Whole Whale

NOVEMBER 18, 2022

Your organization’s supporters have donated their time, attention, and/or dollars to help you drive impact this year. We encourage you to reflect and explore more ways to practice mindfulness and foster a belonging space at your work, home, organization, and within your overall brand.

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Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Master relevant content marketing. It’s important to showcase how what you do relates to what’s top of mind for folks. Told well, stories will grab people’s attention and compel them to take action. .

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2015

The holiday break is a great time to read books, both for work and just plan fun. Earlier this week, I read the recently published “ Mindful Social Marketing ” by colleague Janet Fouts. Janet has worked with for-profits and non-profits as a marketing strategist for many years and her expertise is impressive.

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sgEngage

OCTOBER 14, 2022

By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. This visual representation can be very helpful when developing audience segments and marketing strategy. Purpose-driven communications are those that put brand-purpose at the center.

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TechImpact

MAY 5, 2014

Here are a few tips to help your nonprofit’s email marketing team perform better, drive more interaction, and complete your mission faster. Begin each mass email you start crafting with a mission in mind. Image can be distracting and draw the attention of the reader away from the email’s copy. You don’t have a lot of time.

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Nonprofits Source

NOVEMBER 27, 2023

However, relying on digital ads can quickly eat up your marketing budget, and word of mouth might not get you the momentum you need to expand your reach quickly. Best of all, most of these are free or cost effective so you can get the most bang for your buck and maximize the value of your marketing strategy.

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Media Cause

OCTOBER 11, 2023

Below, we explain how to leverage the untapped potential of TikTok for nonprofit marketing. Keep in mind that this feature is currently in beta testing, so it may still be a little buggy. But here are some TikTok tips for your nonprofit marketing to make it all a little easier. What Is TikTok for Good?

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Qgiv

MARCH 11, 2022

Emily Friedrichs is the Communications and Content Marketing Manager at Elevation, a nonprofit digital services agency. Enter the nonprofit marketing funnel: a useful model for visualizing your audience’s various levels of involvement and where they are on their journey. Middle-of-funnel activities – For building connection.

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Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Therefore, if your small business hasn’t already created a digital marketing strategy , you could be missing out on meaningful engagement. Create customer personas.

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NonProfit Hub

SEPTEMBER 30, 2020

The data utilized by the nonprofit sector can be used for an effective marketing strategy when handled properly. Here are a few ways in which you can gather the data you need for proper incorporation as well as how automation allows you to stay at the forefront of the minds of those who support your nonprofit.

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Media Cause

JANUARY 10, 2023

Asking for donations where supporters receive no tangible products or services in return has likely already made the challenges of marketing apparent. Marketing has only gotten more complex over the years as nonprofits need to consider digital promotional methods such as SEO , social media presence, and targeted online advertisements. .

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Nonprofits Source

JUNE 29, 2023

That said, because silent auctions are so flexible, they are also simple to market. How were these auction items marketed leading up to the event? Understand Your Audience Before you begin sending marketing materials, it’s helpful to define your audience as your donor engagement strategies will vary depending on your audience.

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Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

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Media Cause

JULY 11, 2023

Did you know that f or every $1 spent on email marketing, the average return on investment is $42 ? Email Marketing Strategy for Nonprofits: Understanding Automated Email Marketing Why Automated Email Marketing? Why Automated Email Marketing?

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AccelEvents

APRIL 23, 2021

Event marketing strategies to leverage Hybrid events are the need of the modern marketer of today. Event Marketing Plans and Hybrid Events. Therefore, you need to address this while planning marketing ideas for events. There are ways that your brand can go about improving this energy and improving the hybrid experience.

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DipJar

SEPTEMBER 12, 2022

Marketing your mission can be a challenge, especially when you have a lot on your plate. It’s easy to push your marketing efforts to the wayside in order to focus on other, more pressing matters. . However, learning to properly market online and offline is an important opportunity for organizations. Targeting the wrong audience.

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AccelEvents

APRIL 23, 2021

Event marketing strategies to leverage Hybrid events are the need of the modern marketer of today. Event Marketing Plans and Hybrid Events. Therefore, you need to address this while planning marketing ideas for events. There are ways that your brand can go about improving this energy and improving the hybrid experience.

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Nonprofit Tech for Good

NOVEMBER 22, 2021

By Talia Walsh , Senior Director of Marketing and Communications at Heal the Bay – an environmental nonprofit that protects the coastal waters and watersheds of Greater Los Angeles, California. Sure, many gift-buyers will continue to turn to Amazon, Walmart, and Target, but increasingly c onsumers are being more mindful with purchases.

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NonProfit Hub

AUGUST 19, 2020

Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. That, alongside the fact that the increasingly important millennial market is heavily engaged with video marketing, is reason enough for your nonprofit to consider creating more videos. Research Your Competitors.

