is here. Many organizations are getting less and less out of Facebook Ads.

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Fundraising Gift Sample Benchmark 109

Tech Soup

SEPTEMBER 4, 2014

Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Help , a nonprofit dedicated to helping other nonprofits tell their stories through film and video. Video Creation Resources.

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Audience Video Camera Library 58

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Benchmark Data Now. Here is what you can do to prepare for the impacts of iOS15 on email marketing. Use your UTMs.

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email Marketing Test Mail 104

M+R

AUGUST 7, 2023

More Answers When you don’t really know your audiences and what motivates them, you start making assumptions. A creative and meticulous research program will help you breathe life into your messaging and allow you to connect with your audiences in a more impactful way. Join us for one, or all: August 16: Fewer Guesses.

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Test Broadcast Influence Fun 52

Neon CRM

AUGUST 24, 2023

This is where the increasing amount of nonprofit sector research reports can help. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Let’s use three recent tactical reports to illustrate how to do this.

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Hype Research Marketing Benchmark 52

sgEngage

MARCH 22, 2024

In a three-year comparison, the 2022 Blackbaud Peer-to-Peer Benchmark Report found that organizations hosted 15% fewer events in 2022 than they did in 2020. This new-era approach ensures that your fundraising campaign is not confined to a specific physical location but can reach a global audience.

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Track Activities Active Activism 90

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. Putting into perspective what $15 a month, or $200 a year can help you achieve is crucial for conveying impact. How does RoundUp App work?

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Effective Fundraising Nonprofit Channel 278

Connection Cafe

OCTOBER 1, 2013

It’s easy to host a benchmarking session and just present data. The audience is able to take notes on numbers and try and gauge their organization’s success, but it’s more difficult to make those data points actionable or to provide insight that people can leverage. Why benchmark? Are you using benchmarks?

Benchmark 35

Benchmark Data Washington Arts 35

EveryAction

SEPTEMBER 20, 2016

Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. If your goal is to engage + build relationships with your audience (hopefully it is!), Measuring beyond "likes".

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Metrics Social Media Measure Media 100

NetWits

APRIL 2, 2013

It’s an easy trap to fall into, and I can’t help to think we share the blame. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). However, the benchmark study is a tool, and like any tool, it depends on how it’s used.

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Rate San Diego Open Benchmark 139

sgEngage

JUNE 30, 2023

How Blackbaud Can Help The Impact of Nonprofit Marketing Nonprofit marketing aims to increase the awareness, engagement, and contributions from donors (especially first-time advocates). According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Forum One

JUNE 9, 2023

The Children’s Hospital Colorado Foundation came to us with the goal of rethinking its digital ecosystem from the ground up and optimizing how they attract, engage, and grow their target audiences, including donors and supporters. The post Healthcare Ad Awards Winners Announced appeared first on Forum One.

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Award Colorado Washington Wisconsin 71

Neon CRM

SEPTEMBER 29, 2023

Sending these emails over five days will help keep your organization at the forefront of your donors’ minds without being too repetitive. Fundraising Nonprofit Email Benchmarks You Need to Know 14 min read Read Now Year-End Giving Email #1: The Hook Send this email between December 27 and December 29. What about the emails themselves?

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email Giving Template Gift 98

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching. Who are the audiences you are looking to target?

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Websites Change Management Digital Government 61

Nonprofit Tech for Good

APRIL 10, 2022

Including links, of course, also helps increase traffic to your website. That said, a good example of a nonprofit embracing retweeting is @InterActionOrg which regularly retweets others, in this case, @RESCUEorg : Retweeting also helps your nonprofit build relationships with those that you retweet. Like mentions and replies.

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Twitter Practice Social Media Nonprofit 355

Forum One

OCTOBER 13, 2022

Take a look and cast your vote so that we can share some pretty spectacular and helpful insight and stories with you next April! Create Impact with Inclusive Audience Research. Many organizations understand the value of speaking directly to their audiences. You may even be planning some audience research in the near future.

Colorado 46

Colorado Digital Audience Denver 46

Saleforce Nonprofit

AUGUST 12, 2021

This will help you measure whether or not your campaign has been a success and will give you a benchmark for the year following if it’s your first time getting involved. Strong case studies and great photography help to deliver our message,” said Pamela Vass, digital fundraising executive at Sightsavers. Know Your Audience.

Giving 112

Giving Tips Game Digital 112

NetWits

MAY 19, 2011

Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations. That said, here are 5 tips to help ensure your participants are as successful as possible. 2) Educate. 5) Acknowledge.

Raise 208

Raise Relationship Tips Fundraising 208

sgEngage

NOVEMBER 24, 2021

Additionally, the 2021 M+R Benchmark Report cites “The increase in overall giving was largely driven by more people giving rather than people giving more.” Segment your target audience. Fundamentally, it is affordable, agile, and effective at helping you hit your goals for various programs or needs.

Blackbaud 98

Blackbaud Articulate Gift Global 98

Bloomerang

AUGUST 23, 2023

These 5 reports will help us figure out who is in your database So to get started, log into your database and note the total number of people. Why this report is helpful: Make a note of this number as your baseline, and set a goal for yourself to raise it. What percentage of your total audience is loyal donors ?

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Report Donor Database Template 85