NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

email 230

email Raise Cancer Info 230

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 19, 2012

(You can get a discount of $20 off the registration by entering the code “Beth” when you sign up ). This year, since content curation , is a social media competency that I’m focusing in my own learning and teaching , I’ll be doing a conversational presentation on the topic.

Social Media 107

Social Media Content Practice New York City 107

NonProfit Hub

FEBRUARY 11, 2021

Ask successful couples what their secret is and you’ll often year that effective communication and attention play an important role. Here are some great ways to communicate with and shower attention on donors for a long, happy relationship. Segment your mailing lists so that loyal donors receive exclusive content.

Donor 62

Donor Gift Newsletter Headline 62

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2013

If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. I always look at Michael Hoffman, CEO, See3 Communications for an answer.

Video 113

Video Benchmark Headline Comparison 113

Nonprofit Tech for Good

APRIL 5, 2012

The LinkedIn community is skeptical of profiles without photos, thinking that they may be spammers, so LinkedIn makes uploading a photo a requirement for completion. Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.”

Linkedin 211

Linkedin Profile Professional Tips 211

NetWits

NOVEMBER 5, 2010

As Blackbaud’s 2010 Conference for Non-Profits approaches this October 21-22, 2010 in Washington, DC, I’m working with colleagues to put the finishing touches on my sessions, and one in particular — one of my favorite topics — is simply too much fun to not share here: Targeted Content*. What is Targeted Content? Enter Targeted Content.

Relationship 108

Relationship Personal Build Time 108

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. Although a subject line seems small when compared to the rest of the email’s content, this one line is the first impression that you have on your readers. If readers open the email, the headline will make a large difference in whether they read the entire email or not.

email 28

email Marketing Headline Ratio 28

Tech Soup

JANUARY 19, 2017

Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope on your ongoing digital efforts to engage constituents, grow your list, and raise money. Email is re-emerging as a communications channel that is new and powerful again. Focus on Engaging, Personalized Content in Email.

Digital 36

Digital Marketing Game Headline 36

ASU Lodestar Center

OCTOBER 24, 2017

Email marketing is an essential piece of any nonprofit communication strategy, especially if it's going to be used as a tool for donor engagement and fundraising campaigns. Here are some tips to help you create content that your recipients will open, read, and take action on. One of which would be to create a compelling subject line.

email 40

email Marketing Tips Captivate 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). Post a variety of different media types, photographs and visuals get attention, shorter status updates, and curated links.

Facebook 112

Facebook Change Profile Impact 112

Nonprofit Tech for Good

APRIL 5, 2012

The LinkedIn community is skeptical of profiles without photos, thinking that they may be spammers, so LinkedIn makes uploading a photo a requirement for completion. Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.”

Linkedin 110

Linkedin Profile Professional Tips 110

Qgiv

MAY 5, 2021

If your donor wouldn’t be put off by all the extra attention, you can even post these videos on social media for some public acknowledgement! It’s no secret that word-of-mouth marketing is one of the most effective forms of marketing … and user-generated content can be an extremely effective form of that. Let’s hear from the audience.

Video 52

Video Support Help YouTube 52

Care2

MARCH 4, 2009

It’s about the content and how it’s written—and sadly it’s usually the piece of a website that gets the least amount of attention. Remember, content is still king. Here’s a list of 10 best practices you can follow when working on your site content.

Social Media 38

Social Media Content Practice Web 38

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large.

Measure 97

Measure Policy Social Media Green 97

Nonprofits Source

NOVEMBER 3, 2017

The top 13 on page SEO factors for content marketing. What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. Top 13 On Page SEO Factors For Content Marketing.

Beginner 91

Beginner Digital Marketing Guide 91

Nonprofit Tech for Good

NOVEMBER 7, 2020

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another.

Channel 249

Channel Sierra Leone Story Digital 249

Nonprofits Source

JANUARY 23, 2023

While we focus on designing SEO-friendly nonprofit websites , our friends at Getting Attention work one-on-one with all sorts of nonprofits to help them to harness the power of the grant. Or, you can promote educational content related to the positive impact of participating in these programs.

Grant 52

Grant Google Guide Nonprofit 52

NTEN

SEPTEMBER 23, 2010

I skim through headlines, looking for items that interest me, read the first few paragraphs of an article that catches my eye, and then decide if it's worth my time. As NTEN's de facto editor, I employ a few tricks to make our content as interesting as possible. Tags: NPTech NTEN Communications. I certainly don't.

Web 70

Web NTEN Alternative Headline 70

Nonprofit Tech for Good

JANUARY 10, 2022

If they have valuable content that will spark engagement or if they provide pertinent information that people search for, they will likely get a lot of value out of the Google Grants. Make sure the page provides relevant content and ideally is written for a large audience. Your website should be mobile ready and should load fast.

Google 341

Google Grant Guide Nonprofit 341

See3

NOVEMBER 4, 2008

We just put together a list of 11 tips for email writing based on what we’re seeing from the success of the presidential campaigns’ online communications. Use language to create a sense of community and your content will feel more personal. (Check out Michael’s previous post for more on this).

email 40

email Campaign Tips Headline 40

Get Fully Funded

AUGUST 1, 2022

Stay in touch with donors to create regular communications (consistency). Invite donors’ feedback to establish 2-way communication (courtesy). Basically, your email newsletter is there to keep the lines of communication open and to meet the donor’s need to feel good about your nonprofit. Sad day, I know. No acronyms or jargon.