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Media Cause

APRIL 22, 2022

Email marketing has been through many iterations over the years, but it still remains one of the most cost-effective ways to reach supporters. Asking for support of one kind or another is a big part of nonprofit email marketing, and it’s crucial to always have a place for people to support your mission in your emails. Show + Tell.

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Amy Sample Ward

OCTOBER 20, 2009

Both large and small nonprofits earned top honors this week for their attention-getting taglines, demonstrating again that an organization of any size can craft a powerful, pithy motto to build awareness and connect with its key audiences. Education: A Mind is a Terrible Thing to Waste® — UNCF -The United Negro College Fund.

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Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. One —Acknowledge Your Environment + Lead with Your Mission Yes, the presidential election is important and will be commanding the attention of the media and masses alike.

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.orgSource

OCTOBER 24, 2023

Instead of focusing on your ideas, pay attention to others. Clear thoughts about tonight’s dinner or the report that’s due next week from your mind and live in the moment. leadership, or the qualities needed for success in digital markets. They can support you through risky decisions, business downturns, and even job loss.

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Nonprofit Tech for Good

JANUARY 16, 2022

Instead of solely relying on your homepage to spotlight your donation form, take this time to try some new and creative strategies to ensure your mission gets the attention it deserves. ? If you start early, you won’t have to scramble when your time and attention to the campaign become critical. 25 Ways to Spotlight Your Donation Form.

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Qgiv

JUNE 10, 2022

Cora Ligon is the lightning bolt that infuses Ligon Marketing. She is regularly featured as a presenter at multiple chambers of commerce and local workshops and seminars on networking, event marketing, and sales training. She has over 20 years of marketing, advertising, and branding experience. What is Digital Marketing?

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DNL OmniMedia

MAY 25, 2022

This is done through a process called nonprofit market research. This guide will cover the ins and outs of conducting nonprofit market research through the following points: Market Research for Nonprofit Organizations: The Basics. How to Conduct Nonprofit Market Research in 6 Steps. Why do nonprofits use market research?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 3, 2015

The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention. It is based on reciprocity.

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Nonprofits Source

MAY 6, 2024

However, the sheer volume of emails the average candidate receives means you need to add marketing-savvy tactics to your toolkit. As we review these techniques, keep your nonprofit’s current recruitment approach in mind and consider how these strategies can help achieve your recruiting goals. Pay attention to subject lines.

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Association Analytics

AUGUST 14, 2023

AI has garnered a lot of global and national attention across most industries in recent months. Keep in mind that the more specific the model gets and the more specific the training dataset, the better outcomes you’ll find. The key to determining which tools to work with depends on your goals.

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DNL OmniMedia

DECEMBER 15, 2020

The strategy behind your email marketing efforts should always roll-up to the overall organizational story you are trying to tell. With that in mind, we’re going to explore nonprofit email marketing, the types of campaigns available to you, and the best practices to truly excel. Types of Nonprofit Email Marketing Campaigns.

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EveryAction

JULY 3, 2023

More data generated over time to help you continuously improve your fundraising and marketing strategies based on what’s been proven to work. There’s a ton of competition for your donors’ attention online, especially during the year-end season. More comprehensive and standardized data in your CRM. Ensure your site is easy to maintain.

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.orgSource

APRIL 8, 2024

But it would have been inspiring to belong to a group of like-minded innovators. I asked Greg what strategies he recommends for a market where there is so much competition for people’s time and attention. The typical response was to ignore us. Step Forward to the Truth The association industry still leans toward the status quo.

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Connection Cafe

MARCH 16, 2021

Account-based marketing (ABM) implies definition of companies or groups of companies which you want to develop business partnerships with. As statistics says, 80% of marketers notice the improvement in their lead generation results after they start doing ABM. Keep in mind that such attention from your side should be moderate.

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Bloomerang

OCTOBER 23, 2023

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. Fundraisers use danger messages because marketing data often—though not always—shows they’re highly effective compared with positive messages.

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Blue Fox

APRIL 11, 2022

Human Serving Humans with ​Financial Peace of Mind ​Even I can be surprised sometimes. I'm the marketing person behind the scenes at Blue Fox (you know, the one showing up in your inbox with beautifully written newsletters). What Blue Fox really delivers is peace of mind! Peace of Mind. Boy, was I wrong!

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CauseVox

MARCH 24, 2022

You’ve hit a wall with your marketing strategy. It was created with you in mind — the nonprofit director or marketer that is overwhelmed and under-resourced, trying to make an impact through content. You’re struggling to connect with your target audience and gain or retain their support. You’re frustrated and tired.

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EveryAction

JANUARY 25, 2023

Jayme Dingle is the author of The Itty Bitty Book of Nonprofit Fundraising: Tips for Board Members from a Development Director who hates asking people for money and the owner and founder of What’s Good, a marketing, fundraising, training, and strategy firm dedicated to helping nonprofits grow and accomplish their goals.

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