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Free Webinar on February 27: 10 Online Communications and Fundraising Best Practices for NGOs

Nonprofit Tech for Good

In honor of World NGO Day on Thursday, February 27, Nonprofit Tech for Good will be presenting a free webinar covering the top 10 online communications and fundraising best practices for NGOs. The foundation of a successful online communications and fundraising campaign is built upon a well-designed, well-written website and e-newsletter.

Practice 268
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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. This is something you wouldn’t have paid much attention to without an analysis shining a light on it. Now you see your ROI and who your customer is. Need help with that?

Marketing 246
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Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). Photo Credit: Tristan Hanson.

Video 139
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Survey Says: We're Not Paying Attention to ROI

NTEN

Flickr: bitzi One of findings from our latest annual Nonprofit IT Staffing and Spending Survey stood out to us: Those organizations that evaluated their Return on Investment (ROI) for IT expenditures were much more likely to be leaders— 44 percent, compared to just 17 percent of stragglers. We can also determine success from staff approval.

ROI 65
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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The key, though, is doing it in a way that delivers maximum ROI. This should generate enough data to give you a good sense of your cost per action and ROI. Return on Ad Spend (ROAS) measures ROI.

Facebook 242
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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

Raise 59
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Five Steps to Finding ROI

Amy Sample Ward

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Our partnerships and current communication streams aren’t ones that would easily get the attention of or shared by that group of middle and high school students.

ROI 135