Newsletter 124

Newsletter email Create Template 124

NTEN

JULY 28, 2010

You have a limited amount of attention from a visitor. Conclusions indicate that the upper left of a page is the highest viewed area, headlines draw the eye before pictures, and more. Keep the content updated. Tags: christy van heugten Newsletter NPTech NTEN Web Sites Communications. Why (should I be interested)?

Method 52

Method Audience Design Question 52

Greater Giving

NOVEMBER 9, 2023

They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. Issue areas: Your nonprofit might tackle multiple issue areas in your community under one umbrella cause.

Strategy 59

Strategy Nonprofit Guidelines Websites 59

CauseVox

MAY 11, 2021

Social media remains a powerful force for nonprofits to communicate with their stakeholders and supporters. The only true currency on social media is trust and attention, and the only way to get it is through valuable communication that is craved – that people would miss if it went away. Grab Attention. Pique Curiosity.

Social Media 99

Social Media Community Build Media 99

Get Fully Funded

JUNE 11, 2023

Are you currently and consistently communicating with those you will mail to? In short, you don’t have much time to catch your donor’s attention and get opened. That means communicating with donors BETWEEN mailings so they feel emotionally connected to your mission, which paves the way to a donation.

Fundraising 111

Fundraising Guide Mail Gift 111

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2013

Lots of great data, resources, examples, and action steps foundations need to understand the value of transparency, be more open in their own communications. What caught my eye immediately was the infographic that summarizes data about how foundations are using social media. It has a new sleeker look. Download here.

Studies 116

Studies Research Trend North America 116

Connection Cafe

OCTOBER 21, 2020

As a communicator, you do plenty of writing and editing. Writing effectively for the web isn’t always as easy as it sounds (see our comments on the human attention span below). Let’s make one thing clear: Your readers have limited attention spans. To put that in perspective, goldfish average a nine-second attention span.

Web 40

Web Voice Attention Headline 40

Nonprofits Source

MARCH 21, 2018

They get people’s attention, not through scaremongering or telling even more lies—they are direct and honest, appealing to just about anyone who will listen. You don’t just have to send newsletters, or witty headlines to get your message across. Does your nonprofit leverage Twitter to grow awareness and promote content?

Social Media 109

Social Media Resource Marketing Media 109

Connection Cafe

APRIL 13, 2018

If you haven’t watched fundraising expert Joe Garecht’s Heating Up Multichannel Fundraising webinar or read his Raising Money through Multichannel Communications white paper, we highly recommend you do so. Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline.

Education 23

Education Fundraising Mail Offline 23

Have Fun - Do Good

MARCH 4, 2007

It only makes sense that if your nonprofit is going to include a blog in its communications strategy that it includes other bloggers too. The blog also kept people informed during the second trial, when media coverage had diminished, and eventually drew attention to the trial when the blog got news coverage. So here it goes.10

Blogger 41

Blogger Causes Support Nicaragua 41

Bloomerang

SEPTEMBER 12, 2021

So if you have to bounce early, or maybe you get interrupted, or just want to review the content, don’t worry. We love to bring together communications, marketing, digital strategy, and fundraising all together in a strategic integrated way. You’ll get the recording from me later on today. That’s kind of what we do.

Results 85

Results Video Donation Fundraising 85

Connection Cafe

APRIL 1, 2014

Think about it – why do all that hard work to drive traffic to your nonprofit’s website, only to have your visitors leave because they found it difficult to navigate or filled with irrelevant content? How many elements can you take away to simplify the content and choices? Time is Money. You’ve got to make it easy for them.

Google 54

Google Websites Nonprofit Design 54

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

This post shares the content and I’ll share a post about the instructional design in a second post. 3: Socialize your content with compelling stories that inspire people to donate. You will probably get lots of great ideas and see lots of great examples of content generated by your champions and donors.

Fund 130

Fund Campaign Practice Giving 130

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Content is taking the Marketing industry by storm, and nonprofit marketers are no exception.

Story 54

Story Nonprofit Social Media Content 54

The Storytelling Non-profit

DECEMBER 5, 2021

Charity newsletters are an essential communications tool. The content you select for your newsletter can make all the difference. With a little planning and strategy, you can transform your newsletter into an effective communications tool for your organization. They use very catchy headlines that show the organization’s work.

Newsletter 62

Newsletter Charity Headline Learning 62

Nonprofit Tech for Good

DECEMBER 13, 2020

With the crazy number of online meetings we all have these days, you are probably assembling a toolbox with new ways to communicate. Now, more than ever before, we need to secure the attention and devotion of our colleagues, most important donors, and supporters. Organize your content so that you change slides every 7 to 15 seconds.

Design 281

Design Slides Tips Online 281

Have Fun - Do Good

NOVEMBER 17, 2010

I just had to take that chance." - Jensine Larsen Jensine Larsen is the Founder and CEO of World Pulse , a global media and communication network devoted to bringing women a global voice. A lot of attention on team, it's probably the hardest thing because you have to keep getting out of your own way. She can speak out.

Voice 69

Voice Global Saudi Arabia Journal 69